SOCIAL RESPONSIBILITY PRIVACY AND ETHICS MODULE 3 BCOM

SOCIAL RESPONSIBILITY: PRIVACY AND ETHICS MODULE 3 - BCOM 25

PRIVACY

PRIVACY • Facebook alone has over one billion active monthly users and 13 million of them have never touched their privacy settings, according to research done by Marketo. • Pew Research on sharing/posting by teens from 2006 to 2013 ◦ Posting Photos - 79% to 91% ◦ School Name - 49% to 71% ◦ Where they live - 71% ◦ Email Address - 29% to 53% ◦ Phone Numbers - 2% to 20%

MORE INFORMATION THAN YOU INTENDED TO SHARE? Geo. Data ◦ Checking in ◦ Adding Location of an image/video ◦ Phone Apps (Words With Friends) Search terms ◦ What do your hashtags say about you? ◦ User name Behavioral Preferences ◦ Likes ◦ Follows ◦ Habits

PRIVACY CATEGORIES 1. Public 2. Friends/Followers-only 3. Locked or Private Accounts

PRIVACY – GUARD IT 1. Know your privacy rights. 2. Create your own private groups and lists. 3. Turn off geolocation settings on apps 4. Get rid of followers you don’t really know. 5. Set your social profiles to non-searchable. 6. Search yourself. 7. Use two-factor authentication when available.

ARE YOU AN ETHICAL CITIZEN? Entertainment ◦ Music ◦ Movies Software How is an ethical social media user defined? Identity ◦ Consumer Data Mining ◦ Digital Signature ◦ Relationships ◦ Dangers http: //www. relevantmagazine. com/culture/tech/8 -dangerssocial-media-were-not-willingadmit

SOCIAL MEDIA: ETHICAL CHALLENGES OF EMPLOYERS Integrity Risk ◦ Negative commentaries ◦ Employee misuse Advertising and Marketing Practices ◦ Responsible marketing ◦ Pages must reflect they are sponsored by company ◦ No badmouthing other companies Recruitment Practices ◦ Are personal life postings fair game? ◦ Privacy and Fairness Duty of Care - Should companies be responsible for protection through use of personal accounts? ◦ Cyberbullying ◦ Discrimination ◦ Harassment

SOCIAL MEDIA: ETHICAL CHALLENGES OF EMPLOYERS Providing Guidance / Training ◦ Policies consistent with company’s ethics policy ◦ Policy on SM use when representing company ◦ Policy on SM use on personal accounts ◦ Security settings Developing Guidance Communication between employer and employee on what is expected of both parties ◦ Monitoring ◦ Privacy ◦ Stakeholder’s expectations

Social Network Platform Ethics TERMS OF SERVICE (TOS) “If you are not paying for it, you’re not the customer; you’re the product being sold. ” – as commented by user blue beetle on a blog

Twitter Database Manager: Is Scope A Problem?

YOUR TURN TO CHIME IN Choose one social media platform ◦ Twitter ◦ Instagram ◦ Facebook ◦ Snap. Chat ◦ Periscope ◦ Tumbler or Pinterest ◦ Vine or You. Tube ◦ Google+ ◦ Whats. App ◦ Slack What are the Terms of Service for users in that platform? ◦ Privacy ◦ Ownership of content posted ◦ Data collection ◦ Monitoring ◦ Restriction of use ◦ Cooperation with Government Agencies Have there been any recent changes to the TOS? How were users informed of any changes?