SOUTH PADRE ISLAND CONVENTION AND VISITORS BUREAU CVB

SOUTH PADRE ISLAND CONVENTION AND VISITORS BUREAU CVB DASHBOARD FEBRUARY 2018

DASHBOARD PYRAMID Economic Impact, event & overall budget HOT Tax Groups & events & ROI – room night reports Mixed Beverage Tax Sales Tax STR, SSI and VRM Intel Reports ADR Board Information/Public Occupancy Currently Reporting In Progress Rev. PAR id Pa Impressions Bo Social Media Followers Web Visits Client Events Booking (A-res) Sales Missions Click Through Rate PR Engagement Outbound Partner Links Email Leads Sent Key Website Content (pages) Booked Business STR Reports over key weekends tio ma Conversion Engagement (likes, comments, shares) or nf d. I ar Engagement ia ed dm ne ar te , e bsi dia we me m ial. co y oc re ar , s ad P iet dia o pr S ro me nd a n/P Awareness Visitor Guides CVENT, IMM, Connect lead generation ROI 2

MIXED BEVERAGE TAX $400 000 $350 000 $319, 259 $300 000 $331 577 $335 422 $305 351 $250 000 $200 000 $218 657 $170 667 $150 000 $100 000 $50 000 $0 FY 2012/2013 FY 2013/2014 FY 2014/2015 FY 2015/2016 FY 2016/2017 FY 2017/2018 3

WEB SESSIONS 250 000 200 000 150 000 100 000 50 000 0 Oct Nov Dec Jan FY 2018 Feb Mar FY 2017 Apr FY 2016 May Jun Linear(FY 2018) Jul Aug Sept

TX TOP CITIES FOR WEBSITE TRAFFIC January 2018 Pharr 3% Fort Worth 2% Mission 3% Mc. Allen 4% Houston 28% Brownsville 5% Houston Dallas San Antonio SPI 6% Austin SPI Brownsville Mc. Allen Mission Austin 13% Pharr Fort Worth Dallas 20% San Antonio 16%

SOCIAL MEDIA Facebook Likes & Followers 250 000 200 000 150 000 100 000 50 000 0 Likes Followers сен 16 16 сен 219 548 207 500 окт 16 219 651 207 544 ноя 16 219 605 207 458 дек 16 219 794 207 646 янв 17 220 418 208 261 фев 17 221 061 208 946 мар 17 222 327 210 213 апр 17 223 235 211 121 май 17 229 593 218 448 июн 17 июл 17 246 203 235 444 264 832 253 347 авг 17 270 576 258 412 сен 17 271 250 257 778 окт 17 272 461 259 069 ноя 17 дек 17 янв 18 273 307 259 957 273 973 260 681 275 478 262 270 7

SOCIAL MEDIA Engagement FACEBOOK TWITTER INSTAGRAM 275, 478 likes 262, 270 followers 2, 393 tweets 800 followers 1, 495 followers 377 posts 7, 652 followers 223 following FY 2017 Facebook Engagement Oct Nov Dec Jan Total Engagement 45, 473 20, 373 30, 636 40, 836 Video Views 357, 863 122, 479 155, 744 285, 400 Feb Mar Apr May Jun Jul Aug Sep 8

CLICK THROUGH RATE (%) Ad. Words 5, 00% 4, 50% 4, 00% 3, 50% 3, 00% 2, 50% 2, 00% 1, 50% 1, 00% 0, 50% 0, 00% окт 2016 ноя 2016 дек 2016 янв 2017 фев 2017 мар апр 2017 май 2017 июн 2017 Click Through Rate (%) июл авг 2017 сен 2017 окт 2017 ноя 2017 дек 2017 янв 2018 2017

PR ANALYSIS REPORT January 2018 Media Monitoring Cision is a leading global provider of software that empowers marketing communications professionals to identify key influencers, craft and distribute strategic content and measure meaningful impact.

