Sourcing Top Sourcing on a 10 Budget Free

Sourcing Top Sourcing on a 10: Budget: Free Methods For Proven Results Source. Con - September 2007 – Atlanta, GA Glenn Gutmacher, MSFT Recruiting Researcher Copyright © 2007 Microsoft Corporation. All rights reserved. Do not duplicate. Copyright © 2006 Microsoft Corporation. All rights reserved. Do not duplicate. 1

Agenda - My Top 10* A big thank-you to Source. Con’s Shally Steckerl & Jim Stroud for contributions of some slides used in this presentation: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Bookmarklets (“browser favorites/bookmarks on steroids”) Thematic search Search engine must-know special commands Linked. In tricks Jigsaw Yahoo shortcuts Metasearch tools Blog search More people search lookup tools Ongoing results via RSS and alerts * Of free methods/tools, not necessarily in this order 2 Copyright © 2007 Microsoft Corporation. All rights reserved. Do not duplicate.

#1 Bookmarklets You just saw a bookmarklet in action – not merely a favorite that takes you to a website, but it actually DOES something PROS: • Usable on search sites of any type, not just major search engines (prompts for your keywords and runs rest of embedded search criteria • More flexible than Live. com macros • Many other uses across the Web besides search engine results (extract email addresses from pages, select/deselect all checkboxes, etc. ) • Portable (see at right); loads as a folder in web browser’s favorites/bookmarks on any computer • Visit bookmarklets. com to create basic bookmarklets, search for them online, ask peers for top bookmarklets, etc. CONS: • Need to know some Java. Script to create custom ones (not needed for Live macros) Copyright © 2007 Microsoft Corporation. All rights reserved. Do not duplicate.

#2 Synonym & Thematic Search 1. ~ (tilde) Google command • Finds synonyms of the term immediately following • Incorporates terms you might not have thought of • Example: ~ui finds GUI, user interface, etc. 2. Related: Google command • Follow with domain of site you’d like to compare • Uncovers competitors, related associations, etc. • Examples: related: vldb. org, related: vmware. com Copyright © 2007 Microsoft Corporation. All rights reserved. Do not duplicate.

#2 Synonym & Thematic Search 3. Thematic search • Helpful to understand related concepts (use it after a Wikipedia. org search for technologies or other topics new to you) • Use Quintura. com or Vivisimo’s Clusty. com and note the special left-hand pane with link clusters • Examples: virtualization hyperthread on Clusty; “online advertising” on Quintura Copyright © 2007 Microsoft Corporation. All rights reserved. Do not duplicate.

#3 Search Engine Commands Well-suited for people search, but need not limit use to that: All major engines: 1. site: DOMAIN -- to find things contained on pages in that domain • Example: with a professional association or conference domain and people title keywords, you find the people! site: mmaglobal. com (chair OR agenda OR keynote OR speaker) 2. (inurl: resume OR intitle: resume) KEYWORDS -send -submit template -you -- to find resumes • Example: (inurl: resume OR intitle: resume) (cpa OR accountant) audit (SOX OR sarbanes) -send -submit -template -you Copyright © 2007 Microsoft Corporation. All rights reserved. Do not duplicate.

#3 More Special Commands All Major Engines (cont’d. ) 3. "resume book" 2007 filetype: pdf -- great to find collegiate resumes • NOTES: a) on Yahoo, replace filetype: with originurlextension: to run this search type; b) Can have multiple filetypes on Live (e. g. , filetype: pdf OR filetype: rtf), but only one on Google and Yahoo On Google: 1. ~cv to find resume terms (yes, the same tilde used before); note how ending NOT terms eliminate job postings, etc. – Example: ~cv KEYWORDS/BOOLEANS example -jobs -sample send -submit -template -your Copyright © 2007 Microsoft Corporation. All rights reserved. Do not duplicate.

#3 The Power of “Numrange” • Another powerful Google search command to find pages containing any number within a specified range. • Put two periods between the low and high values (no spaces), e. g. , 10001. . 11999 1. Resumes by geography • Useful for zip code search • Use a tool like Zip. Math’s Zip Codes in a Radius (under Applications menu) to find the low and high zip values • Example: Seattle area resumes ~cv (C++ OR MFC) ~ui 98001. . 98599 -example job -jobs -sample -send submit -template -your Copyright © 2007 Microsoft Corporation. All rights reserved. Do not duplicate.

#3 • The Power of “Numrange” Example: Seattle area resumes ~cv (C++ OR MFC) ~ui 98001. . 98599 example -jobs -sample -send submit -template – your What to avoid: • number ranges beginning with zero • very low values (<3 digits) that could be confused with other things (e. g. , page numbers) Copyright © 2007 Microsoft Corporation. All rights reserved. Do not duplicate.

#2 The Power of “Numrange” 2. Find people by technical certification • Many certs now issue an actual license number for each person who is certified • Combine cert # range with cert name / acronym to find people who actually earned it, not studying towards it • Example: Cisco internetworking experts ~cv ccie=*=2010. . 14999 Questions? (e. g. , How would you apply it to X? ) Copyright © 2007 Microsoft Corporation. All rights reserved. Do not duplicate.

