Social Networking Strategies Learning Outcomes v Understand perception

Social Networking Strategies

Learning Outcomes v Understand “perception” v Identify the difference between Digital Identity and Social Networking v Review how employers use social media in their recruiting efforts v Explore Linked. In, Facebook and Twitter strategies

Matters of Perception v What do you see? v Your intent in a particular post or image may not be what is received by your connections!

Digital Identity v. Social Networking v Digital Identity: v Defined as “all the online information and data specifically about an individual. Think of your digital identity as a subset of the characteristics that define a person in the real world” v Social Networking: v Defined as “the use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself”

Employer Social Media Use 93% of recruiters say they use or plan to use social media for hiring 92% Linked. In 66% Facebook 52% Twitter 55% of recruiters reconsidered a candidate based on what they found online about that candidate, 61% of those reconsiderations being negative! From Jobvite’s 2014 Social Recruiting Survey

What are they looking for? v Professional experience, types and lengths v Industry-related posts v Mutual connections, or industry-related connections v Specific hard skills v Cultural fit v Examples of work

What do they find? From Jobvite’s 2014 Social Recruiting Survey

How to start using social media effectively v Google yourself! v If anything negative appears, work to remove it v If nothing shows at all, begin building an online image v Be intentional about what you post v Demonstrate the following: v Professionalism v Strong communication skills v Knowledge about industry and industry trends v Demonstrate a “collaborative spirit” by sharing information, resources, and contacts v Use key terms/language that help you get

Social Media Posts What do you think about these posts?

Linked. In v Online professional networking site v Create and fill out your profile completely v Users are 40 x more likely to receive opportunities with a complete profile! v List your skills and expertise, obtain endorsements with key words/terms v Upload work samples (Power. Points, flyers, spreadsheets, etc. ) v Ask for recommendations v Customize your URL v Be proactive, make warm connections v Share information, resources v Join groups, follow companies and influencers v Search for jobs and apply!

Facebook v Enable privacy settings, but still be cautious v Check past posts and pictures with the timeline feature v Review posts/pictures/comments before approving tags v Be ready to have conversations with friends and family about being tagged v Like pages relevant to your field v Never badmouth past or current employers v Use Facebook in your job search

Twitter v Create a “work friendly” account that is public v Follow people, groups, companies and organizations in your industry v Some companies have multiple pages, such as a main company Twitter page and other pages for company recruitment or departmental areas – be sure to follow the right ones! v Tweet/Retweet articles of interest, status updates, and events related to your field v Participate in live chats v Be mindful of what you tweet!

Social Media Posts What do you think about these posts?

Additional Social Media Sites v v v v Pinterest You. Tube Periscope Snapchat Blogs What else? How could you use these other sites in your job search?

Social Networking Strategies Do v v v v Google yourself – what will you find? Review current and past postings and tags Consider your tone, personal brand, and overall image when communicating online Use appropriate and professional usernames and email addresses Share articles, events, resources, etc. with your network Keep your profile up to date Check your privacy settings and know your audience Don’t v Post negative or inappropriate things that could potentially be seen by employers/recruiters v Fail to follow up with contacts v Share too much information v Forget to proofread before hitting submit! v Update daily activity too often v Inundate potential contacts with questions, requests for

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