SPA in Hungary New SPA concept Spirit Hotel

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SPA in Hungary New SPA concept: Spirit Hotel*****

SPA in Hungary New SPA concept: Spirit Hotel*****

General information about Hungary • In the heart of Europe for over 1100 years

General information about Hungary • In the heart of Europe for over 1100 years • Territory: 93, 000 km 2 • Population: 10 million • 15 th most popular travel destination in the world • 9 UNESCO World Heritage sites • 21% of Hungary is nature protected area

Tourism in Hungary – main figures 2008 • 39, 5 million arrivals at frontiers

Tourism in Hungary – main figures 2008 • 39, 5 million arrivals at frontiers • 19, 8 million guest nights at commercial accommodation (14. 2 million at hotels ) • 54% of arrivals, and 49, 9% of guest nights at commercial accommodation generated by incoming tourism • 246 billion HUF revenue at commercial accommodation ( ~ 878 million EUR) • The most popular destinations are: Budapest and the Central Danube Region (34% of guest nights) and Lake Balaton (22. 7% of guest nights) and Sarvar

Image of Hungary as a SPA destination • SPA tourism services: important element of

Image of Hungary as a SPA destination • SPA tourism services: important element of Hungary’s image as a tourist destination • Bathing traditions: more than thousand years • Medical treatments and wellness medical spa tourism: increasingly popular • Unique natural resources, high quality services, favourable value for money ratio • Visit to a health spa is one of the favourite activities during a stay in Hungary • Attractive historic spas, familiy spas, medical spas etc.

SPA tourism in Hungary Natural resources: 1, 289 hot springs 38 facilities with qualified

SPA tourism in Hungary Natural resources: 1, 289 hot springs 38 facilities with qualified medical baths 5 therapeutic caves 13 destination spa regions 81 recognized sources of mineral water 315 springs of medicinal water 4 deposits of therapeutic mud 1 mofette - CO 2 bath

The result of the oil research in the 20 th century: 1300 thermal springs

The result of the oil research in the 20 th century: 1300 thermal springs Spa and thermal springs in Hungary

Advantages of health tourism: • High average spending • High average length of stay

Advantages of health tourism: • High average spending • High average length of stay • Wide variety of services • No-seasonality • Demand is guaranteed by the aging societies • High rate of return visit • Requires trained staff

Main products of SPA tourism Medical Spa treatments • Specialist’s examination • Medical massage

Main products of SPA tourism Medical Spa treatments • Specialist’s examination • Medical massage • Mud pack • Therapeutic exercise (group, individual) • Weight bath • Ultrasound treatment • Medical wrap, partial • Electrotherapy treatments • Ionozon bath

Main products of SPA tourism Other treatments: • • • Health check ups and

Main products of SPA tourism Other treatments: • • • Health check ups and fitness check ups Lifestyle counselling / dietetics Bioresonance (examination + treatment) Fasting and immuno-cleansing programmes Body and facial treatments for ladies and gentlemen with organic products • Microdermabrasion • Laser ultrasound • Etc.

Main markets in Spa business

Main markets in Spa business

Review of health tourism in Hungary Tourism development program: Széchenyi plan • 2001 -2004:

Review of health tourism in Hungary Tourism development program: Széchenyi plan • 2001 -2004: 35, 4 billion HUF for tourism develpoment (bathes, healing places, hotels and helath tourism education) • 2006 -2007: assistance of ancient monument bathes • 2007 -2013: European Union Regional Operativ Projects (tourism attractions develpoment, accommodations, bath develpoment, etc. )

Results 2007 -2008 • For the winners of health toruism competitions more than 26,

Results 2007 -2008 • For the winners of health toruism competitions more than 26, 6 billion HUF (~ € 94, 9, -- million) assistance Supply side (2008): • 52 medical hotels with 14, 000 beds • 84 wellness hotels with 12, 000 beds

Factors influencing the „SPA” future • Economy and Politics - Shift into new markets

