Social Networking and Publishing Michael Bhaskar Pan Macmillan

Social Networking and Publishing Michael Bhaskar Pan Macmillan 02. 09. 08

Part 1. What are social networking sites?

Web 2. 0 and social networks • Using personalised web pages social networks let people communicate online • Social networking part of the “Web 2. 0” revolution that put people at the heart of the web • Communication is a “many to many” model.

A Profile Page

Other Networks You. Tube Twitter Linked In Del. icio. us Digg Flickr

• All examples of different types of social network • Websites like Ning. com even let you create your own network • In social media EVERYTHING is social

Who and how many? • • • Wide age range Women > men 20 million in the UK 26 million on Russia’s two biggest Myspace and Facebook + 100 million each 41 million searched for books on Google • Russian online ad spend grew 73% in 2007

A Facebook Application

A Librarything Bookshelf

Part 2. Why are social networking sites important for the book industry

Tagging Icons- Let you save web pages Commenting lets people have their say

Viral Marketing Video

Social networks are a cost of business. Like the plumbing. = © identity chris

Part 3. How can we get involved? ?

A Book Group A Book Profile

Author Involvement- A Blog

Spinebreakers

Authonomy

Tor. com

Lovelybooks

Part 4. Conclusion + = …?

Спасибо Thanks for listening!