SOCIAL MEDIA Use of Social Media in Business

SOCIAL MEDIA Use of Social Media in Business Marketing

What is Social Media Management? Social media management is the process of managing your online interactions and content across social media channels like Facebook, Instagram, Twitter, Linked. In, You. Tube, and Pinterest. Social media management goes beyond just posting updates to your company’s social media profiles. It also includes engaging with your audience and looking for new opportunities to increase reach and visibility.

Social Media Statistics 7. 6 Billion World Population As of 2020, total worldwide population is 7. 7 billion 4. 2 Billion Social Media Accounts On average, people have 5. 54 social media accounts Retail Use Internet Users The internet has 4. 3 billion users 3. 03 Billion 81% Social Media in Business Social Media Users There are 4. 38 billion active social media users 91% of retail brands use 2 or more social media channels 91% 5. 54 81% of all small and medium businesses use some kind of social platform

Popular Social Media Channels TWITTER FACEBOOK Twitter has 328 million active users worldwide and tends to be where users go for news and trends. This platform is ideal for brands that want to join a conversation about trending topics in their industry & a great place to share content with influencers and other individuals who might find your brand valuable. media accounts Facebook has the largest monthly active users who come from diverse backgrounds. There is also a nice balance of genders and age groups when it comes to Facebook’s user-base. This makes it a great social platform for businesses that are trying to reach a wider audience. YOUTUBE You. Tube has become the second largest search engine in the world, second only to Google. With unlimited video hosting, your business can post as much video content as you want and share through other channels. LINKEDIN Linked. In is the social media platform for B 2 B brands that are targeting businesses in different industries. With Linked. In, you can find, interact, and share content with people based on your company type, industry, or job title. INSTAGRAM Social Media Channels Instagram is a great social media channel for brands that create a lot of visual content. Instagram’s audience tends to be on the younger side with more female users than male users. This can be a great platform for businesses selling products or services related to fashion, lifestyle, PINTERST Pinterest is another great channel for sharing image-focused content. This has become a must for consumers who are interested in DIY, crafts, home improvement, nutrition, fitness, fashion, and more. If your brand sells a product or service that lends well to imagery, then Pinterest

The Social Media Activity Worldwide FACEBOOK • 2. 07 billion Facebook users, 42 million pages and 9 million apps • Facebook adds 500, 000 new users every day; 6 new profiles every second • The average user spends 35 minutes on Facebook a day • There are 60 million active business pages on Facebook • Facebook has 5 million active advertisers on the platform.

The Social Media Activity Worldwide TWITTER • There is a total of 1. 3 billion accounts, but only 328 million are active • The average Twitter user has 707 followers • There are 500 million Tweets sent each day. That’s 6, 000 Tweets every second

The Social Media Activity Worldwide • INSTAGRA There. M are 800 million Monthly Active Users on Instagram • The average Instagram user spends 15 minutes a day on the app • 90 percent of Instagram users are younger than 35 • 24% of US teens cite Instagram as their favourite social network

The Social Media Activity Worldwide PINTEREST • Interest has 200 million active users each month • 67% of Pinterest users are under 40 -yearsold • In 2014, male audience grew 41% and their average time spent on Pinterest tripled to more than 75 minutes per visitor

The Social Media Activity Worldwide LINKEDIN • Linked. In has 500 million members • 106 million of those access the site on a monthly basis • Over 3 million companies have created Linked. In accounts • As of July 2 2018 there are 24. 5 m company pages on the platform

The Social Media Activity Worldwide YOUTUBE • You. Tube is the world’s second largest search engine and third most visited site after Google and Facebook • People now watch 1 billion hours of You. Tube videos every day • In an average month, 8 out of 10 18 -49 yearolds watch You. Tube • More than half of You. Tube views come from mobile devices • You. Tube sees around 1, 148 bn mobile video views per day

Social Media Statistics Australia Facebook 1. 5 Million Monthly Active Australian Users You. Tube 1. 5 Million Monthly Active Australian Users Instagram 9. 0 Million Monthly Active Australian Users Twitter 4, 5 Million Monthly Active Australian Users Pinterest 270, 000 Monthly Active Australian Users Source: https: //www. socialmedianews. com. au/social-media-statistics-australia-may-2018/

Using Social Media for Business Promotion According to a survey published on Hoot. Suit. com, There are more than 3 billion people using social networks across the globe. Also, people follow brands on social media than follow celebrities. On Instagram alone, 80 percent of people follow at least one business.

