Southeast Asia Tobacco Control Alliance The ASEAN Tobacco

Southeast Asia Tobacco Control Alliance The ASEAN Tobacco Control Atlas seatca. org

Chapter 1: TOBACCO CONSUMPTION seatca. org

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Regional Cigarette Per Capita Consumption (1990 -2010) seatca. org

1 in 3 Male Adult in ASEAN Smokes seatca. org

Average Age of Smoking Initiation in ASEAN (2009 -2011) On average, smokers in ASEAN started smoking before the age of 20 seatca. org

Number of Cigarettes Smoked Daily by Adult Smokers (2009 -2011) A majority of adult smokers smoke between 10 and 14 cigarettes daily seatca. org

% of Adults Who Use Smokeless Tobacco in ASEAN (2009 -2012) Smokeless tobacco use is the highest in Myanmar, Cambodia and Lao PDR seatca. org

ASEAN: Smoking Among Boys and Girls (13 -15 years) seatca. org

Intention of Non-Smoking Youths to Start Smoking in the Next Year (2007 -2011) • Almost 15% of non-smoking youth in Myanmar are likely to start smoking next year seatca. org • 1 in 10 nonsmoking youths in Indonesia, Malaysia and Philippines expressed similar intention to smoke next year

Chapter 2: COSTS OF SMOKING seatca. org

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Proportion of Annual Deaths (per 100, 000) Attributable to Tobacco in ASEAN (2004, aged 30 and over) seatca. org

Annual Deaths Attributed to Major Tobacco-Related Diseases (2006 -2012) seatca. org

Average Monthly Expenditure for Manufactured Cigarette (in USD) Among Smokers ≥ 15 years old (2009 -2012) seatca. org

Comparison of Tobacco Control and Health Budgets in ASEAN (2012 -2013) seatca. org

Annual Tobacco Expenditure = Lost Opportunities seatca. org

Chapter 3: TOBACCO PRICES AND TAXES seatca. org

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Tobacco Tax Burden as Percentage of Retail Price (2013) seatca. org

Higher Tax Rates, Higher Revenues, and Reduced Smoking Prevalence seatca. org

Types of Cigarette Tax Systems in ASEAN seatca. org

All Tobacco Products Should be Taxed: Duty Free Allowance seatca. org

Prices of Most Popular Cigarette Brands (Per Pack) Relative to Quantity of Rice (kg) or Eggs in ASEAN In Lao PDR, a smoker is able to buy 1. 7 kg of rice or 14 eggs instead of a pack of Marlboro

Cigarette Affordability Except for Thailand, cigarettes have become significantly more affordable in Cambodia, Lao PDR, Vietnam, Philippines and Indonesia

Cigarettes Are Affordable to the Poor in Cambodia Lower income earners (USD 2 or less a day) spend more on cigarettes than higher income earners (>USD 2 per day)

Even More Affordable Cigarettes When Sold by Sticks seatca. org

Chapter 4: SMOKE-FREE ENVIRONMENTS seatca. org

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Fines Imposed on Violators of Smoke-free Policy in ASEAN seatca. org

% of Youth Exposed to Secondhand Smoke In and Outside Home (2007 -2011) seatca. org

Common Places With Secondhand Smoke Exposure in ASEAN (2009 -2011) seatca. org

Smoke-free World Heritage Sites/Cities in ASEAN seatca. org

Chapter 5: PACKAGING AND LABELLING OF TOBACCO PRODUCTS seatca. org


Implementation Timeline of Current Pictorial Health Warnings in ASEAN seatca. org

Status of Health Warnings in ASEAN

Common Places With Secondhand Smoke Exposure in ASEAN (2009 -2011) seatca. org

Best Practices of Pictorial Health Warnings

Thailand’s World Biggest Pictorial Health Warnings (85%) seatca. org

Australia’s Plain Packaging: A World First Effective on the 1 st December 2012 Plain packaging: - prohibits brand colours and logos - requires a standard colours on packages of all brands, shape and format of packages -requires the brand name to appear in a standard font size and style on a specific space on the package seatca. org

Ban on False and Misleading Descriptors Countries that have banned misleading descriptors include Indonesia, Malaysia, Singapore, Thailand Vietnam seatca. org

Disclosure of Information on Relevant Constituents and Emission of Tobacco Products seatca. org

Chapter 6: TOBACCO ADVERTISING, PROMOTION AND SPONSORSHIP seatca. org


Status of Ban on Tobacco Advertising, Promotion and Sponsorship in ASEAN seatca. org

Ban TAPS Via Internet seatca. org

Flavored Cigarettes Sold in ASEAN seatca. org

Number of POS in Selected ASEAN Countries seatca. org

Most Common Source of the Last Purchase of Manufactured Cigarettes (2009 -2012) seatca. org

Best Practice: Thailand Sets the Benchmark Thailand the first country in the ASEAN to implement a complete ban on retail display of tobacco products at point-ofsale, effective 25 September 2005 seatca. org

Legislation on Tobacco Advertising Ban at POS

Licensing of Tobacco Retailers in Selected ASEAN Countries seatca. org

Countries That Have Banned Kiddie Pack (Less than 20 Sticks Per Pack) seatca. org

Youth Exposure to Tobacco Advertising and Promotion (2007 -2011) seatca. org

Targeting Youth and Women seatca. org

Targeting Youth and Women seatca. org

Targeting Youth and Women Lipstick Pack Sold in Indonesia, Lao PDR, Malaysia and Singapore seatca. org

Building Good Image: Philip Morris International’s (PMI) Corporate Social Responsibility in ASEAN seatca. org

Building Good Image: Philip Morris International’s (PMI) Corporate Social Responsibility in ASEAN seatca. org

Building Good Image: Philip Morris International’s (PMI) Corporate Social Responsibility in ASEAN seatca. org

Building Good Image: Philip Morris International’s (PMI) Corporate Social Responsibility in ASEAN seatca. org

Building Good Image: Philip Morris International’s (PMI) Corporate Social Responsibility in ASEAN seatca. org

Chapter 7: TOBACCO INDUSTRY seatca. org


Tobacco Industry’s Profit (in USD) seatca. org

Front Groups and High Profile Allies Mobilized to Fight Tobacco Control

Loss in Government Revenue to Lao Tobacco Ltd (2000 -2006) (in LAK) seatca. org

Chapter 8: TOBACCO FARMING seatca. org


Tobacco Farming in Selected ASEAN Countries (2010/2011)

Sustainable Way Out: Alternative Crops in Malaysia Kenaf (Hibiscus cannabinus) was first introduced in 2000 and was promoted as alternative crop for tobacco in 2004 by government A subsidy of RM 3, 500 (USD 1, 120) is provided per hectare including seeds, fertilisers, pesticides and machinery to encourage farmers to plant kenaf seatca. org

Profitability of Tobacco Farming Vs Other Crops in Indonesia Planting tobacco is less profitable compared with other seasonal crops both in low and high land areas

Profitability of Tobacco Farming Vs Other Crops in the Philippines (2006 -2007) Farmers in Ilocos Norte, Ilocos Sur, La Union, and Pangasinan (Region 1) preferred to plant nontobacco crops since they require less input and labor compared to tobacco

Tobacco Farmers Switched to Other Crops in Cambodia About 40% of tobacco farmers have switched from tobacco farming to alternative crops in the last ten years. This is due to: - Lower profit compared to other crops - Tobacco farming needs more capital - Price fluctuation of tobacco seatca. org

Chapter 9: ESTABLISHING SUSTAINABLE FUNDING seatca. org


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