Social Media Monitoring Analysis Listen Analyze Act Its
- Slides: 10
Social Media Monitoring & Analysis Listen. Analyze. Act.
Its all about the conversation Complaining Crowning Talking Discovering Answering Recommending Defaming Consulting Nagging Sharing Contemplating Slandering Finding Responding Opinionating Slaughtering Conversing Supporting Attacking Gossiping Searching Helping Asking
Its all about the conversation Listening is the beginning of every conversation Insight is a direct result of listening & analysis
We monitor and analyze the conversation on the web Blogs Social Networks Forums Knowledge & Insight Conversation Talkbacks Editorial Content
Automotive Category > Dashboard +100% Madza 3 Ford Focus Sentiment Peugeot 308 Toyota Corolla 50% Hyundai i 30 -100% Volume
Automotive Category > Dashboard +100% Madza 3 Ford Focus Sentiment Peugeot 308 Toyota Corolla 50% Volume Hyundai i 30 -100% Web Sites Topics 40% Cars Forum Tapuz 16% 10% ynet 9% FXP Walla 7% Globes 6% Facebook 4% Audience 25% Driving Experience Reliability 19% 18% Gas Consumption General Look 11% Trunk Space 8% Other 19%19% Sentiment 47% Married w/children Career Builders Teens 34% 19% %
Automotive Category > Mazda 3 > Web Sites +100% FXP Cars Forum Walla Sentiment Tapuz ynet 50% Volume Globes Facebook -100% Web Sites Topics 40% Cars Forum Tapuz 16% 10% ynet 9% FXP Walla 7% Globes 6% Facebook 4% Audience 25% Driving Experience Reliability 19% 18% Gas Consumption General Look 11% Trunk Space 8% Other 19%19% Sentiment 47% Married w/children Career Builders Teens 34% 19% %
Automotive Category > Mazda 3 > Topics +100% General Look Reliability Sentiment Trunk Space 50% Driving Experience Volume Gas Consumption -100% Web Sites Topics 40% Cars Forum Tapuz 16% 10% ynet 9% FXP Walla 7% Globes 6% Facebook 4% Audience 25% Driving Experience Reliability 19% 18% Gas Consumption General Look 11% Trunk Space 8% Other 19%19% Sentiment 47% Married w/children Career Builders Teens 34% 19% %
Automotive Category > Mazda 3 > Audience +100% Teens Married w/children Sentiment Career Builders 50% Volume -100% Web Sites Topics 40% Cars Forum Tapuz 16% 10% ynet 9% FXP Walla 7% Globes 6% Facebook 4% Audience 25% Driving Experience Reliability 19% 18% Gas Consumption General Look 11% Trunk Space 8% Other 19%19% Sentiment 47% Married w/children Career Builders Teens 34% 19% %
Bottom Line: Insights driven from Listening Listen. Analyze. Act.