Social Media Report January 2018 Overview January vs

  • Slides: 17
Download presentation
Social Media Report January 2018

Social Media Report January 2018

Overview (January vs December)

Overview (January vs December)

Overview Contd.

Overview Contd.

Engagement report

Engagement report

Summary: Jan. vs Dec. vs Feb.

Summary: Jan. vs Dec. vs Feb.

Audience Demographics These interests would, to a large extent, inform the type of content

Audience Demographics These interests would, to a large extent, inform the type of content used for engagement.

Audience Growth (followers) Net Growth in January: 83 Net Growth in December: 1173 The

Audience Growth (followers) Net Growth in January: 83 Net Growth in December: 1173 The large difference could be a result of paid ads

Audience Growth (Page Likes ) Net Growth in January: 81 Actual no of new

Audience Growth (Page Likes ) Net Growth in January: 81 Actual no of new likes is 233 Total no of unlikes: 134 Net Growth in December: 1165 The large difference could be a result of paid ads

Engagement (Jan. vs Dec. ) Reactions Comments

Engagement (Jan. vs Dec. ) Reactions Comments

Shares Others (Link clicks, Image expansion) Sum Total of Engagement in January = 8090

Shares Others (Link clicks, Image expansion) Sum Total of Engagement in January = 8090

Organic Reach (January vs December) Paid Reach Once again, the influence of ads can

Organic Reach (January vs December) Paid Reach Once again, the influence of ads can be seen

Sources of Page Traffic

Sources of Page Traffic

Audience Demographics

Audience Demographics

Summary Engagement = 8090 Organic Reach = 53, 252 Total Reach = 116, 048

Summary Engagement = 8090 Organic Reach = 53, 252 Total Reach = 116, 048 Impressions = 366, 524 Figures were computed from the raw Excel doc pulled from Facebook analytics

Strategies to grow our database/engagement • From the reports, each platform has its uniqueness.

Strategies to grow our database/engagement • From the reports, each platform has its uniqueness. We need to tailor different engagements/product posts to suit each SM platform. a. FB- Post more pictures/ Less videos contents and more engaging posts that require responses. Run ads for visibility and website clicks. b. Instagram- Post more video content, more engagement posts , fashion/beauty/wine products. c. Twitter- Post video contents and make more use of gifs. Tailor engagement based on interest. Use influencers to drive major campaigns.

Social Media Influencer Social Media Influencer Social MediaSocial Media Influencer Social Media Influencer Social Media
social media advertising social media advertising social mediasocial media advertising social media advertising social media
Social Media HR Social Media HR Social MediaSocial Media HR Social Media HR Social Media
Social Media The Chaplain Social Media Social MediaSocial Media The Chaplain Social Media Social Media
USING SOCIAL MEDIA Social Media Social media isUSING SOCIAL MEDIA Social Media Social media is
Social Media Social Media The Tool Social MediaSocial Media Social Media The Tool Social Media
Overview Overview Overview Overview Overview Overview Overview RockOverview Overview Overview Overview Overview Overview Overview Rock
Mass Media Social Media How does social mediaMass Media Social Media How does social media
Social Media Monthly Report Page 1 Social MediaSocial Media Monthly Report Page 1 Social Media
SOCIAL MEDIA ETHICS WHAT IS SOCIAL MEDIA SocialSOCIAL MEDIA ETHICS WHAT IS SOCIAL MEDIA Social
Social Networks and Social Media 342021 Social MediaSocial Networks and Social Media 342021 Social Media
Social Media Networking Social Media Social networks areSocial Media Networking Social Media Social networks are
Social Media Marketing What is Social Media SocialSocial Media Marketing What is Social Media Social
SOCIAL MEDIA Using Social Media for Social GoodSOCIAL MEDIA Using Social Media for Social Good
Social Media New Marketing Tools Social Media SocialSocial Media New Marketing Tools Social Media Social
Social Media Pros of Social Media Most socialSocial Media Pros of Social Media Most social