SONY PICTURES TECHNOLOGIES MidRange Plan FY 2014 FY

SONY PICTURES TECHNOLOGIES Mid-Range Plan: FY 2014 – FY 2016 Current Developments & Objectives SP Technologies Operations Technology Development § Working with productions to leverage technology from Sony and other vendors to develop workflows to drive down production costs, improve workflows, eliminate unnecessary labor and reduce the time in post for Sony Pictures feature and television production. For example, eliminating the Digital Imaging Technician role on Screen Gems’ productions. § Working with productions on and off set to assist film makers and television producers exploit new systems, such as the use of Sony's F 65 and F 55 digital cinema camera on After Earth, No Good Deed, One Direction 3 D and new television productions. § § Significant requests from Columbia, Screen Gems and Crackle for Scot Barbour’s services during pre-production and production. Developing the end-to-end ecosystem for 4 k in conjunction with several Sony entities, other studios, Movielabs, and other technology and service providers § Shooting technically good 4 k content § Creating picture delivery standards to improve the image quality so that 4 k is about more than resolution § Crucially, taking advantage of the new 4 k market to raise the bar on industry standards for content protection. 4 k is the most valuable version of the asset. § Solving the problems of encoding 4 k at reasonable bandwidths and file sizes. 0

SONY PICTURES TECHNOLOGIES Mid-Range Plan: FY 2014 – FY 2016 Current Developments & Objectives SP Technologies Operations Technology Development - continued § Developing low cost ways to capture and archive 4 K content to protect the long-term SPE library value for future commercialization. § § Some costs offset by support from Sony Corp’s 4 K initiative. Developing forward looking technology applications such as § Interactivity for digital delivery. § Replacing Final Cut Pro in anticipation of Apple departing the professional software space. § 4 k Blu-ray standards § The Verance watermark continues to be employed by filmmakers and the technology to detect the watermark has been installed in over 50 million PS 3’s and is now required on all BD players released (targeting 38% penetration of all BD players by the end of 2012) supporting industry-wide anti-piracy efforts with technology for tracking piracy. § Continue to advise Sony Electronics in its development of both consumer and professional products, especially those applications that have a direct impact on our business. 1

SONY PICTURES TECHNOLOGIES Mid-Range Plan: FY 2014 – FY 2016 Current Developments & Objectives SP Technologies Operations Doug’s slide goes here. 2