Social Media Simplified BY GENVE FRIEDE MARGE AUSLOOS

Social Media Simplified BY: GENÈVE FRIEDE & MARGE AUSLOOS

Introduction �Who already has a website or utilizes social media (SM) for business? �What area of SVd. P do you work in? �How do you plan on using SM? When will you start? �Why is it important to you? �Where’s your demographic at?

Pick your platform

Cost comparison �Why invest in Facebook or SM? �How many more people can you target for the same amount of money? �DIY (do it yourself), volunteer, or hire someone

What’s in a Brand? �Who has a brand or knows what it is? �What do you want your brand to look like? �Most popular reason people like a FB page? � 40% of consumers do; 49% don’t �Try reaching them with FB ads

Why Would I?

Frequency �Strike a balance between informative and annoying � 3 -5 times a week works well on most �Plan ahead �Platform dependent

How much is too much? Linked. In; 1 Google+; 2 Facebook; 2 Twitter; 14

Realistic Goals 3 -5 times a week on FB, and IG 5 -8 times a week on Twitter Scheduling apps like Hootsuite make this easier Twitter # posts max Instagram # of posts minimum Facebook 0 1 2 3 4 5 6 7 8

Scheduling �Frequency and scheduling go hand-in-hand �Facebook allows free scheduling �Easier to cover multiple platforms by utilizing an app �What times are best?

Facebook Stats � 1. 18 billion people log onto FB daily � 1. 66 billion mobile active users �Age 25 to 34, at 29. 7% of users �Five new profiles created every seconds � 42% of marketers report that FB is critical �At 1. 79 billion, FB has more monthly active users �Remains the largest online community! �It’s (mostly) free!

Facebook (FB) Terms � Like: You approve of a post by clicking � Tag: Including a person or place in � React: Clicking on love, sad, funny, or a � Share: Posting content in your feed to the thumbs up button on FB temporary emoji like thankful or pride � Emoji: Used much like emoticons and exist in various genres, including facial expressions, common objects, places and types of weather, and animals � Emoticon: Pictorial representation of a facial expression � Feed: Includes friends, businesses, pages, and others you follow � Follow: You may choose to follow those who you want to see in your feed. your post share with all who follow you, and your friends � Wall: Your personal page which includes a cover photo, bio, profile picture, and all your posts � Platforms: Different forms of SM � Brand: Your namesake and how you define your product, services, and organizational characteristics � Call-to-action: A post requiring an action by the user such as clicking on a website or calling

FB Posts Made Easy �Text is good �Pictures are better �Video the best �Facebook live surpasses all �Do not post You. Tube links on FB � 80/20 rule �Tell a story �Engage!

Eye Catching Images � Graphics with red get more response on IG � Use only the best images: Avoid blurry, low quality images There are no rules for good photographs, there are only good photographs. � Colorful and artsy images will generate more -Ansel Adams � 5 seconds interest � Craft your own graphics � Add a logo � Be creative! Use different angles to engage your audience � Filters

FB: Schedule a Post Add a text, photo, or video and schedule it for later! Tags items for more visibility Set it and forget it!

Boost it! Original post Select Target audience Select amount of boost Boost!

Pump it up

BOOM.

Instagram (IG) § Brand Marketing § § § § Exposure Customer Engagement Cross-Generation Reach Consumer Insights Tagging & Hashtags Photos! Videos! Stories! Quick and Easy! Smartphone-based (WIN 10 – 2017) § Creative and Fun!

Bio and Link

Post!

#Instagood Buzz Colorful Fun! Angles Videos showcase Textures Photos Clever Brilliant Stories

Welcome to…

Twitter terminology � Tweet: message posted on Twitter � Retweet (RT): repost from another user � Modified tweet (MT): when your share someone else’s tweet with edits to make it your own. � Subtweet: tweet about a person without direct mention of them. � Trending topic (TT): discussed by many people at one time. � Direct message (DM): a private message that you send to a follower. � Handle: the name you choose to represent yourself on Twitter. � Verified account: accounts that have certified that the user is who they claim to be. These profiles are marked with a blue checkmark.

Set for Success Add a cover photo Info at a glance Set a profile Tweet! Track progress

Tweet, and Repeat Content counts, but not towards your 140 -character limit as much these days Images, videos, GIF’s, polls, and quoted tweets no longer reduce the character limit. Direct messages no longer have a character limit!

Content Counts Use an array of tweets Engage fans and reinforce your organizations standard of customer service by replying to questions and comments Tweet often! Up to 14 times a day. Use relevant hashtags (keyword/story) in posts to increase visibility, and develop your brand

Additonal Platforms Great for indirectly selling your brand through DIY, color association, how to use what your selling, and adding value to your audiences lives in a larger scale. Think middle-aged audience. Super creative and fun! Great for some of the same reasons as Pinterest only applies to a younger audience; think teenager to twenty-somethings. Snap photos that last seconds, post to your story, and indirectly show your relevance. Funny filters and selfies galore!

Don’t u. Pick up SM outlets you can’t handle u. Post You. Tube links on Facebook u. Don’t water down your brand u. Repost all the time; create your own content or rework the reposts u. Don’t engage with trolls, and DO engage with the unhappy customer u. Over use hashtags u. Excessively sell, self-promote, and post

Remember to… � Care, don’t sell � 80/20 rule: 80% should inform, educate, and entertain your audience, while only 20% should directly promote your business. � Build � Be relevant � Add value � Care about local, and community � Talk to people where they are, and modify per platform � Go live! Do it for at least 10 minutes � Plan and promote going live � Create events, and post in them � Understand study your analytics on Twitter, and Insights on FB � Engage and share comment; especially when people love it � And…

Have fun!

#Vincent. Treasures: A Solid Start

Questions?

Contact Information mausloos@svdpplymouth. org Marge Ausloos, Plymouth SVd. P geneve@svdpmadison. org Geneve Friede, Madison SVd. P