Social Media Organising Techniques MUA Young Workers Conference

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Social Media Organising Techniques MUA Young Workers Conference Strachan Crang Thursday, 3 rd December

Social Media Organising Techniques MUA Young Workers Conference Strachan Crang Thursday, 3 rd December 09

Agenda • • Communication Facebook and our developments Screen shots of the Zeal 320

Agenda • • Communication Facebook and our developments Screen shots of the Zeal 320 pages Mechanics Analysis Other opportunities and future Summary

Union Communication • • Union meetings One to one communication Newsletters, flyers, magazines Education

Union Communication • • Union meetings One to one communication Newsletters, flyers, magazines Education and organising tool Appreciated by members Hated by the boss Vital during a dispute

Social Media • Disseminating information through social interaction • Information and knowledge that is

Social Media • Disseminating information through social interaction • Information and knowledge that is highly accessible • Challenges industrial media TV and newspapers for “hits” • Social networking, file sharing, blogs, • Content that you can add to - interaction

Social Networking • Started developing in 2002 in the US • Allows people to

Social Networking • Started developing in 2002 in the US • Allows people to communicate privately and publicly with each other • Broken down communication barriers • Many applications – Bebo, Facebook, My space • Face book users now over 300 million.

Facebook organising • Developed over 12 months during the Zeal dispute • Remote workforce

Facebook organising • Developed over 12 months during the Zeal dispute • Remote workforce = communication challenge • Allows members to have a meeting or forum at any time • Democratisies information and knowledge

Mechanics • Closed group • Controlled by admin users • Site is used to

Mechanics • Closed group • Controlled by admin users • Site is used to ask question about the application of their agreement • Coordinate action • Post union updates • Discussion/debate work issues

Mechanics • Wall used for general debate, broadcasting information • Links to other pages

Mechanics • Wall used for general debate, broadcasting information • Links to other pages including video, photos, events and discussion board • Moderation needed to answer questions, direct debate and ensure inappropriate material isn’t published • Members now self moderating

How we set it up • Started group through the group application • Gathered

How we set it up • Started group through the group application • Gathered the workers email address when scoping the site • Members were invited into group by admin • Started slowly introducing union material to them • Daily communication about the bargaining progress • When the action started it took off.

Discussion board • Post a papers/reports on a separate wall • Members can comment

Discussion board • Post a papers/reports on a separate wall • Members can comment on the paper like a debate • We post our email updates (newsletters) • Members post issues that they have so others can comment • Unlike the wall the discussion can be tracked

Analysis Pro’s • Highly accessible • Information sharing • Organising • Fight fires early

Analysis Pro’s • Highly accessible • Information sharing • Organising • Fight fires early • Link other relevant sites and information • Democratises info • Member involvement Con’s • Barrier to older members • Not 100% secure • Time consuming • It takes time to get running – 12 months • Not searchable

Other opportunities • • • You tube - trade union ed, media Skype -

Other opportunities • • • You tube - trade union ed, media Skype - Conferences, trade union ed Blogs - the new talkback radio Flicker - comments, media access Wikipedia - uploading union information

Future Developments - Wiki • Online encyclopaedia • Post information and then can be

Future Developments - Wiki • Online encyclopaedia • Post information and then can be amended • Post a clause and application of clause • If the application changes or enhances the post can be amended • Discussion board included on web page • Fully searchable

Summary • Can do this with any social interaction application • Highly accessible •

Summary • Can do this with any social interaction application • Highly accessible • Democratises information and knowledge • Organising tool • It doesn’t happen overnight be patient

ORGANISING Organising committees Forming an organising committee UnderrepresentedORGANISING Organising committees Forming an organising committee Underrepresented
CHAPTER 11 Management Activities 2 Organising ORGANISING OrganisingCHAPTER 11 Management Activities 2 Organising ORGANISING Organising
ORGANISING Subtitle Pratap Naik Classes Directing Introduction OrganisingORGANISING Subtitle Pratap Naik Classes Directing Introduction Organising
Organising for Success 1 Organising for Success OutlineOrganising for Success 1 Organising for Success Outline
Organising for Success Organising for Success Outline 1Organising for Success Organising for Success Outline 1
ORGANISING EFFECTIVE DEPARTMENTS Clyde Stewart Organising Effective DepartmentsORGANISING EFFECTIVE DEPARTMENTS Clyde Stewart Organising Effective Departments
ORGANISING STRATEGY What is organising Why organise StrategyORGANISING STRATEGY What is organising Why organise Strategy
ORGANISING Concept of Organising In the last chapterORGANISING Concept of Organising In the last chapter
ORGANISING ORGANISING n n TO DESIGN AND MAINTAINORGANISING ORGANISING n n TO DESIGN AND MAINTAIN
UNIT 5 ORGANISING DR RAMESH SHARMA Organising ProcessUNIT 5 ORGANISING DR RAMESH SHARMA Organising Process
Social Media Influencer Social Media Influencer Social MediaSocial Media Influencer Social Media Influencer Social Media
social media advertising social media advertising social mediasocial media advertising social media advertising social media
Social Media HR Social Media HR Social MediaSocial Media HR Social Media HR Social Media
Social Media The Chaplain Social Media Social MediaSocial Media The Chaplain Social Media Social Media
USING SOCIAL MEDIA Social Media Social media isUSING SOCIAL MEDIA Social Media Social media is
Social Media Social Media The Tool Social MediaSocial Media Social Media The Tool Social Media
Organising workers and Social Dialogue in commerce sectorOrganising workers and Social Dialogue in commerce sector
Social Dialogue and organising workers in Commerce SectorSocial Dialogue and organising workers in Commerce Sector
ATYPICAL WORKERS Overview Agency Workers Casual Workers FixedTermATYPICAL WORKERS Overview Agency Workers Casual Workers FixedTerm
SOCIAL WORKERS SITUATION IN TANZANIA WHERE SOCIAL WORKERSSOCIAL WORKERS SITUATION IN TANZANIA WHERE SOCIAL WORKERS