SOME EXAMPLES IN MR 6172021 Copyright Tobii Technology

SOME EXAMPLES IN MR 6/17/2021 Copyright Tobii Technology, Inc. Slide 1

6/17/2021 Copyright Tobii Technology AB www. tobii. com

Biometrics § Electrocardiogram (ECG/EKG) – Cardiovascular activity § Electrodermal activity (EDA) – Skin conductance level(SCL) § Respiration – Respiratory rate; Respiratory Sinus § Pupil indices – pupil dilation and blink rate § Electrogastrogram (EGG) – Gastrointestinal response § Electromyography (EMG) – Facial Electromyography § (FEMG) § Electroencephalography (EEG) – Brainwave § Positron Emission Tomography (PET 6/17/2021 Copyright Tobii Technology AB www. tobii. com

ARF Review INNERSCOPE RESEARCH 6/17/2021 Copyright Tobii Technology AB www. tobii. com

6/17/2021 Copyright Tobii Technology AB www. tobii. com

Esomar 2009 MTV Gaming Study § Casual gaming commands 95% - 99% focused attention of the player § Video pre-roll ads are significantly more effective : when they are placed in front of action, instead of cognitive, games. ESOMAR 2009 Inspiring change Innovative methods and integrated advertising 6/17/2021 Copyright Tobii Technology AB www. tobii. com

Inner ESOMAR 2009 Inspiring change 6/17/2021 Copyright Tobii Technology AB Innovative methods and integrated advertising www. tobii. com

EMSENSE 6/17/2021 Copyright Tobii Technology AB www. tobii. com

6/17/2021 Copyright Tobii Technology AB www. tobii. com

Next up! HOW EYE TRACKERS WORK 6/17/2021 Copyright Tobii Technology, Inc. Slide 11

Eye tracking: The early days 6/17/2021 Copyright Tobii Technology, Inc. Slide 12

Tobii eye tracking advancements ü Plug and play ü Non-intrusive ü Robust and reliable ü Works with glasses and contacts 6/17/2021 Copyright Tobii Technology, Inc. Slide 13

Shallow dive into the technology 6/17/2021 Copyright Tobii Technology, Inc. Slide 14

Pupil Centered Corneal Reflection 6/17/2021 Copyright Tobii Technology, Inc. Slide 15

Caucasian Dark Pupil Effect Asian Off-axis Dark Pupil Reflection 6/17/2021 Copyright Tobii Technology, Inc. Slide 16

Bright Pupil Effect Caucasian Asian On-axis Bright Pupil Reflection 6/17/2021 Copyright Tobii Technology, Inc. Slide 17

Next up! THE RIGHT EYE TRACKER “ 4 U” 6/17/2021 Copyright Tobii Technology, Inc. Slide 18

Integrated systems – T-Series ü Fully self-contained testing station ü Familiar, natural usage ü Fast & easy setup/takedown ü Easy to transport ü Web, documents, apps, simulations 6/17/2021 Copyright Tobii Technology, Inc. Slide 19

6/17/2021 Copyright Tobii Technology, Inc. Slide 20

Modular systems – X-Series ü Eye tracker only ü Flexible configurations ü Demanding setup process ü 3 -D environments and virtual reality 6/17/2021 Copyright Tobii Technology, Inc. Slide 21

The X-Monitor Mount 6/17/2021 Copyright Tobii Technology, Inc. Slide 22

6/17/2021 Copyright Tobii Technology, Inc. Slide 23

Head-mounted - Glasses ü Eye tracker embedded in glasses ü Quick setup and use ü Free roam any environment ü In-store and more, sky’s the limit! 6/17/2021 Copyright Tobii Technology, Inc. Slide 24