SNS Marketing By Chloe Jefferson TCOM 2640 What

SNS Marketing By Chloe Jefferson TCOM 2640

What is SNS Marketing? Social networking site marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.

What is a Social Networking Site? A social networking website is an online platform that allows users to create a public profile and interact with other users on the website. Social networking websites usually have a new user input a list of people with whom they share a connection and then allow the people on the list to confirm or deny the connection. After connections are established, the new user can search the networks of his connections to make more connections. A social networking site may also be known as a social website or a social networking website.

Types of Social Media Professional Vs. General Social media Ex. Of professional media: Linkedin, Research Gate Ex. Of general social media: Twitter, Facebook, Tumblr

Characteristics of Social Media Social Networks Manintenance Expandability Sharing Identifiability

Social Network Maintenance Maintaining updates so followers know what your company is up to. Also allows companies to introduce new and market existing products.

Expandability Features available through social networking site and how to make use of them towards your product. Ex. Facebook- share or tag ability

Sharing Quick and easy way to get information regarding your product to consumers. Friends on social media may share the same interests. Automatically creates a niche audience marketing technique.

Identifiability Required to provide authentic information to identify individuals. Cannot hide yourself. Helps companies quickly identify who they want to market to

Social Media Management Social media is a user-generated medium. Online medium- only people with internet access can visit sites Prosumption behavior- combining production and consumption based on content and production resources. College students depend on social media as an information source

Revenue Sources of Social Media Facebook – ADVERTISING, syndication of Facebook user update to search engines and public profiles. Twitter – ADVERTISING: PROMOTED TWEETS, PROMOTED TRENDS, PROMOTED ACCOUNTS and syndication to search engines. Linkedin – ADVERTISING, paid subscription and hiring solutions.

Social Media as EWOM – electronic word of mouth Any info exchanged among potential, actual or former customers about a product or company available to a multitude of people and institutions via internet.

Neutrogena Facebook Marketing Ad https: //www. youtube. com/watch? v=f. N-r 2 b 66 IGE

Works Cited http: //www. techopedia. com/definition/4956/social-networking-site-sns http: //www. forbes. com/sites/jaysondemers/2013/09/24/the-top-7 -socialmedia-marketing-trends-that-will-dominate-2014/ http: //en. wikipedia. org/wiki/Social_networking_service http: //en. wikipedia. org/wiki/Social_media_marketing https: //www. youtube. com/watch? v=f. N-r 2 b 66 IGE