SP Sourcing Global Ethical Sourcing A brand to
SP Sourcing Global Ethical Sourcing — A brand to build sustainable value © VGROUP CASE STUDY
SP Sourcing Global Ethical Sourcing _ SP Sourcing combines proven sourcing expertise and ethical STRATEGIC BRAND EVALUATION leadership to build sustainable value at every stage of the STRAPLINE supply chain. Having redefined its strategic focus, the company came to us for a brand positioning and identity to match. COPYWRITING LOGO & VISUAL IDENTITY WEBSITE DESIGN AND DEVELOPMENT SEO MARKETING STATIONERY DESIGN We captured the global, sustainable, visionary nature of the CORPORATE BROCHURE business in a conceptual logo marque, colour palette and PRINT MANAGEMENT message platform that gives real standout in the market. With a strong identity and compelling new suite of marketing communications, SP Sourcing now has the brand tools to fulfil its growth ambitions. © VGROUP CASE STUDY 2
SP Sourcing Previous logo _ Before © VGROUP CASE STUDY 3
SP Sourcing New logotype system _ After © VGROUP CASE STUDY 4
SP Sourcing Logo construction _ © VGROUP CASE STUDY 5
SP Sourcing Colour palette _ Primary colour palette � Professional � Confident � Passionate � Ethical Secondary colour palette � Assertive � Visionary � Innovative � Smart © VGROUP CASE STUDY 6
SP Sourcing Stationery _ © VGROUP CASE STUDY 7
SP Sourcing Brochure _ © VGROUP CASE STUDY 8
SP Sourcing Website design and development _ Visit website > © VGROUP CASE STUDY 9
SP Sourcing Responsive platforms _ © VGROUP CASE STUDY 10
SP Sourcing Responsive platforms _ © VGROUP CASE STUDY 11
SP Sourcing Client testimonial _ We are delighted with the outcome and experience of working with VGROUP. The process they guided us through delivered a new brand identity that is a true reflection of the ethos of SP Sourcing; it was beyond our expectations. Thank you to all at VGROUP for your hard work and creativity as we look forward to an exciting new chapter for our business. Andy O’Hare Managing Partner SP Sourcing © VGROUP CASE STUDY 12
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