#4 Linked. In tricks Get a 3 -degree network >4 million in 15 minutes on Linked. In. com (“LI”), the biggest of the professional social networks (>15 million members): • My. Link 500. com and Top. Linked. com have names & links to the highest-connected LI members. Their profiles typically list their email addresses and are very open to new connections. • Connect directly to the mostconnected people from their profile pages (click link after “Do you know [name]? ” or invite up to 6 at a time at www. linkedin. com/invite. Many) • You can import any or all of your Outlook contacts easily using LI’s toolbar • If you’re going to mass-contact, better to send an email OUTSIDE of LI to ask if they are accepting connections Copyright © 2007 Microsoft Corporation. All rights reserved. Do not duplicate.

#4 Linked. In tricks Use Booleans to target results (use AND, OR, -) in the keywords, job title and company search fields). Example: • Keywords: For maximum results, avoid using this field, because most LI users DON’T populate their profiles beyond current job title and employer. • Job Title: (application OR developer OR engineer OR lead OR programmer OR technical OR development) -business -channel recruiter -recruiting -sales -sourcer -talent • Company: Deloitte OR IBM OR Wachovia • Location: Located in or near Country: United States (remove zipcode, if any, to search all US; leaving it in searches that metro area only) • LI quirks: “Dir” in the job title field will find Director, and certain terms in between (e. g. , “Dir Marketing” will find Director of Marketing, and Director, Marketing Operations, etc. ) but typing Mgr won’t get “manager” results. Copyright © 2007 Microsoft Corporation. All rights reserved. Do not duplicate.

#4 Linked. In tricks • Use Google hack to find relevant names outside your LI network; no 500 -results limit! • Substitute your keywords (locations, companies, etc. ) in this template example: site: www. linkedin. com (virtualization | netezza) (“boston area” | “rhode island area”) -inurl: jobid -inurl: find intitle: directory -inurl: answers • If you see “repeat the search with the omitted results included” link at bottom of results page, click it to show additional unique results) Copyright © 2007 Microsoft Corporation. All rights reserved. Do not duplicate.

#5 Jigsaw Business card search system that provides: • Name • Full Title • Business email • Direct number (most cases) • Business address • Points-based, self-correcting system • Get free Jig. Saw Play account + 100 extra points via Shally: http: //www. jigsaw. com/partners/jobmachine/ Slide courtesy of Shally Steckerl of Job. Machine. net. Used with permission.

#5 Jigsaw Use the Advanced Search: • Title: Tax Manager • Company Name: Deloitte • Level: Director and Manager Now try: • Department: Sales • Metro Area: Miami • Industry: Electronics Slide courtesy of Shally Steckerl of Job. Machine. net. Used with permission.

#5 Jigsaw • Go to Find Contacts > Browse Companies • Search: IKON Slide courtesy of Shally Steckerl of Job. Machine. net. Used with permission.

#5 Jigsaw • About 6. 7 million contacts from almost 530, 000 companies • From the company page: – Click on a level like “Manager-level” – Or a department like Sales • From the Company Directory search by: – Level and Department – Country, State, Area Code or Zip Code What are Graveyard Contacts? Contacts that have been challenged but not updated. Slide courtesy of Shally Steckerl of Job. Machine. net. Used with permission.

Jigsaw: company contacts • About 6. 7 million contacts from almost 530, 000 companies • From the company page: – Click on a level like “Manager-level” – Or a department like Sales • From the Company Directory search by: – Level and Department – Country, State, Area Code or Zip Code What are Graveyard Contacts? Contacts that have been challenged but not updated. 12/12/2021 © 20

#5 Jigsaw: getting contacts Click “Preview” to see that contact Contact info revealed for 5 points Before you purchase contacts, check: • Is it fresh? Outdated contacts less useful. • Who added them? Is this a trusted user? • How many others have purchased them? Have too many people called this lead? • What other versions are there? Slide courtesy of Shally Steckerl of Job. Machine. net. Used with permission.

#5 Jigsaw: points • Earn points by: – Updating an old contact – Adding a new contact – Entering a new company • Challenge outdated contacts to get refund • Make money by selling contacts • To keep using Jig. Saw for free simply upload 25 of your own contacts per month Slide courtesy of Shally Steckerl of Job. Machine. net. Used with permission.

#6 Yahoo! Shortcuts Save time finding things (synonyms, patents, news & dozens more!) • Full list: http: //tools. search. yahoo. com/shortcuts/ • You can also set your own custom shortcuts. How-to: http: //search. yahoo. com/osc/help Examples: ____See full list here: http: //tools. search. yahoo. com/shortcuts/ Copyright © 2007 Microsoft Corporation. All rights reserved. Do not duplicate.

