SNAP Resources Resources Resources Participant Survey currently offering

SNAP

Resources

Resources

Resources

Participant Survey currently offering SNAP ? planning to offer SNAP ? CSA with SNAP access ?

Should your market offer SNAP?

Should your market offer SNAP? ü access to local food ü increased sales ü community service ü other

Can your market offer SNAP?

Can your market offer SNAP? Yes. Many markets have successfully implemented SNAP programs in recent years (and can provide useful advice to others).

Resources start-up assistance e. g. Market. Link program sponsorships e. g. local bank, merchants cost coverage e. g. vendor or customer fees

Options for SNAP access A. centralized market program or B. individual vendor processing

Centralized market program market-wide SNAP acceptance requires coordination one FNS number, bank account, and merchant services account

Centralized market program Asheville City Market (handout) centralized token program redemption payment every 2 wks costs covered by vendor fees

Individual vendor processing market role limited to promotion vendor count = SNAP access multiple FNS numbers, bank accounts, merchant services accounts, etc. w/associated costs

What is Market. Link? “Market. Link consists of: a smartphone, a card reader, and a receipt printer that allows farmers and markets to process all electronic payments – SNAP, credit and debit – through one application installed on the phone. ” Maryland Farmers Market Association, Katy Heinly, blog post - 7/22/14

Start-up basics ü ü ü FNS number – SSN required processing hardware tokens (if centralized market program) merchant services bank account five-year draft budget (next slide)

Successful SNAP program ü sustainable (covering costs) ü SNAP friendly market all vendors participate clear information & support focused engagement ü partnerships, outreach, promotion

Focused engagement ü consistent & friendly staff/vendors ü low-cost seasonal recipes ü vendor sampling of SNAP foods ü pre-packaged & priced at even $ ü incentives and rewards

Partnerships, Outreach, and Promotions

Partnerships, Outreach, and Promotions partnerships (pg. 11 from back) DSS (pg. 6), churches, non-profits outreach (w/partners) cooking demos, info booths promotions (at market) coupons, rewards, how-to’s

More topics to talk about? ü mysteries of merchant services ü ü ü

Comments, questions, concerns