Social Cultural Environment Lecture 3 Social Environment Social

“Social & Cultural Environment” Lecture 3

Social Environment Ø Social environment of business means all factors which affects business socially. Every business works in a society , so societies ' different factors like family , educational institutions and religion affects business.

Social Environment Ø Social environment of business means all factors which affects business socially. Every business works in a society , so societies ' different factors like family , educational institutions and religion affects business. Ø It includes the culture that the individual was educated or lives in, and the people with whom they interact.

Social Environment Ø Social environment of business means all factors which affects business socially. Every business works in a society , so societies ' different factors like family , educational institutions and religion affects business. Ø It includes the culture that the individual was educated or lives in, and the people with whom they interact. Ø The cultural factors like buying and consumption habit of the people, customs and traditions, tastes and preferences, languages etc. are the factors that affect the strategy of the business.

Cultural Environment Ø The cultural environment mean a environment which affect the basic values, behaviours, and preferences of the society-all of which have an effect on consumer marketing decisions.

Cultural Environment Ø The cultural environment mean a environment which affect the basic values, behaviours, and preferences of the society-all of which have an effect on consumer marketing decisions. Socio-cultural environment Ø A set of beliefs, customs, practices and behaviour that exists within a population. ØInternational companies often include an examination of the sociocultural environment prior to entering their target markets.

Factors which effect social and cultural environment q Attitude of people. q Technological Factor. q Demographic Factor. q Income & Life Style. q Religion q Health & Safety Factor. q Social Responsibility. q Taste & Preference. q Education. q Family. q Natural Factor.

Main elements Of Societies and its effect on Business…. Family -: Ø Family is basic part of society from the birth of a person and upto death. Ø he lives in family so personal decision of buying and selling of goods are affects from family. Ø In the culture of a family , it may happen that parent does not allow to use any product , then sale of such product will decrease. Ø So businessman must analyze different families needs. Ø Many occasion of family like marriage of any family member , can increase the demand of goods.

Educational institutions -: Ø Educational institutions are also main part of societies. Ø They provide good knowledge, education, awareness, thinking, what should students buy or not to buy. Ø Suppose if a student is habitual to drink the tea and if his teacher advice him that this is harmful to his health after his guidance students can avoid to drink tea after this the sale of tea will decrease.

Educational institutions -: Ø Educational institutions are also main part of societies. Ø They provide good knowledge, education, awareness, thinking, what should students buy or not to buy. Ø Suppose if a student is habitual to drink the tea and if his teacher advice him that this is harmful to his health after his guidance students can avoid to drink tea after this the sale of tea will decrease. Religion -: ØReligion is also effects the business socially. Ø Religion means the system in which group of persons trust in God. ØDifferent religions have different principles , rules and regulations in which they sacrifice to use some products and to eat some food , ØIn Hindu religion, they never use leather products. They affects the sale of leather industries. ØSo, businessman must analyse the targeted audience and after listening their religious thoughts , he should produce the goods.

Social Culture Adopted by Indians q Language. q Dressing. q Taste & Preference (Eating Habit). q Life style.

A Company, Which Got Benefit Due to Social Environment Mc. Donalds Strategy of Mc. Donalds in India, which made them Benefit in Social Environment of India…………… q Mc. Donalds Made segment according to Demographic Factor in the Society of India. q Mc. Donalds Made their food according to Religion in India. q Mc. Donalds Educate the customer towards their food rather than India’s Traditional Food.

Continue…. q So that India’s People Taste & Preference Changed, Which is Beneficial to Mc. Donalds. q q Mc. Donald's Made Positioning of their food that our food are Healthy food, And We Believe in Total Quality Management. q Due to this Positioning India’s Society Prefer Mc. Donalds, Which is the Benefit of Mc. Donalds.

Continue…. q Mc. Donalds always Believe in Standard & Glamour, So that They Can Fulfill the psychogenic Need of Society. q Mc. Donalds Foods are Known as Affordable & Convenience Food in the Society, Which Gives direct Benefit to Mc. Donalds. q Mc. Donalds use Eco-Friendly Culture & Environment in their Restaurant, Which Gives them Benefit in the Social Environment of India.

Continue…. q Mc. Donalds uses the New Technology to made their food and for Cleaning. Due to which Social Environment affected, which gives them Benefit. q Mc. Donald always Influence whole Family to have food in their Restaurant. q Due to all these Mc. Donalds is one of the most Demanded Restaurant in the Society.