SME ONE PLAN By Call Plan SME Segment
SME ONE PLAN By : Call Plan, SME Segment, Voice Services, Retail Product. Big on value, low on cost 1
Table of Contents • Objective and Target Market • Target Customers and Package Offerings • Offerings Details • Charges Details • SME ONE Plan Business Rules • SME ONE PLAN Portal • Communication Plan • T&C • Roadmap 2
Objective and target market Objective Target market • To formulate an offensive strategy to mitigate decline in voice and attract new broadband subscription though dual offering and ATL • Existing and new Business Broadband subscribers • Segment : S 10, S 20, S 30, S 40 and A 10 3
Target Customer and Package Offering Existing broadband customers Customer with 1 DEL line Voice RM 68 Customer with 1 st line with > 1 DEL lines broadband Voice RM 68 New broadband Voice RM 68 Subsequent line without broadband 1 st line with broadband Subsequent line without broadband Voice RM 78 Voice RM 68 Voice RM 78 4
What are the offerings? Qualifier : Customer subscribing to any Biz BB package Enjoys special voice offer at RM 68 Features: • FREE Rental • FREE Dect Phone • FREE Info. Blast 100 SMS (per number) • Local call at 4 sen • Preferred numbers for 5 numbers : • - Fixed to TM Fixed – 4 sen/min • - Fixed to Fixed OLNOs – 12 sen/min • - Fixed to Mobile – 12 sen/min Usage of Local Call, Fixed & Mobile STD minutes free up to RM 68 • Fixed to TM Fixed at 8 sen/min • Fixed to OLNOs fixed at normal rates • Fixed to Mobile STD at 20 sen/min 5
What are the offerings? Subsequent Line Enjoys special voice offer at RM 78 Features: • FREE Rental • FREE Dect Phone • FREE Info. Blast 100 SMS (per number) • Local call at 4 sen • Preferred numbers for 5 numbers : • Fixed to TM Fixed – 4 sen/min • Fixed to Fixed OLNOs – 12 sen/min • Fixed to Mobile – 12 sen/min Usage of Local Call, Fixed & Mobile STD minutes free up to RM 78 • Fixed to TM Fixed at 8 sen/min • Fixed to OLNOs fixed at normal rates • Fixed to Mobile STD at 20 sen/min 6
DECT Phone FREE DECT Phone Panasonic : Model KX-TG 7200 ML Features: • Caller ID with 50 - name & number call log • Hands-free speakerphone on handset • Large, easy-to-read LCD on handset • Conference Call up to 3 - way • 50 -name & number phonebook • Multiple handsets up to 6 7
Charges Details RM 68 1 A 1 st step – system will rate each call details record (CDR) as per rates in the graph : RM 0 Local: 4 sen Note : Charge from minute one B B B F-F: 8 sen F-OLNOs F-M: 20 sen : normal rates Other numbers C F-F: 4 sen C C F-OLNOs F-M: 12 sen Preferred 5 numbers 2 2 nd step – system will calculate : Formula : a) Charge Package fee RM 68 b) Total usage for the current month c) Total usage for the month minus with value RM 68, and with rules : 1. A = total of local call for the month 2. B+C = std (non CUG + CUG) remaining balance (CDR first in) 3. Total A + B + C = RM 68 Note : 1. To round-up duration of each national CDR to the nearest minute. 2. CDR rating/block for STD fixed : 10 second/block and mobile : 20 second/block The same rates will be charged if customer uses beyond RM 78. 8
SME ONE PLAN Business Rules • Qualifier • Existing & new Broadband subscribers • Segment • • Eligible services • DEL, KTS, CTX, PABX • Application and Registration • TM Point, TMCC, Silver Partner, TM Sales – • Call Plan compatibility • Only with IDD Destina • Subscription Period • 24 Months • Penalty • RM 200 • Preferred Numbers • 4 sen from TM fixed line to TM fixed line S 10, S 20, S 30, S 40. A 10 via SME One Portal • 12 sen from TM fixed line to other fixed lines & mobile lines • Modification – RM 1 • Dect phone • Panasonic model KX-TG 7200 ML (Collect from any TM Point (while stock last until promo ends) 9
Value to Customers • Value of calls maximum to RM 68/RM 78 every month. • Save more on call to preferred numbers and expand business networking. • Fixed line mobility and voice conference with DECT phone • Send bulk sms to their business customers or business contacts at one time. 10
Communication Plan: A & P – Media Touch Points ATL BTL 1. TV 1. Leaflets 2. Press 2. Sales bunting 3. Business magazine 3. Email blast 4. Online banners 4. Info. Blast 5. Outdoor 5. Table top Big Bang Launching 11
