Spacebook Lessons Learned from NASA Emma Antunes NASA

Spacebook: Lessons Learned from NASA Emma Antunes NASA Goddard Space Flight Center emma. antunes@nasa. gov

What is Spacebook? §NASA Spacebook is a social network for group collaboration that features: - User Profiles - Group workspace - Wikis File sharing Discussion forums - Social Bookmarks

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Why did we do it? §We wanted to use Social Media to: - Improve business processes - Build effective relationships with our stakeholders and - partners Drive innovation & discovery

Why did we do it? §Innovation & Discovery: NASA’s Business - Innovation happens at the intersection of disciplines

Why did we do it?

Why did we do it?

Design Lessons §Know your community & what they need - What problems could we solve with better access - to tools & information? What keeps our community up at night? Meet with stakeholders & get their feedback. Iterate! §Plan for content sustainability - Take advantage of existing processes & content sources - Don’t expect anyone to change their process for you

Design Lessons §Don’t throw technology at people - Design first, Technology Second §Answer “what’s in it for me” for every user segment - Give them something they can use even if they don’t author

NASA Demographics 40 -60 year olds 12

People Lessons …Fear …Uncertainty …Doubt

People Lessons §Same concerns as email 20 years ago - Perceived Loss of Control - Fears about Appropriate Use

What did we learn? §Need for training on social media concepts - How do I use this for work? - What are the rules of behavior? - What is “official? ”

Change in Publishing Paradigm §Who - Shift in training needs; new community needs to learn rules/conventions around web publishing §What - Share responsibly: information categories still apply §When - Information release procedures need to be updated 16

Enterprise Lessons §Internet Conventions have to adapt - Friends “connections” or “contacts” - Open access to profile information

What did we learn? §Keys to success - Training & Education - Information release strategy - Misuse reporting - No anonymous publishing

Summary §Use enterprise social media to meet business goals §Focus on the people first, then the technology decisions are easier - Plan for user adoption - With change comes FUD: apply your people management skills