Sonali Bank Deposit Enrichment Through Internet And Social

Sonali Bank Deposit Enrichment Through Internet And Social Media

Social Media ? ? • Where people interact globally on internet platform 2

Long Term Target 1 2 3 4 5 6 7 Enrichment of sonali bank deposit To find out new group of customer and individual customer Expand the market area Extended Remittance flow to sonali bank Understanding customers demand Introducing modern Sonali Bank to customer Better customer service and feedback 3

Targeted groups • Internet users of Bangladesh • Young generation • Wage earners Bangladeshi

One Year Target With 3000 officers involvement in social media • • 3000 X 12= 36000 Savings accounts 3000 X 2=60000 FDR accounts 3000 X 12=36000 Monthly deposit accounts 3000 X 600, 000=180, 000, 00 Taka deposit 5

Promotional Activities • • Officers’ Facebook profile weekly update Twitter update Online Advertisement/leaflet/ banner Short video clips 6

Advertisement • • • Website banner Facebook Page Facebook corporate advertisement Tweeter Sonali bank web address each branch Facebook link to Sonali bank website 7

Products To Be Focused • • Fixed deposit, DBS Overdraft loan on deposit. Monthly Savings schemes Daily & monthly interest scheme Credit card, debit card, ATM & ABB Account Opening facility online Remittance (Local & Foreign) Islami Banking 8

Marketing Budget • • • Website Banner- 100, 000/- per month Facebook page- Free Twitter update - Free Facebook advertisement- 100, 000/- per month Team management for customer support/ data analysis/ research and reporting- Free (branch cost) • Team training- Free (Mobile bill) 9

Team work • • 50 officers Working from self desk and self branch Officer responsible for RMS will do this job A team leader (highly knowledgeable at relevant banking issue ) 10

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We are officer & We are model Let’s Occupy the Market 21

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