Social Media Resistance Survey Preliminary Findings Executing Social
- Slides: 15
Social Media Resistance Survey Preliminary Findings Executing Social Media Pasadena, May 21, 2008 Francis Pereira, Ph. D. Director, Industry Research Institute for Communication Technology Management (CTM)
Size of organization (number of employees) n=64 Number of years of working experience
How useful do you see the following media tools or technologies in enhancing your organization's corporate image and/or increasing productivity within the organization? Communitelligence Percentage Responding
How useful do you see the following media tools or technologies in enhancing your organization's corporate image and/or increasing productivity within the organization? 48% 16% 53% 10% 65% 9% Percentage Responding as Useful Communitelligence Percentage Responding as Not Useful
How useful do you see the following media tools or technologies in enhancing your organization's corporate image and/or increasing productivity within the organization? 10% 40% 29% 20% 28% 16% Percentage Responding as Useful Communitelligence Percentage Responding as Not Useful
How would you rate, in general, the adoption of new media and technologies by your organization? 11% 40% 49% Significantly below industry average At industry average Significantly above industry average
To what extent do you feel there is corporate/management resistance to the use of the following new media tools/technologies in your organization? Communitelligence Percentage Responding
To what extent do you feel there is corporate/management resistance to the use of the following new media tools/technologies in your organization? Percentage Responding Significant Resistance Communitelligence
To what extent do you feel there is corporate/management resistance to the use of the following new media tools/technologies in your organization? Percentage Responding No Resistance Communitelligence
How important are the following reasons in explaining the rate of adoption of new media and technologies by your organization, in general? Communitelligence Percentage Responding
How important are the following reasons in explaining the rate of adoption of new media and technologies by your organization, in general? 34% 31% 40% 45% 48% 53% Communitelligence Percentage Responding The Following as Important Reasons
How important are the following reasons in explaining the rate of adoption of new media and technologies by your organization, in general? 34% 13% 25% 17% 5% Communitelligence Percentage Responding The Following as Not Important
How important are the following reasons in explaining the rate of adoption of new media and technologies by your organization, in general? 31% 40% 45% 48% 53% Communitelligence Percentage as Important Reasons
How important are the following reasons in explaining the rate of adoption of new media and technologies by your organization, in general? 13% 25% 17% 5% Communitelligence Percentage Responding as Not Important
Thank-You Francis Pereira, Ph. D. Director, Industry Research pereira@marshall. usc. edu Institute for Communication Technology Management (CTM)