Social Media Marketing for Film Clubs and Societies

Introduction What: Social Media Marketing is an effective, free way to communicate with your members, and gain new members by advertising your group and your events online. Who: This form of marketing allows you to cultivate your outward-facing image and engage with your audience and your members. Why: Not only is it effective, but it provides quantifiable data that explains why your marketing techniques and outreach attempts are/are not working. Where & When: the versatility of these platforms means you can connect with your community constantly and easily via computer or mobile.

Mail Chimp Newsletter Designs While there are plenty of email providers online, Mail Chimp is one of the most effective for connecting with your community. Offers a platform to design newsletters and mail. Analytical Reports Find out who’s reading your emails/newsletters. Send Anytime, Anywhere You can schedule emails, newsletters and notifications, and even send them from Mail Chimp’s app. Subscriber information Get to know your subscribers better.

Twitter The World’s most popular microblogging platform. Though your posts may only be 140 characters, Twitter offers groups and organizations the most exposure. Following @Cornwall. Film, for example will subscribe you to all of our posts. Adding #Hastags to your posts not only allow them to be found by other users searching the #Hashtag, but also adds your voice to the global conversation on the #Hashtag topic.

Facebook is the epitome of social networking Groups Connect with your members in one location on the site, sharing information, articles and events. Events Creating events on Facebook allows you to publically set times and dates, observe attendance and ignite discussion. Advertising The site allows you to advertise your group, and your events and boost your outreach.

You. Tube & Instagram You. Tube is the web’s most popular video sharing social network. It’s the perfect platform via which to upload videos of your events, your adverts and from your members. These videos can then be shared via your other networks. Instagram is the photographic equivalent of Twitter. Optimized for use on mobile, take photos from all of your events and gain exposure by using the #Hastag function.

Others Google+ Though it’s not as popular as Facebook, presence on Google’s own social network, Google+ maximizes your group’s digital footprint and community outreach. Tumblr Linked. In Similar to instagram, this microblogging site allows you to share photos. Like a Facebook for professionals and business where they can connect and communicate. Film festivals and organizations can build partnerships on this platform. Pintrest This photo sharing social network allows you to present boards to your community with a collage of visual media that interests them.

Social Media Management In order to streamline outward-facing social networks, social media management should be employed. See all your social networks in one place. Cross-Media Posting: Post important articles and news across all of your social networks simultaneously. Schedule posts: Draft posts for the future. Auto-Scheduling: Designates post upload tine depending on when your social network receives highest volume of traffic. Hootsuite

Analytics Understanding the popularity and outreach of your social networks is vital. Use this data when composing your future posts. Facebook insights Displays data on post reach, ‘likes’ and viewer engagement. Break downs of post data are presented, providing detailed analysis of outreach and interaction. Third party analytical tools Third Party web analytical tools are available, such as Sumall that serve a similar function for other social networks

Social Media Marketing for Film Clubs and Societies @Cornwall. Film /Cornwall. Film. Festival Cornwall. Film info@cornwallfilmfestival. com www. cornwallfilmfestival. com