SOCIALMEDIA MIX AND CYBERSOCIAL TOOLS 4 1 1
SOCIALMEDIA MIX AND CYBERSOCIAL TOOLS
4. 1. 1 Target market for online customer Check out your competition. Who are your competitors targeting? Who are their current customers? Don't go after the same market. You may find a niche market that they are overlooking. Choose specific demographics to target. Figure out not only who has a need for your product or service, but also who is most likely to buy it. Think about the following factors: Ø Age Ø Location Ø Gender Ø Income level Ø Education level Ø Marital or family status Ø Occupation Ø Ethnic background
Consider the psychographics of your target. Psychographics are the more personal characteristics of a person, including: Ø Personality Ø Attitudes Ø Values Ø Interests/hobbies Ø Lifestyles Ø Behavior
4. 1. 2 B 2 C/B 2 B markets Business to Consumer Marketing is more complex(clients and prospects needs to understand how products work and integrate with existing systems). Simple marketing and sales cycles Prices highly variable Fixed prices High volumes, wide product range Low quantities Need for flexible shipping and logistics solutions Easy shipping Tax and regulation has a high impact on sales and therefore large workforce employed to work within these restrictions. Little regulation and tax complexity Wide product range and high volumes Products easy to showcase and market
B 2 C B 2 B Single buyer Decision making unit Small order quantities Bulk order Fired consumer prices Customer specific prices Direct payments On credit sales Buying because you like it Part of the job Broad markets Specific market Single visits Long lasting relationship with customers
4. 1. 3 Social Media marketing plan
4. 1. 4 Manage cybersocial campaigns a. Create social media marketing policy b. Implement Personal Data Protection act 2010 to the business c. Explain intellectual property for brand protection
C. Explain intellectual property for brand protection Type of IP What is Protectable Examples Trademark Branding(i. e. Nike smooth) Marks, logos, slogans Copyright Creative, authored works; expression(not ideas) Software, songs, movies, website content. Trade Secrets with economic value(i. e. the Cake recipe) Non-public technology customer lists, formula Contract, NDA As defined in the contract Technology, business information Patent Inventions New technology
4. 2 Demonstrate search engine optimization (SEO) SEO stands for Search Engine Optimization. It is the process of getting from the “free”, “organic”, “editorial” or “natural” search results on search engine. Example : google, bing and yahoo have primary search results, where web pages and others content such as videos or local listing are shown and ranked based on what the search engine considers most relevant to users.
4. 2. 1 Analyze the SEO Search Engine Optimization(SEO) is the science – art of increasing traffic to a website by helping it rank higher in organic, or non-paid, search result.
4. 2. 2 Identify the common search engine Google Yahoo Bing My. Web. Search
4. 2. 3 Create keyword Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site. Keywords are one of the main elements of SEO. In other words, you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you—otherwise, they'll land on one of the many other pages in the Google results. Implementing keyword SEO will help your site rank above your competitors. This is why developing a list of keywords is one of the first and most important steps in any search engine optimization initiative. Keywords and SEO are directly connected when it comes to running a winning search marketing campaign. Because keywords are foundational for all your other SEO efforts, it's well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action.
4. 2. 4 Optimize site and content for search engine
4. 2. 5 Build effective links 1 - Internal Linking Helps search engine spiders finds new content within your website. Makes navigation easier for your readers in case they want more resources fom you. 2 - Blog recommenting Used to be one clean linkbuilding game. Mosts blogs have nofollowed blog comment links which makes any link that you build in their site useless when it comes to passing out page rank. 3 - Paid Links Paying for links is n investment. Make sure that you don’t use link brokers. Link brokers cannot give you any good link. All their links are already devalued by Google.
4 -. Gov /. Edu extensions This link building is a combination of hard work, determination and luck. Focus on where your specialty as an SEO specialist is. 5 - Social Media The main purpose of linkbuilding through social media is for your links attract people in different social networks. 6 - Link Baiting Link baiting is all about creating good, quality content to attract one-way links from people who deem your article worthy of attention. There is no risk in link baiting-unless you’re flaming or trolling quite severely.
4. 2. 6 Visibility in real time search
4. 2. 7 Monitor search engine ranking 1. Website Performance v No matter if your website is old or new, you should run a couple of quick tests to check its technical performance, such as loading speed, homepage size. v Example : Pingdom website speed test. Google page speed insights.
4. 3 Apply social bookmarks 4. 3. 1 Define bookmarks • A bookmark is a saved shortcut that directs your browser to a specific webpage. It stores the title, URL, and favicon of the corresponding page. Saving bookmarks allows you to easily access your favorite locations on the Web.
4. 3. 2 Use bookmark to channel traffic Make it easy for your audience to share. Make your headline count.
4. 3. 3 Share the news and buttons
4. 3. 4 Research social bookmarks and social news campaigns
4. 3. 5 Encourage others to bookmark or rate the site 1 - All get by with a little help from our friends. 2 - Scratch backs. 3 - Be a courteous responder. 4 - Become non as the “go-to” poster. 5 - Ask.
4. 4 Analyze the return on investment using social media 4. 4. 1 Describe online customer segmentation for effective ROI The practise of dividing a customer based into groups of individuals that are similar in specific ways relevant to marketing such as age, gender, interest and spending habits. Also called consumer segmentation or client segmentation, procedures include : Ø Deciding what data will be collected and how it will be gathered. Ø Collecting data and integrating data from various source. Ø Developing method of data analysis for segmentation.
4. 4. 2 Establish key performance indicators for sales Conventional wisdom holds that revenue-per-sales-rep is the only metric that ultimately matters in sales management. But sales process optimization is all about identifying key strengths and coalescing your team into an efficient selling machine. In other words, management is about coaching your team to success. Key Performance Indicators (KPIs) which the other name is leading indicators - signposts along the way that your sales team is doing the things they need to do in order to be successful. Tactical KPIs is one of the best ways to keep your strategy on track.
4. 4. 3 Calculate return on investment The return on investment formula:
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