Social Influence This influence can be seen in

Social Influence This influence can be seen in our conformity, our compliance, and our group behavior.

Write the following terms in your notes. Leave space to write definitions. 1. 2. 3. 4. 5. 6. Hedonic Motive Normative Influence Informational Influence Foot-in-the-Door-in-the-Face Deindividuated

The Story • Critical Thinking –Individual nd –Number 1 -7 (2 ) th 1 -4 (6 ) –Groups

Conformity and Obedience • Chameleon effect – Unconsciously mimicking others’ expressions, postures, & voice tones helps us feel what they are feeling. • Mood Linkage – We feel happier around happy people than depressed ones – Sharing up & down moods

Conformity • Adjusting one’s behavior or thinking to coincide with a group standard. How did you feel the first time someone asked you to smoke?

Asch’s Study

Conformity and Obedience Group Pressure and Conformity • Conditions That Strengthen Conformity – One is made to feel incompetent or insecure – Group has at least three people – Group is unanimous – One admires the group’s status – One has made no prior commitment – Others in group observe one’s behavior – One’s culture strongly encourages respect for social standards

Reasons for Conforming Normative Social Influence • Influence resulting from a person’s desire to gain approval or avoid disappointment Informational Social Influence • Influence resulting from one’s willingness to accept others’ opinions about reality

Obedience Milgram’s Experiments

Milgram’s Obedience Study

What did we learn from Asch & Milgram? • Ordinary people can do shocking things.

Group Influence on Behavior Lets look at how groups effect our behavior.

Social Facilitation • Improved performance of tasks in the presence of others. • Occurs with simple or well learned tasks. • Not with tasks that are difficult or not yet mastered.

Social Loafing • The tendency for people in a group to exert less effort when pooling efforts toward a common goal than if they were individually accountable.

Deindividuation • The loss of self-awareness and selfrestraint occurring in group situations that foster arousal and anonymity.

Group Polarization • The concept that a group’s attitude is one of extremes and rarely moderate. As a group, both the Black Panthers and the Ku Klux Klan are more extreme than the average individual in the group.

Group Polarization

Groupthink • The mode of thinking that occurs when the desire for harmony in a decision-making group overrides common sense. How could a hazing incident at a High School or College be an example of groupthink?

Cultural Influence Culture: the enduring behaviors, ideas, attitudes, values, and traditions shared by a group of people and transmitted from one generation to the next. – Culture within animals – Culture in humans