Factors influencing the „SPA” future • Economy and Politics - Shift into new markets (eg. USA, India, …) • Crisis and Threats - Political instability & volatility, financing, … • Globalization - faster & easier means of travel, enlarging EU, higher computer literacy & information levels, … • Technology - better diagnosis, technology based medicine & treatments, energy • Demographic Change - aging population, higher educated & more experienced guests, environmental awareness, …

Who will be the future guest? Wellness Spa Guest -Younger (30 -50) -5 days

Who will be the future guest? Wellness Spa Guest -Younger (30 -50) -5 days stay -Relaxation -Sport -Family Fun -Fun bath -Kids areas -Sauna land -Beauty -Sport facilities Medical wellness Guest -35 -55 ages -3 - 10 days -Doctor visit -Relaxation -Activities/Sport -Prevention -Wide range of treatments facilities, programs -Lifestyle advise Medical Spa Guest -Older (50 +) -Over 7 days -Doctor visits -Relaxation -Healing -Prevention -Professional medical care & treatments & programs -Active aging

How does this influences the future Spa business? • Customer Care • Spa Concepts

How does this influences the future Spa business? • Customer Care • Spa Concepts • Spa Construction and Design • Treatments & types • Products • Sales and marketing

New SPA concept – Spirit Hotel***** Hungary

New SPA concept – Spirit Hotel***** Hungary

Spirit Hotel Thermal Spa***** • 273 , individually and elegantly furnished rooms and suites,

Spirit Hotel Thermal Spa***** • 273 , individually and elegantly furnished rooms and suites, one of the most unique hotels in Europe • International five star categorie***** • One of the head of SPA hotels in Europe • Spa with 22 pools spread over more than 10, 000 square meters, including a truly exceptional Medical Spa Centre • modern Event Centre over 740 square meters for up to 500 persons

Spirit natural hot spring • In 11 hot spring water pools. (Based for medical

Spirit natural hot spring • In 11 hot spring water pools. (Based for medical spa and spa treatments) • USP: All hot spring water pools are changed on a daily basis and the pools are permanently supplied by fresh water • 100 percent free of chemical additives • One of the best destination SPA’s of Europe • SPA: medical spa, prevention, relaxation

Medical SPA • Indications: rheumatic problems • Medical examinationconsultation • Complex traditional balneoprogram of

Medical SPA • Indications: rheumatic problems • Medical examinationconsultation • Complex traditional balneoprogram of 6/10/20 treatments and thermalbath • New: special Sole Thermal water-intensive skin program

Prevention • Medical and fitness check ups • Lifestyle-consultation, dietetics • Body-soul-spirit program •

Prevention • Medical and fitness check ups • Lifestyle-consultation, dietetics • Body-soul-spirit program • Holistic concepts

Relaxation • Unique and huge SPA area in Europe, 22 pools, more over than

Relaxation • Unique and huge SPA area in Europe, 22 pools, more over than 10. 000 square meters • Relaxing-treatments, ayurveda, beauty treatments with organic products • adventure pools, , sauna world and relaxing areas, Hamam

Hamam • Luxury Hamam (Turkish bath) with individual facilities • first class qualified staff

Hamam • Luxury Hamam (Turkish bath) with individual facilities • first class qualified staff • Unique, luxury feeling and experience

Spirit get in shape • 3 times hearty, healthy breakfast buffet and buffet dinner

Spirit get in shape • 3 times hearty, healthy breakfast buffet and buffet dinner in the stylish “Onyx” Restaurant with show kitchen • Ayurvedic health check, definition of character • Stabilized oxygen bath (30 minutes) • Daily sport- and fitness programmes • Use of the „Oasis“ spa and wellness area • Sauna Island • Use of fitness-room • Dental check and consultation on request • Use of bathrobe for the duration of the stay € 270 / person / 3 nights in Double Premium room

Spirit Spa Concepts • • Searching for new and unique locations Studies and new

Spirit Spa Concepts • • Searching for new and unique locations Studies and new spa concepts Planning Constuction Training and staff exchange programs International sales and marketing Controlling and Management • Contact: Alfred Hackl gm@spirithotel. hu

Thank you for your attention!

Thank you for your attention!