Social Media Report January 2018 Overview January vs

Social Media Report January 2018

Overview (January vs December)

Overview Contd.

Engagement report

Summary: Jan. vs Dec. vs Feb.

Audience Demographics These interests would, to a large extent, inform the type of content used for engagement.

Audience Growth (followers) Net Growth in January: 83 Net Growth in December: 1173 The large difference could be a result of paid ads

Audience Growth (Page Likes ) Net Growth in January: 81 Actual no of new likes is 233 Total no of unlikes: 134 Net Growth in December: 1165 The large difference could be a result of paid ads

Engagement (Jan. vs Dec. ) Reactions Comments

Shares Others (Link clicks, Image expansion) Sum Total of Engagement in January = 8090

Organic Reach (January vs December) Paid Reach Once again, the influence of ads can be seen

Sources of Page Traffic

Audience Demographics

Summary Engagement = 8090 Organic Reach = 53, 252 Total Reach = 116, 048 Impressions = 366, 524 Figures were computed from the raw Excel doc pulled from Facebook analytics

Strategies to grow our database/engagement • From the reports, each platform has its uniqueness. We need to tailor different engagements/product posts to suit each SM platform. a. FB- Post more pictures/ Less videos contents and more engaging posts that require responses. Run ads for visibility and website clicks. b. Instagram- Post more video content, more engagement posts , fashion/beauty/wine products. c. Twitter- Post video contents and make more use of gifs. Tailor engagement based on interest. Use influencers to drive major campaigns.