Skyjacker for Integrated Advertising Promotion Marketing Communications 7

Skyjacker for Integrated Advertising, Promotion & Marketing Communications 7 e Clow & Baack Clow. Baack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc. 1

Skyjacker • Established in 1974 • Family business • Manufacturer of suspension lift kits and shocks • 4 WD trucks, SUV’s and Jeeps. • Sell & distribute products internationally Clow. Baack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc. 2

Lift Kits - Leveling Kits - Strut Kits Clow. Baack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc. 3

Skyjacker extensive line of products for • Chevy / GMC • Dodge • Ford • Honda • International • Isuzu • Jeep • Mazda • Nissan • Toyota Year models range from 1955 -Present Clow. Baack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc. 4

In-House Marketing Department �Full service agency �Marketing research �Large format printing Lee Mc. Guire, Director of Marketing & Operations �Vinyl graphics �All advertisements leave print ready Skyjacker marketing team hard at work Clow. Baack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc. 5

Integrated Marketing �Channel members � Advertising � Point-of-purchase displays � Trade promotions �Consumers � Advertising � Consumer promotions �Event marketing Clow. Baack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc. 6

Trade Print Advertising in: Accessories Today DCI Specialty Automotive PWA Off-Road Industry Pro-Pickup Magazine Clow. Baack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc. 7

Skyjacker support for Dealers Warehouse Distributors Skyjacker provides Point-of-Purchase Items for dealers Reach traditional and non-traditional 4 WD Jobbers Clow. Baack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc. 8

Trade Point-of-Purchase Displays Counter/Wall Catalog Display Holder Consumer Catalogs Authorized Dealer Decals Indoor & Outdoor Banners Clow. Baack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc. 9

Trade and Consumer Shows MPMC Media Trade Conference Easter Safari 4 Wheel Jamboree Nationals PA Jeep Show Carlisle Truck Nationals Off Road Expo SEMA Clow. Baack – Integrated Campaigns in Action Los Angeles, CA Moab, UT Bloomsburg, PA York, PA Carlisle, PA Pomona, CA Las Vegas, NV January 19 -21 March 29 -April 2 July 9 -11 July 17 -18 August 6 -8 October 8 -10 November 2 -5 Copyright © 2016 Pearson Education, Inc. 10

SEMA Trade Show � Largest Automotive After-Market Trade Show � Las Vegas Convention Center � 30 x 50 display, 2 -story booth with display vehicles Click on photo to see a video about the SEMA trade show and what Skyjacker sells. Clow. Baack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc. 11

Consumer Target Market �Mostly males ages 18 -34 �Hunters �Commercial/Industrial trucks �Off-Road enthusiasts �Active/Extreme sports Clow. Baack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc. 12

Consumer Advertising Celebrity Spokesperson Willie Robertson Duck Dynasty Clow. Baack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc. 13

Consumer Website Advertising on: Offroad. com 4 x 44 u. com Truckmoxie. com Truckworld. com Catalograck. com Skyjacker. com Clow. Baack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc. 14

Consumer Television Advertising Billy the Exterminator Advertising on: Speed Channel Spike Trucks TV Spike Xtreme 4 x 4 Outdoor Channel – Buck Commander ESPN 2 – Stacy David’s Gearz CORR Racing – Commercials – NBC A&E – Billy the Exterminator Clow. Baack – Integrated Campaigns in Action Buck Commander Copyright © 2016 Pearson Education, Inc. 15

Consumer TV Advertising TV Ads Clow. Baack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc. 16

Consumer Print Advertising in: Four Wheeler JP 4 Wheel & Off Road 4 WD Sport Utility Sportsman's Gear Off Road Adventures Dusty Times Dirt Sports Trucks 4 x 4 Builder Clow. Baack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc. 17

Trade Shows John Godwin of Duck Dynasty talks about Skyjacker. Clow. Baack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc. 18

Consumer Promotions Cash Back Rebate on Shock and Leveling Kits Clow. Baack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc. 19

Event Advertising/Promotions Off-Road Driver Sponsorships Carl Renezeder - CORR Pro-4, Pro-2 Ross Hoek - CORR Pro-4, Pro-2 Scott Taylor – CORR Pro-2 Watch video Clow. Baack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc. 20

Event Advertising/Promotions Jeep Safari Moab, Utah Clow. Baack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc. 21

Marketing Results �In one year sales increased 14% �Continue to gain market share through effective sales �Skyjacker has opened a new market in Dubai, which was previously untapped �Won SEMA Global Media Award Skyjacker Clow. Baack – Integrated Campaigns in Action Copyright © 2016 Pearson Education, Inc. 22