#7 Metasearch Engines 1) Can be convenient to search multiple sites at once. 2) May spot search results in smaller engines not indexed by major search engines Examples of the many free metasearch engines: • All. The. Internet. com – the most basic of them • Dogpile. com – Google, Yahoo!, Live, Ask, About, MIVA, Look. Smart are among the engines; also has audio, video, image and white/yellow pages search • Intelways. com – can select engines: 300 different search tools, usefully organized by broad channels and 11 country-specific filters • Zuula. com – shows results from each engine in a different tab NOTE: Special commands from the major search engines are not universal. Inurl: and intitle: command are the only ones that seem to be common to metasearch engines. Copyright © 2007 Microsoft Corporation. All rights reserved. Do not duplicate.

Copyright © 2007 Microsoft Corporation. All rights reserved. Do not duplicate.

24 Copyright © 2007 Microsoft Corporation. All rights reserved. Do not duplicate.

#8 Blog Search – Why? 1. Primarily, to find experts expounding on their expertise. Contact information is usually an email address, but occasionally a detailed profile is available (e. g. , see “About Me” page). 2. Secondarily, to track people who comment on the writings of the expert. 3. Third, to source competitive intelligence. 25 Copyright © 2007 Microsoft Corporation. All rights reserved. Do not duplicate.

#8 Blog Search – How? Lots of methods/tools, but these are the most comprehensive/best of the freebies: 1. 2. 3. 4. Google (blogsearch. google. com) Technorati (technorati. com/widgets) Ice. Rocket (esp. its My. Space search) Every. Zing (for audio-video search) 26 Copyright © 2007 Microsoft Corporation. All rights reserved. Do not duplicate.

Blog Search 27 Copyright © 2007 Microsoft Corporation. All rights reserved. Do not duplicate.

Technorati searches: • What bloggers are saying • How bloggers identify their posts •

Technorati also allows you to sort results based on the popularity of the blogs

#8 Blog search • Ice. Rocket is a fine blog search tool on its own, but its search of #1 social network portal content My. Space is comprehensive. • After typing the query in the search box, click the My. Space link above (otherwise, default is Blogs search) • Example: occupation. *. accountant intitle: tennessee • NOTE: This finds more results than the same search on Google (adding site: myspace. com and filter=0)! Copyright © 2007 Microsoft Corporation. All rights reserved. Do not duplicate.

#8 Blog search – audio & video • A proliferating plethora of free video search sites (AOL’s Truveo, Dabble, Pixsy, the major search engines, etc. ), but many only find a fraction of the relevant deep web content because they only grab metadata (titles, intros, etc. ) but not the content deep WITHIN. • But Blinkx. com and Everyzing. com do. They actually convert the video to text (Everyzing also does audio), which is then searchable. So you can search keywords THROUGHOUT the file. • Another bonus with Everyzing is that results show you where your keywords appear in the file, and you jump directly to listening/viewing the part of the file where the keywords reside! Copyright © 2007 Microsoft Corporation. All rights reserved. Do not duplicate.

#9 More people search lookup tools Some favorites from A to Z: • Pipl. com – a lot of search result types in one efficient display • Who. Is (whois. domaintools. com) – the best of the free ones • Info. Bel. com – online phone directories for almost every country in the world • Wayback (web. archive. org) – older versions of almost any website (even after they’re taken down by the host!) • Zip. Math. com – anything related to zip codes • Ziggs. com – self-created profiles, searchable. • Birthdatabase. com – even on a common name, if you know the approximate location/age of the person, it really narrows it down for you • Argali. com – the ultimate free home/business phone lookup tool (multiple online directories, de-duped results) Copyright © 2007 Microsoft Corporation. All rights reserved. Do not duplicate.

#10 Ongoing results-RSS & Alerts While it’d be nice to have custom Factiva. com feeds flowing every day, we’re sticking to free in this presentation, so… Free news monitoring: e. g. , click the major search engines’ “News” link/tab Free Alerts: Once you get great results from a search engine, keep getting them just as you would resume agent results from a job board: • • • Google Alerts (www. google. com/alerts) – goes to your email address; includes News, Blogs, Web, Groups (Google groups includes all Usenet newsgroups postings!) or all those types of search results Live. com – ongoing web search results come as RSS feed, but RSS reader integrated in Outlook 2007 so it can be processed just like emails, too. If you don’t have MSIE 7 browser, just add &format=rss to the end of any Live search result URL to make it a feed Yahoo alerts (http: //alerts. yahoo. com) – some useful categories (e. g. , news search, blog search), though not as flexible for custom searches. Delivered via email, IM or mobile device. NOTE: Google and Live can deliver ongoing results for any kind of search (e. g. , resume- or biography-targeted boolean strings), not just news. If you want to create an RSS feed of a Yahoo search, Live. com does that! Copyright © 2007 Microsoft Corporation. All rights reserved. Do not duplicate.

Want more? • Are we connected directly on Linked. In? Make my 1 million+ at 2 nd degree part of your searchable 3 -degree network: Invite using glenn. gutmacher@microsoft. com • Have a sourcing question? Submit it to my blog: www. recruiting-online. spaces. live. com • Want to join a great sourcing/recruiting team including Jim Stroud, me & many others? Send us your resume! • “Visualize the goal you want, not the mistakes you fear making along the way. ” Thanks for your time! Copyright © 2007 Microsoft Corporation. All rights reserved. Do not duplicate.