Communication Plan: Channel Direct Sales 1. AE’s 2. TMCC (In bound & Out Bound) 3. TM Point Open Counter 4. Seminar BIZ Net, Indirect Sales 1. Proxy Placement@ Online Prominent Forum 2. Current Silver Partners 3. Associations 5. SME Corners 12
SME ONE PLAN Portal • Customers log in for preferred numbers modification : [ http: //www. tmsme. biz ] • Staffs and partners log in for registration and verification : [ http: //www. tmsmeone. com. my ] 13
Communication Plan Bunting ` Table Top 14
Communication Plan Brochure 15
Communication Plan Form 16
Terms & Condition 1. 2. SME ONE Plan (the “SME One Plan”) is a promotion plan offered by Telekom Malaysia Berhad (“TM”) for any eligible SME customer of TM Business Broadband (the “Customer”). These terms and conditions (the “T&C”) of the SME ONE Plan are in addition to the terms and conditions for the services of TM Businessline and TM Business Broadband (the “TM Business Broadband”). 1. This SME ONE Plan will commence from July 2009 until December 2009 or other date to be notified by TM from time to time. 3. This SME ONE Plan is applicable for TM Businessline Service Number (the “TM Businessline Service Number”) as stated in the SME ONE Plan Application Form. One (1) selected TM Businessline Service Number will be eligible for five (5) favourite call numbers (“ 5 Favourite Numbers). 4. The minimum subscription period is twenty four (24) months commencing from the activation date of the SME ONE Plan (the “Minimum Subscription Period”). 5. Each Customer is eligible for one (1) unit of Cordless Telephone Set (the “Cordless Telephone Set”) for each successful subscription of the SME ONE Plan before promotion end from any nearest TMpoint subject to the availability (while stock last). 6. Notwithstanding the above, TM reserves the right to reject the application or require the Customer to furnish further details or documents as TM deems fit and necessary without assigning any reason whatsoever. 17
Terms & Condition 7. For any termination of the SME ONE Plan within the minimum subscription period stated in Clause 4 above, the Customer shall be required to pay an administration fee of Ringgit Malaysia Two Hundred (RM 200. 00) only to TM. 8. In the event that the TM Business Broadband is being terminated by either TM or the Customer, the SME ONE Plan will be terminated immediately and will be reflected in the TM’s bill. 9. The Customer hereby acknowledges that TM shall have the right to share the Customer's data with TM's related companies for the purpose of marketing activities in respect of products and services of TM and/or its related companies from time to time as TM deems fit Provided Always That, TM and its related companies that received such data shall observe the applicable confidentiality obligation as imposed under the terms and conditions for the subscription to TM Businessline and TM Business Broadband shall abide by the same strictly. 10. TM reserves the right to change, amend, delete or add to these T&C from time to time and/or amend and withdraw the Cordless Telephone Set without prior notice at any time and the Customer shall be bound by such changes. 11. TM shall not be liable for any claims by the Customer or third party claims for losses of any nature whatsoever or howsoever, including but not limited to, loss of profit, punitive, indirect, special, incidential or consequential damages or for other damages and any related claims of any nature, including direct, indirect, third party, consequential or other damages in relation to the SME ONE Plan. 12. Should there be any discrepancies between the Bahasa Malaysia version and the English version of the T&C, the English version shall prevail 18
Roadmap for SME ONE Plan Add on RMXX Add On RMXX RM 68/78 • Flat Fee Concept • Free Dect Phone • CUG – 5 numbers (mobile at 12 sen/min) • Mobile Rate at 20 sen • No Rental • Mobile rate at 15 sen • CUG for additional 5 number (Mobile Rate at 12 sen) • Mobile Client • Enjoy Cheap IDD rate China X India X Indonesia X Thailand X Offer valid for any Business BB customers July 09 Basic Package Sep 09 Value Package Nov 09 Increase IDD Usage 19
Target Launch 10 th July 2009 20
Thank You 21
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