SLT CENTER d o o What is SLT

SLT CENTER d. o. o.

What is SLT CENTER? • It is one of the leading wholesale traders in Slovenia with 20 -years of tradition. The company buys, distributes, markets, represents and has service for several international wellknown brands regionally. • We have no retail shops of our own. • The company is a trustee at distinguished brands of technical products, toys, textile products, tobacco products, fast-moving consumer and prestigious goods. • Provider of specialized logistic services. SLT CENTER d. o. o. 2

What is our mission? • Efficient transition of well-known brands from producer to retailers of south-eastern Europe markets under competitive conditions. • Delivering goods, endorsing the quality selected goods. • Providing top-quality service (after sales). SLT CENTER d. o. o. 3

What is the main goal? • As one of the leading distributor of distinguished brands, we will expand our wholesale product portfolio and optional entering foreign markets (former Yugoslavia). • We will gradually expand into a leading supplier of specilized services in Slovenia. SLT CENTER d. o. o. 4

Strategic objectives • 10% growth of our sales revenue by 2015, • To observe, consider and enhance all parties satisfactions, • Consistently improving employee commitment and satisfaction while developing a performance management system, • Improve the company’s image in order to be considered among one of the 10 best companies in Slovenia in this segment. SLT CENTER d. o. o. 5

Why choose this company? Because: • we understand regional markets and cover them with a broad range of brands, • we have professional expertise and offer reliability, • our information technology and our support and after-sale services are well developed, • we buld good relationships with retailers, • we offer our clients holistic and tailor-made logistic services. SLT CENTER d. o. o. 6

SLT CENTER d. o. o. Organization SLT CENTER d. o. o. Wholesale And Service Technical items SLT CENTER d. o. o. Direct Marketing Textiles Toys Office Supplies 7

Wholesale – product groups – revenue share (2015) • • • lighters and tobacco accessories 23% toys 10% technical consumer goods 39% textiles 20% office supplies 8% SLT CENTER d. o. o. 8

Wholesale – portfolio in year 2016 • Lighters and accessories (Zippo, Denicotea, Unilight, Flameclub) • Toys (Jiri Models, Wader, Grafika- Grafoprint) • Technical consumer goods (Leatherman, Maglite, Wenger, Gerber, Nite Ize, Edco, Inspirion, Victorinox, Ausonia, Isosteel) • Textiles (Carlo Guidetti, Wenger, Inspirion, Impliva, Adler, Mano, Funbag, Jaguar, Bugatti) • Office supplies (Jiri Models, Grafika- Grafoprint, Inspirion) SLT CENTER d. o. o. 9

SLT CENTER Wholesale Service Range • Knowledge of the market. • Knowledge of selling technical consumer goods brands products. • Ability to cover assigned territory. • Access to a sales organization. • Administrative support. • Sales records. • Forcasts of purchases. • A marketing plan. • Competitive information. • Price calculation. • Market research. • Advertising and sales promotion support. • Translations. • Solving claims / technical service. SLT CENTER d. o. o. 10

SLT CENTER’s competitive advantage • SLT CENTER is one of the leading distributors and strongest player on Slovenian consumer goods market. It has strong background in people with complex business and market knowledge. • Organization: fully dedicated staff (Product manager and back-office) therefore knowledge of existent mode of operation and specific brand owner’s needs. • Sales: dedicated sales force with a considerable experience. • Trade: excellent negotiating position of SLT CENTER, thanks to the long-time effective collaboration and considerable critical mass. SLT CENTER d. o. o. 11

CONCLUSION SLT CENTER d. o. o. 12

• SLT CENTER is one of the leading distributors of global products in the Slovenian market. • Develop and implement strong brand management capabilities, especially to service both the large Key accounts, along with smaller localized point of sale. • Develop brand strategies and plans that meet brand objectives and channel needs in accordance with principal’s marketing plan. • Grow market share through superior branding and implementation of new products, strengthen brand performance, category understanding. • SLT CENTER ensures that true partnership with principals are maintained, with the focus being on long-term profitability for both sides. SLT CENTER d. o. o. 13

SLOVENIA SLT CENTER d. o. o. 14

Slovenia – country data • • • Population: 2. 064. 632 (oktober 2015) GDP per capita: 18. 065 € (2015) Currency: EURO € Inflation: -0, 7% (2015) Unemployment (ILO) 13% (2015) Economical situation: Stable growth (2015) Source: Statistical office of the Republic of Slovenia SLT CENTER d. o. o. 15

Year 2015 – Short overview Biggest customers: • Mercator • Spar • Engrotuš • Tobačna Grosist • Petrol • Merkur • Police & Army SLT CENTER d. o. o. 16

Business Plan 2016 SWOT Analysis of position on Slovene market STREGHTS WEAKNESSES • • • Many licensed brands • Big investments in small market • Low market awareness for some new brands Tradition Quality Brand loyalty Wide assortment OPPURTUNITIES THREATS • Searching new brands • Focusing on bestselling items • Wide and strong promotional activities • Reaction of competition on new comer • Open European market – decreased power of local distributors • Market globalization SLT CENTER d. o. o. 17

Business Plan 2016 Strategy for 2016: • Expanding the sales network (southern markets) – new trade chains and channels • Intense sales and marketing support • Focusing on the best selling items and positioning • Strong advertising activities • Enter in all major chains SLT CENTER d. o. o. 18

Business Plan 2016 Anticipate A & P spending in 2016 SLT CENTER d. o. o. 19