Slide 1 Northstar Nerd Google Metadata Test Blog

Slide #1 Northstar Nerd Google Metadata Test Blog Post (active link) This tutorial will self-run, but at your preferred rate • When each slide loads … • You will see the respective content and its Google index • When desired click <Once> to start the animations • Each animation runs with a one second delay • When the animations are finished, the tutorial pauses • When you desire, click to advance to the next slide • The process then repeats • When ready, click once to advance to the next slide

Slide #2 The Experiment • Four common format files were placed upon the web (html, pdf, ppt and xls) • The goal was to see how they were indexed by Google • This tutorial examines each file’s format / content and its Google index.

Slide #3 PPT Title Slide The first item Google picks up is the “Presentation Title”

Slide #4 PPT Slide 2 Google next picks “Slide Titles” followed by “Text”

Slide #5 PPT Properties Google is NOT picking anything up from the “Properties”

Slide #6 XLS Spreadsheet The description comes from the “Sheet Name” and “Cell Contents” Google first picks up the “Sheet Name” for the “Title”

Slide #7 XLS Properties Google is NOT picking anything up from the “Properties”

Slide #8 HTML Page With HTML … Google uses the “Page Title” for their index

Slide #9 HTML Source With HTML … in describing your site … Google often uses the <Title> and <Description> metatags. (we are looking at the source code for this web page)

Slide #10 PDF Properties Used by Google! Not used by Google! Our final example examines adobe pdf documents • Google ignores the document properties • Instead Google creates an index using actual content

Slide #11 Northstar Nerd Google Metadata Test (this tutorial is over …no animations are present on this slide) Thank You ! Blog Post (active link to examples)