Benefits of Social Media in Business Promotion Increase Brand Awareness Increase SEO Rankings By Building Website's Links Profile Socially Customer/Audience Engagement & Support Reputation Management 01 Help Establish Your Brand As A Thought Leader 02 Stay Top Of Mind 08 03 04 07 06 05 Increase Website Traffic Generate Conversions

Organic Vs Paid Social Media Marketing Organic Social Organic social media is anything that happens on social media without paid promotion. When you post as your page but don’t put any money behind this post to “boost” it, you are creating an organic post. If you comment on a business’s post in your news feed, and the “Sponsored” tag does not appear on the post, that action qualifies as organic. In other words, organic actions occur on non-ads. Organic marketing on social media is perfect for building your brand. If you regularly post valuable content, you will engage and grow your audience. Each post is an asset that increases your brand’s value in the eyes of your followers.

Organic Vs Paid Social Media Marketing Paid Social Paid social media is anything that is influenced by advertising dollars spent. Any post in your news feed that has the “Sponsored” tag is paid social media. If you then “like” that post, that is considered a paid reaction. Paid social media includes boosted posts, ads optimized for clicks, lead generation forms, video ads, among other objectives, and can be targeted by a variety of demographic and behavioural factors. Unlike organic marketing, paid social media doesn’t suffer from limited penetration. Compared to the ‘post and wait’ dynamic of organic marketing, paid social guarantees that your ad will be seen.

How to Do Social Media Marketing? Identify your audience Step 1 The first step is to identify who your audience is. You want to be as specific as possible, since it will make your decision easier. Define your goals Step 2 Once you know your audience, you need to define goals for that audience. As a business owner, your primary goal will likely be to drive sales by attracting customers-yet Find your audience Step 3 Now that you have your audience profiled and your goals defined, it’s time to find your audience. To do this, you’re going to determine which platform your audience uses by looking at the demographics of the users on each platform.

Boost Your Conversions through Social 1. Schedule Your Social Media Interactions Media One of the great things about social media is that you could have followers from all over the world. Try to engage with the audience & interact with them using posts& scheduled webinars. 2. Make Your Social Content Informative Your social media content needs to provide a solution or at least some usefulness in order to be considered valuable. User get engaged with the informative posts.

Boost Your Conversions through Social 3. Create Captivating Headlines Media That said, the solution to emotive hype is not dullness or boredom. You still need to captivate the attention of your audience. And the first and often last place to do that is through your headlines. Your headline is easily one of the most important parts of your content. 4. Pay Attention to What’s Working To know what’s working you need to track your shares and social media content and understand how to utilize your analytics data. There are significant tools that can help you in monitoring the results of your strategy, such as Kissmetrics and Google Analytics. These tools can help you save a lot of time in the long run by avoiding the guesswork. 5. Ensure Links Point to Relevant Landing Pages By landing pages I don’t necessarily mean sales copy: Single fullwidth pages with an advertisement. A landing page is a page you want the site visitor to land on and should be relevant to the link on social media.

Best Time to Post on Social Media FACEBOOK Best time to post: 12 -4 PM The best day(s) to post: Wednesday, Thursday, Friday TWITTER Best time to post: - 12 PM The best day(s) to post: Monday, Tuesday, Wednesday, Thursday INSTAGRAM Best time to post: 11 AM-1 PM, 2 AM (really!) The best day(s) to post: Monday, Wednesday, Thursday, Friday LINKEDIN Best time to post: 5 -6 PM The best day(s) to post: Tuesday, Wednesday, Thursday PINTEREST Best time to post: 12 -1 PM The best day(s) to post: Wednesday, Thursday, Friday, Saturday, Sunday

Conclusion Small businesses can employ social media strategies to connect with and engage existing and potential clients, providing intriguing content while spreading the word about their products and services. As more people rely on recommendations from friends and family to make purchase decisions, it is in the best interest of most small businesses to develop and maintain a vibrant and engaging social media presence. 20