Social media Facebook What is it Facebook is

Social media: Facebook What is it? Facebook is a site where users can create an in-depth textual and visual profile of themselves to connect with others as friends Features Profile page including photo uploader Purpose To ‘meet’ others of like mind across the world to enable information sharing on life, hobbies, views. Also acts as an online enabler to your offline world where social lives are managed with your friends How organisations are using it • Pure advertising using Facebook ‘social ads’ (CPC style ads) • Creating brand profile pages driving a deeper relationship with their customers e. g. through privileged access to content and information for friends • Creating branded applications that improve the online lives of customers Invite and manage friends functionality E-mail, market place, online games Events, News feeds (news within the network) Groups, Pages (miniwebsites with members) Breakthrough moments A link up with CNN. com, enabling users watching the streamed video of Obama’s inauguration to discuss events live online. One million status updates before 1 pm on inauguration day, showing how mainstream and social media can work together Did you know? • Facebook is one of the fastest growing websites – one of the top sites for internet traffic • On average users spends over 25 minutes on the site © Oxford Strategic Marketing 0

Social media: Linked in What is it? A business network – once you have generate a profile (mini CV) you can ‘link in’ with others that you know/have worked with/want to be introduced to Purpose Create virtual networks of business professionals that have some common connection Features Profile and connections display (for you and your connections) E-mail Introductions service Groups How organisations are using it • Pure advertising using Facebook ‘social ads’ (CPC style ads) • Creating brand profile pages driving a deeper relationship with their customers e. g. through privileged access to content and information for friends • Creating branded applications that improve the online lives of customers Intelligent “people you might know” suggestions Search – name/company/country/ area etc Tweet type updates Breakthrough moments The creation of formal groups where you can communicate directly to the entire group: Universities to professional organisations to interest groups Did you know? • Barak Obama, Bill Gates and Matt Damon have profiles whilst Gordon Brown doesn’t • The linked. In population is now bigger than that of Sweden © Oxford Strategic Marketing 1

Social media: Ad Gabber What is it? A social networking site for individuals in the advertising, marketing and media Purpose To share and disseminate information and good practice and to act as a hub for discussions on relevant topics How organisations are using it • For sharing of problems and opinions and information gathering on approaches to marketing (especially creative) issues Features Social networking features like profiles, forums, groups Calendar of industry events Portfolio section provides a searchable database of creative portfolios from art directors, copywriters, illustrators, photographers and others Breakthrough moments Adgabber is a spin-off from Adrants, Steve Hall’s popular advertising and marketing blog. Hall was sued by Virgin last year for displaying a parody ad in the blog – much to benefit of his subscription base! Did you know? • The system is extremely flexible, so that the site can evolve as members identify new uses. Recently the site has added applications for adding stuff to facebook, and for importing from flickr 2 © Oxford Strategic Marketing

Social media: Blogger What is it? Features Free and easy to use Blog editing and publishing software Purpose Allows you to “Share your thoughts, photos and more with your friends and the world” Create or customise a blog Create your own website Add photos How organisations are using it Create communities • Business to business : As a tool to demonstrate thought leadership • As a tool to allow customers access to “insider” information Update followers when you post Breakthrough moments The Baghdad Blogger Salem Pax used Blogger to bring an Iraqis perspective on the war to the world. This turned public opinion from a view that Blogs were vain ramblings to powerful tools of mass communication Did you know? • Boing is a weblog of cultural curiosities and interesting technologies. It's the most popular blog in the world • It has been estimated that the number of blogs doubles every 5½ months © Oxford Strategic Marketing 3

Social media: Twitter What is it? Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? Purpose Enable geographically disconnected people to stay connected to the small events in life How organisations are using it • Helping connect customers with the company (i. e. Volvo chief exec twitters) • Providing product-related marketing that audiences can follow in real time (promoting offers, providing niche info, seeking or gathering feedback) Features Text in a 140 word piece on whatever you like, and it gets posted to the website under your handle. If you follow a ‘twitterer’, you can choose to have the feed direct to your mobile as texts Twitter and Users have created many Apps for searching, displaying, writing, analysing etc Breakthrough moments • Obama and Sarah Brown are high profile twitterers • Twitter as a force for good in the Italian earthquakes, Iranian elections, Californian wildfires, American Gas shortage • Personalities and stars using it as a way to bypass the media and control their communication with their fans Did you know? • Twitter is the fastest growing social networking site • You can track the buzz of a brand on Twitter http: //tweetbuzzer. com/ 4 © Oxford Strategic Marketing

Social media: Stumble. Upon What is it? Stumble. Upon uses +/- ratings to form collaborative opinions on website quality Features Ratings Purpose Stumble. Upon helps you discover and share great websites. As you click Stumble!, high-quality pages are delivered matched to your personal preferences. These pages have been explicitly recommended by your friends or one of 6 million+ other websurfers with interests similar to you. Rating these sites you like automatically shares them with like-minded people Groups/communities Blog Connect to friends How organisations are using it • Helping to drive traffic to their own expertise-based content driven sites Breakthrough moments • Stumbleupon was voted “Business. Week Best of the Web 2008: Best Social Network”, and has received numerous other accolades Did you know? • Stumbleupon is featured and promoted as a click through on many mainstream sites 5 © Oxford Strategic Marketing

Social media: Friend Feed What is it? Features Its an aggregator – an online sharing portal Direct messaging Purpose Friend. Feed enables you to discover and discuss the interesting stuff your friends find on the web in real time Discussions Groups (set up your own from friends/family/work) Excellent privacy options How organisations are using it • Consolidating their information that lives in disparate parts of the social network File sharing feature to share Mp 3 and Mpegs directly as part of discussions Breakthrough moments • Freindfeed redesign making integration of other feeds more straightforward Did you know? • Friendfeed is the most popular social aggregator • Friendfeed was set up by two Google employees © Oxford Strategic Marketing 6