Social Network Mapping Notice the relationships between people

Social Network Mapping: Notice the relationships between people, groups in a network-based theory. Look for identity, profession, culture, and connections by “mapping” the links in special, computerised programmes This is an example of a Look Research Method Social Network Mapping has become more important in Business as it makes visible the hidden connections that are important for sharing information, decision making and innovation.

My colleague and I want to understand how Social Network Mapping can help with design and brand identity Ideo used this method of research to help with the design of Havaianas tote bags so that the already famous brand could extend their range of offerings The reason for carrying out this kind of research was to capture the close relationship of Havaianas with Brazil and reflect this in their new range

Network Analysis of Group Member 1 School Parenting group Community groups Me i-business UCD parttime group Social Groups Assignment sub -groups Work Groups Friends/facebook /linked in groups

Network Mapping of UCD Smurfit Business School Admin Group Staff (Lecturer Group) Each Course Overall group fulltime Part-time Subteams Social Groups UCD Campuses UCD Societies Facebook Linked In Alumni Other Colleges & Universities Career Groups

k Social Network Map Group Member 2 Daughter’s Father & Family Extended Family Parent’s Assoc. Immediate Family Sub-Groups School Class Groups Daughter Friends College Links Legend Strong Positive Link Neutral Link Negative Lin Strong Negative Link Geographical locations of friends ME Linked. In Work Virtual Social Networks Geographical locations of colleagues Project Groups UCD Connect Facebook Departments in work Transition Project Group Repair Project Group

Roberto Cremonini 5 -step framework for planning network-mapping exercises

Procedure • Think about the information I want to glean from this process • What problems I might encounter • How I define my relationships/networks • How important those relationships/networks are to me • Are they positive or negative? • How to then map my findings on a network and define the relationships to the nucleus (myself) • It is important to define the relationships as some are more important than others

Found the following: • It’s not as easy as it looks • A clearly defined goal is needed otherwise, the network could, essentially go on infinitely • It allowed me to think about the people and networks most important in my life • These networks constantly change and the links connecting them can change as well as how close to your network they are placed • Continual monitoring and updating of network needed • Visually it’s interesting to see how we can all be connected in some way • It would be difficult to be honest as there are connections that you may not want people to know about or negative connections that you don’t want to think about – this could especially be the case in criminal activities when police try to link criminals to crimes or gangs