Social Community Matrix What is a Social Community

Social Community Matrix What is a Social Community Matrix? • The high-level framework helps you construct the most effective community for the problem you are trying to solve. • It is effective for finding the best solution, whether you are setting up an internal community (only employees) or an external community that relies on outside participation. • The matrix enables you to find the right members with the most-informed opinions to increase the quality of the input and decrease the noise. Which Business Problems Does the Tool Solve? • Keeps you ahead of the competition and ensures your teams are working efficiently. • Using social technology enables virtual communities to communicate and collaborate for the benefit of the organization. • Ensures that you are capturing the best ideas, collaborating effectively, and driving better decisions faster. Benefits: • Allows you to quickly define the right type of community to create based on the problem • Accelerates product development by increasing focus on the most important issues • Provides an effective tool for globally dispersed organizations to gather the collective intelligence from their teams How to Apply the Tool: • Select a community based on the degrees of the breadth of the community and the focus of the community – problem-focused (broadly specified) or solution-focused (narrowly specified). • Define the desired outcome of your community (problem-focused vs. solution-based). • Determine the scope of participation (internal vs. external, narrow vs. broad). • Identify the type of community you should create to optimize your results.

Social Community Matrix How to Apply the Tool: • Select a community based on the degrees of the breadth of the community and the focus of the community – problem-focused (broadly specified) or solution-focused (narrowly specified). • Define the desired outcome of your community (problem-focused vs. solution-based). • Determine the scope of participation (internal vs. external, narrow vs. broad). • Identify the type of community you should create to optimize your results.