Social and Digital Media Tools for Successful Library

Social and Digital Media Tools for Successful Library Patron Engagement

Presenter • Hon. Julio Tavarez, MPA – Principal, 3 C Media, LLC – Councilman, City of Paterson NJ • julio@3 cmediallc. com • 862. 262. 8621

Please make sure your mobile device is ON!

Outline 1. 2. 3. 4. 5. 6. Web Development I have a Facebook account! Email Marketing SMS – Short Message Service Listening to the Web After the smoke clears

Web Design & Development

Web Development Tools Content Management Systems - CMS

I have a Facebook Account!!

More Complex than just Facebook http: //www. netsoltech. com/blog/wp-content/uploads/2010/09/social-media-landscape. png

Have You Checked Out my WEB LOG? http: //en. wikipedia. org/wiki/List_of_blogs http: //en. wikipedia. org/wiki/Blog

Forums The original social networks An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. [1] They differ from chat rooms in that messages are at least temporarily archived. http: //en. wikipedia. org/wiki/Internet_forum

Be a Social Butterfly! Social Networking http: //en. wikipedia. org/wiki/List_of_social_networking_websites

A Little More About Facebook • Several ways to share: – Profiles – Pages – Groups – Location – Events – Photos – Video – Email?

Share Links to Cool Info! Social Bookmarking http: //en. wikipedia. org/wiki/List_of_social_bookmarking_websites

Get Creative! Social Video Sharing http: //en. wikipedia. org/wiki/List_of_video_hosting_services

How r u doing 2 day? Microblogging http: //en. wikipedia. org/wiki/Microblogging

I am at the New Jersey Library Trustee Institute! Geo. Social Networking http: //en. wikipedia. org/wiki/Geosocial_networking

Lets Meet up at the New Jersey Library Trustee Institute! Face to Face Networking The NEW-old-school social network!

You Have Got Mail! Email Marketing • is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. http: //en. wikipedia. org/wiki/Email_marketing

Email Marketing is NOT… The CAN-SPAM Act http: //business. ftc. gov/documents/bus 61 -can-spam-act-compliance-guide-business

Email Marketing is… • Delivering professional email communications… • …to an interested audience… • …containing information they find valuable.

Text Messages (SMS) • Text messaging is one of the simplest ways to reach a constituent. • It has several advantages such as: – Supported by all mobile phones – Cost Effective – Schedule your messages to go out immediately or in the future – Send Messages to Groups or individually selected contacts

Text TAVAREZ to 313131

If a tree falls and nobody is there to hear it, does it make it a sound?

Listen to the Web when you are not there! Analytics

Analytics continued… Word. Press Stats

What is YOUR Klout Score? Will begin including Linked. In Data as well

Facebook Page Analytics

Why is Data Tracking Important?

The Red Shirt Phenomenon http: //www. sitelogicmarketing. com/blog/02 -analytics-according-to-captain-kirk

Analytics According to Captain Kirk http: //www. sitelogicmarketing. com/blog/02 -analytics-according-to-captain-kirk

Crew of 450 54 total deaths = 13. 7 % mortality rate http: //www. sitelogicmarketing. com/blog/02 -analytics-according-to-captain-kirk

11% - Yellow shirt 9% - Blue shirt 79% - Red shirt http: //www. sitelogicmarketing. com/blog/02 -analytics-according-to-captain-kirk

57. 5% http: //www. sitelogicmarketing. com/blog/02 -analytics-according-to-captain-kirk

42. 5% http: //www. sitelogicmarketing. com/blog/02 -analytics-according-to-captain-kirk

Interesting Fact: when Captain Kirk not only meets the local alien women, but also starts a fight among alien locals. The combination of these events has led to the elimination of 4 crewmembers (3 red-shirts).

57% Beaming Down 42% On-Board Mayhem http: //www. sitelogicmarketing. com/blog/02 -analytics-according-to-captain-kirk

http: //www. sitelogicmarketing. com/blog/02 -analytics-according-to-captain-kirk

The Knowing/Doing Gap This condition appears when you know what needs to be done, you have what it takes to get it done, but for some reason this hasn't translated into the right sort of action. http: //www. jiscinfonet. ac. uk/infokits/change-management/knowing-doing-gap

Once you have engaged your patrons…

Lets not Forget Donations…

THANK YOU!