Social Media Audit Blugold Marching Band Reanna Rasmussen

Social Media Audit: Blugold Marching Band Reanna Rasmussen University of Wisconsin- Eau Claire

Blugold Marching Band Summary • Platforms: • • • Youtube Instagram Facebook Snapchat Twitter • Best Platform: Videos • Facebook • Suggestions • Link social media to website • Create official You. Tube channel • Deactivate inactive accounts

About the Blugold Marching Band • 475 person • Modern Marching Style • 2000 • Dr. Randy Dickerson • Goal: • Recruitment • Unique Musical Experience

Blugold Marching Band Social Media • Official pages (active) • • Facebook: Blugold Marching Band Instagram: @Blugold. Marching. Band Twitter: @Blugold. Marching Snapchat: @BMarching. Band • Section Instagram Pages • Inactive pages

Comparing Social Media Metrics • Facebook • 4, 300 likes • 4, 400 follows • 11% Engagement (rough estimate) • Instagram: • 424 Followers • 25% Engagement (rough estimate) • Twitter: • 946 followers Instagram users more likely to show affection (Phua, J. , Jin, S. , & Kim, J. )

Facebook • Videos- Popular • Performance Updates • Fundraising Campaigns • Most Active & popular • Likes don’t mean everything according to Kietzmann, Hermkens, Mccarthy and Silvestre (2011) in Social media? Get serious! Understanding the functional building blocks of social media.

Twitter • Auto-tweets announcements from website • No original tweets • No benefit to following account or retweeting

Instagram • New account • There is one inactive account • Personal POV of BMB • Instagram is growing everyday according to Casaló, L. , Flavián, C. , & Ibáñez-Sánchez, S. (2017) • Visual Story Telling

Snapchat • Ran by managers • Videos live from performances • Best rich media (in tie with Instagram) • Will become the new normal (Sashittal, De. Mar and Jassawalla )

Reasons for Facebook Success • More adults are online (Pew Research) • Parents & friends • Easy to share content • More views • Driving people to website • Link friendly