Sony Smart Eyeglass introduction Display Innovation CHINA 2015

Sony Smart. Eyeglass introduction Display Innovation CHINA 2015/ Beijing Summit October 14, 2015 Hiroshi Mukawa SIG Business Department New Business Development Division Device Solution Business Group Sony Corporation Hiroshi. Mukawa@jp. sony. com 1 Sony Corporation 1

Professional career 1987 - Enter Sony Corporation Development of Mini. Disc as a mechanical engineer 1992 Introduce the world first Mini. Disc recorder MZ-1 1994 -95 Study optics at Stanford Univ. Learn hologram technology 1995 - Development of next generation optical disc system 2004 - Start R&D of Smart. Eyeglass 2012 Introduce the world first closed caption glasses STW-C 140 2014 - Responsible for business and product development of Smart. Eyeglass 2 Sony Corporation 2

V I R T UA L Sub Window Super Presence A ug m e nt ed Overlay Sony’s presence in Head Mounted Display space 3 Sony Corporation Smart. Eyeglass Pursuit is to overlay information on real world with minimum distraction prototype Smart Eyeglass Attach! Pursuit is to provide sub window with small & lightweight device prototype Morpheus HMZ-T 3 Pursuit is to create a sense of immersion in virtual reality world 3

Sony’s positioning in eyewear display category Even in the crowded monocular and binocular market Sony wants to bring light weight, ergonomic design while keeping a reasonable FOV Mixed Reality Wide FOV 120 g, 40° Ambient Monocular 88 g, 23° 64 g, 22° 70 g, 14° Binocular Smart. Eyeglass 77 g、20° 44 g, 15° Augmented Reality Smart. Eyeglass Attach! 40 g （Excluding frame）, 14° Module wt. 48 g 4 Sony Corporation Light weight 4

Sony Smart. Eyeglass 5 Sony Corporation 5

Smart. Eyeglass features Viewability and Wearability especially for longtime use Viewability features ü ü ü Binocular display with no adjustment 1, 000 cd/m 2 display brightness Display features Screen position in a user’s natural field of vision Undistorted view through a 1㎜ thin lens See-through 85% See through transparency features Wearability features ü ü 6 Sony Corporation 77ｇ eyewear display package Equal weight dispersion across the product 6

Smart. Eyeglass optical module technology Hologram light guide system enables Wide viewing angle（Horizontal 19°）、 Wide eye box(Horizontal 9 mm) 、Overwhelming lens thinness(1 mm) and High see-through transmittance(85%) simultaneously Kathy Miller I am a writer and a traveler 19° Out-coupling Hologram Eye box (Horizontal) 9 mm Eye In-coupling Hologram Transparent substrate Collimator Lens LED Hologram Light guide 1 mm Kathy Miller I am a writer and a traveler μdisplay Optical Engine 7 Sony Corporation 7

Smart. Eyeglass Developer Edition SED-E 1 Smart. Eyeglass exchanges sensor data and image/audio data with Android smartphone cloud Eyewear display accelerometer gyro compass brightness sensor camera 8 Sony Corporation Camera, sensor data Controller input switch microphone speaker battery Image, audio data 8

SDK open to public at Sony Developer World from Sep. 2014 http: //developer. sony. com/smarteyeglass Main Contents • Emulator • Sample code • API Reference • Tutorial • Development Manual and guidelines 9 Sony Corporation 9

Consumer use cases Create new user experience by overlaying complimentary information to real world Notifications Live event 10 Sony Corporation Sports watching Navigation 10

Enterprise use cases Unlimited potential in use cases related to DESKLESS WORKER Aircraft maintenance Sweets Medical Drink Parts picking 11 Sony Corporation Gas Pipeline Engine Maintenance Utility Maintenance 11

Sony Smart. Eyeglass Attach! 12 Sony Corporation 12

Smart. Eyeglass Attach features Organic EL panel realizes high display quality and small optical module High display quality ü 10, 0000: 1 Contrast ratio ü 100% s. RGB Color gamut ü Readability under bright sunlight 100: 1 10, 000: 1 Ability to attach to many eyewears with small, light weight design ü Ultra light weight optical module with 0. 23” micro OLED panel Processor ü High density mounted PCB Sensor hub Wireless LAN Bluetooth Micro OLED display 13 Sony Corporation Prism lens 13

Potential use cases of Smart. Eyeglass Attach! Sports are good potential applications leveraging light weight and less hindrance nature of Attach! Cycling Golf 14 Sony Corporation Marathon Fishing Tennis Trekking 14

Challenges to expand digital eyewear in CE market Beautiful device, affordable price and attractive application are a key to success 1. Natural design • Miniaturization of optical engine • Free outer shape & curved lens design 2. Natural UI • • • Voice/gesture recognition：more accurate & quicker Eye tracking：smaller & more efficient sensor module UI fusion combining above input methods 3. Affordable price • Variety of product with limited types of optical module 4. Attractive applications • Super smart glasses using sensor and recognition technology 15 Sony Corporation 15

Thank you 16 Sony Corporation 16

SED-E 1 Specifications Item Specification Display type binocular see-through Resolution 419(H) × 138(V) FOV diagonal 20°（19°(H) × 6°(V)) Display color monochrome(Green) 8 bit gray scale Maximum brightness 1, 000 cd/mm 2 Transmittance 85％ Sensors accelerometer, gyro, compass, brightness, microphone Camera photo: 3 M pixels Audio output speaker in controller Wireless connection methods with smartphone Bluetooth v 3. 0, IEEE 802. 11 b/g/n Weight 17 Sony Corporation video: QVGA (with particular smartphones) 77 g (glasses), 44 g (controller) 17

Smart. Eyeglass Attach Current prototype 18 Sony Corporation 18

Smart. Eyeglass Developer Edition SED-E 1 software Based on a similar framework as Sony Smart. Watch 2, apps are run on smartphone and display information on the Smart. Eyeglass display. Smart Connectivity protocol for accessory connected to phone Applications Developer developed apps Host App Smartphone & Smart. Eyeglass correspondence control 19 Sony Corporation 19