SOCIAL MEDIA 2016 QUARTERLY REPORT April 1 2016

SOCIAL MEDIA 2016 QUARTERLY REPORT April 1, 2016 - June 30, 2016 Breadth… How many people are connecting with MCHD on our social media channels? Twitter: Our followers grew 12% to 756. On average, tweets reached 669 people per day totaling 60, 900 impressions You. Tube: Total number of minutes watched of MCHDPEP videos reached 12, 507 during this period Facebook: The number of Facebook page likes grew from 301 to 345 Direct Engagement… What content did people interact with on social media? Busy week here at the Health Department. TWO FREE EVENTS! Friday (5/20 - 10 am to 1: 30 pm) is the annual EMS Celebration - Salinas Soccer Fields - Fire trucks, Haz. Mat Vehicles………. (cont. ) 40 Likes/Shares/Comments reaching 557 people Yesterday in the face of tragedy one of our own displayed courage and compassion. Thank you Officer Cathy Stanley http: //www. mtyhd. org/index. php/coura ge-in-the-face-of-tragedy/ … Good message and a cute puppy! #smile #eatyourvegetables https: //twitter. com/Salud. Today/status/7479101 77605595136 … 43 Total engagements, 224 Impressions 46, 472 Impressions, 2 Likes, 1 Retweet, 1 Detail Expands Depth… Did people click through to our website? Top Sources of traffic to mtyhd. org STAY CONNECTED WITH US! FACEBOOK facebook. com/mtyhd From Social Media sites: From Mass Media sites: 80 494 from Facebook 72 from Twitter TWITTER YOUTUBE twitter. com/mchdpio youtube. com/mchdpep 41 80 from cdph. ca. gov 41 from thecalifornian. com

Loyalty… Which social networking sites sent the most repeat visitors to mtyhd. org? 144 30 FROM The Buzz… What are people saying about us on social media? @MCo. Sheriff April 6, 2016 @MCo. Sheriff We're hoping you can share what you learn with the #MCHD! @MCHDPIO @Wash. Cover. Stay @Monterey. Co. Pub. Health May 25, 2016 Teens - Great opportunity! @GHGHMonterey @YWCAMonterey @Sun. Street. Tweet @MCHDPIO @CSUMB @COPA_IAF June 24, 2016 Broad distribution of easy-tounderstand flyers with take-home contact phone number… on free bandaids @MCHDPIO Campaigns… How did our coordinated social media projects perform? Plugged In is a new communications strategy to help Monterey County Health Department react in real time to inject germane Health Department work (reports, testimonies, images, and other products) into public conversations about breaking news. We will have media liaisons in each Bureau to support this social media approach with the goal of more coordinated social media messaging from across the Health Department. Strategic Outcomes… How did our social media communication affect our organization? This quarter we posted information on a wide variety of topics, including STDs, mental health, Zika virus, immunizations and community clean up events This quarter we have focused on messages Monterey County residents can act on to improve not only their health but also the community's health QUESTIONS? COMMENTS? MORE INFORMATION? Contact Public Information Officer Karen Smith for more information klahnk@co. monterey. ca. us We better serve Monterey County residents and maintain our relevance, by providing them information on commonly used social media platforms Template design by Sarah Kaczmarek, GAO http: //sarahkaczmarek. com/portfolio/