PR ANALYSIS REPORT January 2018 Prominent Terms and Top Outlets

ACCOLADES • Listed on the 2018 “ 9 Best Surf Spots in Texas” by Trips to Discover • Listed on the 2018 “ 25 Best Wreck Diving Spots in the United States” by Scuba Diving Online • Listed on the 2018 “Vacation in the Hottest Spots in Texas” by Patch. com • Listed on the 2018 “ 15 Best Vacation Spots When You Earn the Median Income” by GOBanking. Rates. com • Ranked #3 on the 2018 “ 10 Best Dolphin Sighting Destinations in North America” by Travel Channel • Ranked #3 on the 2018 “Best Place to Rent a Summer Beach House with Friends” by Trip. Advisor • Ranked #6 on the 2018 “ 8 Best Spring Break Party Destinations” by ABC News • Listed on the 2018 “ 10 Best Places in Texas to Visit on Spring Break” by Trips to Discover • Listed on the 2018 “Best Places to Visit in Texas” by U. S. News & Report • Listed on the 2018 “ 18 Places to Go in Texas” featuring South Padre Island Sea Turtle, Inc. by Texas Highways • Ranked #1 for Best Beach Vacation in “Top American Trips 2018” by Canadian Traveller • Listed on the 2018“World’s Greatest Kiteboarding Spots” by National Geographic New Accolades 12

PR ANALYSIS REPORT January 2018

Email Leads Agile CRM CURRENT STATUS List Consolidation Process • List cleaned using new software • Valid: 58, 706 – Good to Email • Invalid: 7, 613 – Not Good to Email • Accept All: 3, 247 – We May Email • Unknown: 3, 169 – We May Email NEXT STEPS • TAG working to prepare “first touch” creative e-blast • Goals of E-blast 1) Reintroduce the SPI brand through high quality design and messaging 2) Work to gain additional intelligence on the email database – invite subscribers to request additional information about SPI (i. e. watersports, nature tourism, fishing, non -family travelers, events, special offers, etc. . )

CONVENTION SALES Groups Turned Definite JANUARY 2018 YM 360 Youth Conference (212) Texas Association of Radiology (198) Region One – Special Education Institute (150) Valley Council of Special Educators (60) AA District 27 Gymboree (90) National Tropical Weather Conference (230) SPLASH South Padre (April) (440) Tropical Medicine & Vector Borne Disease Conference (110) Baily Middle School Band (44) Fire Marshall Training (30) Fall Management & Districts Conference (240) Texas Victims Services Association (455) () Indicates Number of Room Nights Booked 16

CONVENTION SALES Business Turned Definite MONTH-BY-MONTH 4 509 Oct 4 714 2 580 Nov 5 775 3 109 3 049 2 204 Dec 2 794 1 780 Jan 2 409 2 458 457 Feb 2 968 2 084 Mar 2018 5 817 3 863 2017 2 861 Apr 6 572 2016 4 593 4 878 May 5 253 5 019 Jun Jul 2 935 3 667 3 216 Aug 4 065 4 428 Sep 7 923 0 1000 2000 3000 4000 5000 6000 7000 8000 17

CONVENTION SALES LEADS SENT 7000 6 887 6000 6 112 5 410 5000 4 786 4 235 3 840 4000 Jan Dec Nov 3000 Oct 2 446 2 320 2000 1 769 1 612 1000 1 211 200 0 FY 2016 FY 2017 FY 2018 18

CONVENTION SALES BUSINESS TURNED DEFINITE 7000 6000 5 775 4 714 5000 4 509 4000 Jan Dec 2 794 3 049 3000 2 409 2 580 2000 Nov 3 109 2 458 Oct 2 204 1 780 1000 457 0 FY 2016 FY 2017 FY 2018 19

2018 SPECIAL EVENTS January • Polar Bear Dip & Penguin Plunge • Market Days • WOWE • Winterfest February • SPI Kitefest • W 4 W Chili Cook Off • Color Me Rad • Market Days March • Spring Break Car Jam • UME April • National Tropical Weather Conference • Splash • Sand Crab Run • Open Water Swim May • Jailbreak • Pedal to Padre • Shallow Sport fishing Tournament June • Dargel Fishing Tournament • Longest Causeway Run/Walk • Great TX Catamaran 300 July • Security First Credit Union Fishing Tournament August • TIFT • Iron Pigs Motorcycle Club Weekend • LKT • API Fishing Tournament • Fishing For Hope September • Shallow Stalker Fishing Tournament • JJ Zapata Fishing Tournament • Wahoo Classic • Zombie Charge • Tailgate Weekend • SPI Triathlon October • Sand. Castle Ball • Sand. Castle Days • SPLASH • W 4 W Fishing Tournament • Walk For Women – 5 k • Take a Kid Fishing • Elite Redfish Championship • SPI Fishing Days • Hallowings – Boo. Bash November • RAGF • Veteran’s Day Weekend • Blacklight Run • SPI Film, Art and Music December • Tree Lighting Ceremony • Christmas Street Parade • Children’s Wonderland • Lighted Boat Parade • Breakfast w/Santa • Holiday Sand. Castle Village