Source Message Channel Linear Model Receiver Source Message
- Slides: 12
Source Message Channel Linear Model Receiver
Source Message Channel Feedback Interactional Model Receiver
7 Elements of the Communication Process n n n n Source Message Channel Receiver Feedback Context Noise n n n n Formulates message Information/emotion Means to send Receives, interprets Response Setting Interference
Sender Formulates message n Decides which channel to employ n Can also be called: n – Encoder – Speaker – Writer, editor, reporter
Message n Information and or emotion sender wishes to convey
Channel The means through which sender sends message. n Only two human channels: n – Verbal—using words or language whether written or spoken – Nonverbal—using means other than words or languages
Receiver Receives, interprets and responds to messages n Can also be called: n – Decoder – Audience – Reader, viewer, subscriber
Feedback The response to a message is called feedback. n ? Added the feedback loop in 19? n No response is also a response. n
Context The environment or setting in which a communication event occurs. n Three dimensions: n – Where—physiological – When—temporal – Why—social-psychological
Noise Anything that interferes with the transmission of a message. n Can be any of the 5 senses. n Two basic types: n – External – Internal Physiological n Psychological n
Noise Source Channel Message Context Feedback Model of the Communication Process Receiver
Six Types of Human Communication n n n Intrapersonal Interpersonal n Small Group Public Speaking n Mass Mediated n n One person Two people Three to ? One to many One to one/group
- Berlo's model of communication
- Information source transmitter channel receiver destination
- Communication persuasion matrix
- Persuasive matrix
- The source or sender of an advertising communication
- Sender encoding message decoding receiver
- Haniph latchman
- Multi-channel retailing definition
- Signal space analysis in digital communication
- Determine id
- What is linear communication
- Primal dual program linear
- Simple linear regression and multiple linear regression