SocialMedia Pranksters Had Fun With Walmarts Caskets By

Social-Media Pranksters Had Fun With Walmart's Caskets By Levi Stromme and Winki Wan

�Founder: Sam Walton �Headquarters �$404 in Bentonville, Arkansas billion in revenue in 2008 �Approximately 2. 1 million employees Company Background

�Currently selling Caskets �Online sales only �Range from $895 to $2899 �Made in the USA �Made of 18 gauge steel, hand sewn inside �Also offer a 4” wider Casket named “the Regal” for people who “lived life to it’s fullest” � 15 models in all From the Cradle to the Grave

�Mom Remembered �Dad Remembered �American Patriot �Lady de Guadalupe �Regal Wide �Pieta & Last Supper �Executive Privilege �Sienna Bronze �$895 �$1099 �$895 �$1199 �$1599 �$1399 �$2899 Styles and Pricing

�Walmart used their usual social marketing on their website �Empowered consumers to rate and leave feedback on the caskets �Prank feedback caused social news sites such as Reddit, to follow the trend �Walmart has responded by deleting all reviews for their caskets Not so Helpful Reviews

525 out of 548 people found this review as “helpful”

�Would you ever consider purchasing a casket through Walmart? �Is this serious competition for funeral homes? Questions

� Diatch, Craig. "Social-Media Pranksters Had Fun With Walmart's Caskets. " Advertising Age 5 Nov 2009: 1. Web. 5 Nov 2009. <http: //adage. com/digitalnext/article? article_id=140322>. � http: //www. youtube. com/watch? v=HLXDAp. Q 9 bs 4 � http: //www. walmart. com/search- ng. do? search_constraint=0&ic=48_0&search_query= caskets&Find. x=0&Find. y=0&Find=Find Works Cited