Southern African Citrus CITRUS GROWERS ASSOCIATION Established in

Southern African Citrus

CITRUS GROWERS’ ASSOCIATION • Established in 1997 after deregulation • Members are all citrus growers in South Africa, Swaziland Zimbabwe • Main focus is research and market access • Other focus areas include transformation, information, market development and logistics • Have representatives in Washington, Brussels and Moscow

386 registered exporters moving 2. 5 million tonnes of fruit per year to 70 countries around the world Export value of nearly $2 billion , with industry employing 465 000 people full time with 2 million dependents Fruit is 50% of agricultural exports accounting for 1. 5% of the country’s GDP

1998 2008 ce ee Gr ico ex M na a nt in Ch i ge Ar co oc or M yp t Eg A US ey rk Tu A RS n ai Sp 1000 tons GLOBAL CITRUS EXPORTS 3500 3000 2500 2000 1500 1000 500 0

Market Distribution E Europe & Russia 12% Canada 2% UK 12% N&S Europe 38% China 0. 2% USA 2. 7% Middle East 17% Africa 1. 1% South America Japan 6% South East Asia 9% Australia

Exports by Product PRODUCT % VALENCIAS 47 NAVELS 23. 1 GRAPEFRUIT 12. 6 LEMONS 9. 7 SOFT CITRUS 7. 6

Strengths of Southern African Citrus • • Well managed food safety environment Excellent plant health record Quality assurance Spread of products Long supply season Excellent logistics infrastructure Institutional memory and knowledge

Cartons Exports Percentage Russian 11. 8 12. 5 12 11 11 10 9. 5 10. 4 9. 7 11 6 10. 1 8. 8 7. 8 4 9 8. 8 7. 2 4. 2 3 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Major destination ports of RSA fruit (34 Ports = 1, 4 m pallets) PORT PALLETS (X 1000) ROTTERDAM 219 ST PETERSBURG 176 JEBEL ALI 135 VLISSINGEN 94 TILBURY 76 HONG KONG 52 JEDDAH 42 PHILADELPHIA 38 TOKYO 38 DAMMAM 35

Challenges in the Russian Market Perishable nature of our products Infrastructure – cold stores at ports Credit guarantees Competition (northern and southern hemisphere) Swaziland/Mocambican/Zimbabwe documentation and trade agreements • Developing contacts • Visa formalities • • •

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South African Exports 2010 E Europe 13% UK 10% N America 5% Middle East 23% W Europe 35% Far East 14%