Space Management Overview Exceeding customer expectations through merchandising
- Slides: 22
Space Management Overview Exceeding customer expectations through merchandising excellence
Training Objectives At the end of this session you should be able to: • Understand why Space Management is important • Identify the key responsibilities of Space Management • Describe the primary tools used by Space Management • Explain the goals of Space Management
So, exactly what “Space” are we talking about?
Space is the medium that we use to: • Display and promote our products Racks and Shelves Gondolas and Endcaps
Space is the medium that we use to: • Communicate the Best Buy brand Interactive Displays Creative Signage
The Best Buy Experience
A multitude of inputs Many departments have input on how the store should look & shop Store Strategic Marketing • Brand management Buying • Buys product Inventory • Manages inventory stock levels Visual Merchandising • Develops fixtures, graphics, interactives Planning • Implementation of prototype standards Retail Operation • Efficient processes and programs for the company Space Planning • Space allocation and evaluation Communication • Internal communication, public and community relations
So, who develops and communicates the merchandise plan for this valuable space?
Space Management Mission To provide product placement that compels our customers to purchase complete solutions.
Space Management Goals • Enhance the Best Buy brand by improving our customer’s shopping experience. • Provide Retail with easy-to-execute Maps and Planograms • Analyze category and item effectiveness to determine the optimal use of space • Provide customized maps and planograms to support market specific assortments
Key Responsibilities • Where do the categories go? • Where do the products go?
Key Responsibilities • What is the best use of the space? Hmm… Not a lot of free space here!
Space Management Organizational Structure SR. VP John Thompson Director of Space Management - Heather Elliott-Kirsch Merchandise Layout Team Planogram Team Space Planning Team
Merchandise Layout Store maps are created using Auto. CAD Each small block is an individual “section”
“Educated” Layout Each and every store needs to be designed with the following criteria in mind: • Financial Objectives – Revenues, Turns, Margins, etc. • Operational Objectives – Aisle Width, # of Registers, LP Desks, Stock Capacity, etc. • Aesthetic Objectives – Best Buy Branding, Clear Sight Lines, Fun Interactives, etc.
What is a Planogram? Planograms are created using Intercept
How to read a Planogram Signage Displays Boxstock Product Listing Fixture Placement
Space Planning Mission: Providing Best Buy with Space Allocation and Evaluation Recommendations which Enable the most Effective use of Retail Space. • Square Foot Analysis (Store, Dept, Class, Subclass) • Store Capacity and Cubic Space • Store Overstock and Closeout Analysis • Adjacency Recommendations • Marginal Return on Space Analysis • Ad Hoc Retail Space Related Investigations
Space Planning All the “Right” stuff Space Allocation The Right Space Positioning The Right Place Adjacency & Attachment The Right Neighbors
Positioning The Right Place
Adjacency The Right Neighbors
Q&A
- Quality is meeting or exceeding customer expectations
- Exceeding expectations realty
- Approaching meeting exceeding
- Exceeding meeting approaching
- Exceeding grace
- Lauren's suv was detected exceeding
- The exceeding sinfulness of sin
- Customer relationship management and customer intimacy
- Customer relationship management and customer intimacy
- Intimacy
- Accounting cycle of a merchandising business
- Dual customer expectation levels
- 3 levels of customer expectations
- Desired and adequate service
- Desired service and adequate service example
- Explicit customer expectations
- Possible levels of customer expectations
- Managing customer information to gain customer insights
- Pengertian customer relation
- Beyond customer satisfaction
- Customer relationship management in supply chain management
- Building customer relationships through effective marketing
- Building customer relationships through effective marketing