Social psychology psychlotron org uk Attitudes psychlotron org

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Social psychology psychlotron. org. uk Attitudes

Social psychology psychlotron. org. uk Attitudes

psychlotron. org. uk what is your attitude towards…

psychlotron. org. uk what is your attitude towards…

Attitude “A person’s evaluation of any psychological object. ” Azjen & Fishbein (1980) psychlotron.

Attitude “A person’s evaluation of any psychological object. ” Azjen & Fishbein (1980) psychlotron. org. uk “A learned predisposition to think, feel and behave toward a person (or object) in a particular way. ” Allport (1954)

Questions about attitudes What do attitudes consist of? l l Structure What are attitudes

Questions about attitudes What do attitudes consist of? l l Structure What are attitudes for? l Function psychlotron. org. uk l

Structure of attitudes Based on Allport (1954) psychlotron. org. uk Cognition Behaviour Affect attitude

Structure of attitudes Based on Allport (1954) psychlotron. org. uk Cognition Behaviour Affect attitude (emotion) (thinking) (action)

Function of attitudes l Attitudes mediate between inner needs and the outside world Katz

Function of attitudes l Attitudes mediate between inner needs and the outside world Katz (1960); four functions of attitudes: l l Adaptive Knowledge Value-expressive Ego-defensive psychlotron. org. uk l

Adaptive function Help people achieve goals, avoid bad things e. g. l l Gain

Adaptive function Help people achieve goals, avoid bad things e. g. l l Gain membership of a social group (as in normative conformity) Obtain approval from others (e. g. a parent) psychlotron. org. uk l

Knowledge function Help structure & organise our understanding people & world e. g. l

Knowledge function Help structure & organise our understanding people & world e. g. l l Directing info processing towards important data Simplifying complex objects & situations psychlotron. org. uk l

Knowledge function l Martin & Halverson (1983) l l l Gender-consistent images were remembered

Knowledge function l Martin & Halverson (1983) l l l Gender-consistent images were remembered more confidently Gender inconsistent images were misremembered to make them consistent Martin (1987) l Used videos; got similar results

Value-expressive function Help us express ourselves and communicate with others e. g. l l

Value-expressive function Help us express ourselves and communicate with others e. g. l l l Political & other value-based attitudes Membership-based attitudes Attitudes that emphasise non-membership & distinctiveness psychlotron. org. uk l

Ego-defensive function Help to protect us from psychological harm e. g. l l Help

Ego-defensive function Help to protect us from psychological harm e. g. l l Help us feel good about ourselves Provide protective ‘explanations’ for negative events (e. g. prejudice) psychlotron. org. uk l

Another question psychlotron. org. uk When might it be more useful to focus on

Another question psychlotron. org. uk When might it be more useful to focus on the structure of attitudes & when might it be better to focus on their function?