Social Networks and Social Media Amy Kaherl Macomb

Social Networks and Social Media Amy Kaherl Macomb Intermediate School District

What determines a social network? l l l Age, race, socioeconomic status How close people live to one another How often people interact

Quick Video. l l Social Networking in Plain English http: //www. youtube. com/watch? v=6 a_KF 7 TY KVc

Social Networks l I would argue that digital social media has brought us closer l l l The ‘facebook stalk’ The retweet The tumblr post-sharing ideas/thoughts/images Linked In communication Easy communication no matter where you are (if there is internet)

Quick Question l What are ways you have experienced connecting through social media?

Social Network Characteristics l l l Social Capital (normalizing) Social Influence (how we are changed by others) Social undermining (others negative affect or criticism) Companionship (sharing life together) Social Support l l Emotional (empathy/love/caring) Instrumental (tangible aid and services) Informational (advice, suggestions, and information) Appraisal (info that is used for self evaluation)

Social Networks and Social Supports to Health l Social Networks and Social Supports l l Moving towards problem solving Understanding what the community values and supports Support systems helps others reinterpret events or problems and be able to find positive and constructive light. Builds social capital

Types of Social Network Intervention l Enhancing existing network linkages l l l Training of network members in skills for providing support Training of focal individual in mobilizing and maintaining social networks System approaches

Types of Social Network Intervention l Developing new social network linkages l l l Creating linkages to mentors Developing buddy systems Facilitating self-help groups

Coalitions as social network l l Using social networking to help communicate coalitions values, mission, meetings, gatherings, etc. Using to gather people of interest to your coalition, supporting ideas, being able to ask questions in a community setting.

Development in social network linkages l The value of these support systems can range in value l l AIM chats to solve problems Twitter messages of job postings Facebook event invites Using all three to create a revolution!

Types of Social Network Intervention l Enhancing networks through the use of indigenous natural helpers and community health workers (CHWs) l l l Identification of natural helpers or CHWs Analysis of natural helpers’ existing social networks Training in health topics and community problemsolving strategies

Types of Social Network Intervention l Enhancing networks through community capacity building and problem solving l l l Identification of overlaping networks within the community Examination of social network characteristics of members of the selected need or target area Facilitation of ongoing community problem identification and problem solving

l The community is available to l l l Enhance the capacity of a community to resolve its problems Increase the community’s role in making decisions that have important implications for community life Resolve specific problems

l “Through participating in collective problem solving processes, community members forge new network ties and strengthen existing ones. ” l Example community coalitions

Facebook l l Setting up a facebook account Facebook Page vs. Group

Facebook Page l A Facebook Page is kind of like a blog. It gets updated by you, just like a website would. Use it to promote your small business, your personal website, or something else you have tangible or intellectual/legal rights to.

Facebook Group l A Facebook Group is kind of like a message board. It gets moderated by you, and its focus are the conversations that are posted to it by you and other members. It is central around calendar events and updates. Use it for: a cause (anti or for something), a local community (your town's baseball league), a discussion forum (religion and politics always fits the bill), a meet-up spot (think: your World of Warcraft clan, or something to that effect. )

Facebook Page 1. Profile Picture: This picture is a permanent fixture on the upper left corner of your Page. It also represents you whenever you post information or links on the page. 2. "About" Section: This small area allows you to include a very brief description of what your page is about, and should be used as a greeting for brand new visitors. 3. "Likes" Showcase: This often overlooked area is actually a big way to promote your other pages (or those of other Facebook Pages). 4. Page Title & Category: Your page is as good as what it's named. Once you reach a certain number of users, it's permanent. The category, however, can be edited anytime. 5. Page Body: The main event of your page. This is where you post new information or calls to action, and where your Page fans respond to them. 6. Administrative Links: As an admin, only you can see everything within this region. This is where you'll be able to edit how and what the page displays.

Why a Facebook Pages Get Internal Promotion on Facebook. com l Facebook Page updates will show up on your fans' page feed when they "Like" it - Facebook Group updates will not. They are promoted on the right hand "suggestion" column when your friends join them - Facebook Groups don't get this treatment. Pages Have More Options for Customization l Groups are basically chat rooms, there's no real "look and feel" to them. Their primary focus is for live discussions that can be continued at any time. Pages, however, act more like a blog with actual content pieces and the ability to add new tabs, static information, and the like. Search Engine Visibility l When it comes to getting visibility off of Facebook: Pages can be seen by non-Facebook users, and can be crawled by search engines as any other static page would. Facebook Groups cannot! It's also important to mention that Facebook Pages can have a "vanity URL" (Facebook. com/My. Page), where as Groups do not have this feature.

Facebook page Anonymity l The creator of a group is forever immortalized on the group itself, with your linked Facebook avatar, stating that you are the group's admin. There is no way to remove this, which is bad news for those who wish to remain anonymous. Pages, on the other hand, are completely anonymous - nobody will know that you own it, unless you make a public statement! Groups can be really, really annoying l Know how you'll comment on a friend's status, and then get an email every time someone else comments under your comment? Groups do this. Just imagine this happening on a very large scale since the posts in Groups are more like chat posts. Groups that have many members = a lot of these posts, on a constant basis. This is a default setting, and many find it to be annoying.

Let’s make a page….

What is a twitter account? l Twitter is an information network made up of 140 -character messages called Tweets. It's a new and easy way to discover the latest news (“what’s happening”) related to subjects you care about.

Twitter l l l Know more, faster. Broaden you Influence The internet tailored to your interests Low maintenance Short and sweet

Twitter l If you remember one thing about Twitter: reading Tweets and discovering new information whenever you check in on your Twitter timeline is where you’ll find the most value on Twitter. Some people find it useful to contribute their own Tweets, but the real magic of Twitter lies in absorbing real-time information that matters to you.

How to use twitter l Use existing information (other people's Tweets) on Twitter to find your own voice and show others what you care about. Retweet messages you've found and love. l Search by topic to find other people with similar interests. Following them is simple as clicking a button!

Twitter lists 1. Visit the profile of the first user you would like to add to your list 2. Click the person icon. This brings up a drop-down Actions menu. 3. Select "Add to list" 4. Enter the credentials of your list and choose whether others can see it or whether it is private 5. Check to see if the user you wanted to add was successfully included in that list: to do this, click the person icon and select "Add to list". A checkmark will be added next to lists in which that user is included (shown below under "Adding or Removing People").