Skippy Peanut Butter in Australia Ben Haines Lauren

Skippy Peanut Butter in Australia Ben Haines Lauren Helton Deangelo Griggs Jordan Weidner

Australia n n Total Population – 19, 913, 144 20. 1% is 0 – 14 years of age 67. 2% is 15 – 64 years of age 12. 8% is 65+ years of age

Direct Competition q Kraft Peanut Butter q 70 years in Australia q Sanitarium Peanut Butter q Began production 100 years ago q Dick Smith Foods Peanut Butter q “As Australian As You Can Get”

Indirect Competition n Vegemite • 30 jars are sold in Australia for every one exported • Vegemite is in nine out of ten pantries in Australia n Nutella • Chocolate and Hazelnut spread

Price n n $1 U. S. Dollar is equal to $1. 3 Australian Dollar Prices for peanut butter range from $1. 79 to $3. 22 for a 375 gram jar

Product n n Texture and color can remain standardized from American markets Peanut butter is offered in no added salt and no added sugar varieties. Offered as smooth and crunchy varieties Offered as original formula as well

Packaging n n n Australia uses the metric system so packages will be in grams, not ounces. Plastic jars are standard 375 grams is a standard size jar, which is approximately 13. 2 ounces Also offered in 200 and 500 gram jars American jars come in 18 ounces for a medium size jar

Labeling n n n Legally required to have country of origin on label. Legally required to have name and address of a person responsible for the information on the label Legally required to have nutritional information and on label

Labeling (Continued) q n n Ingredients must be listed in descending order by ingoing weight Must have storage and usage information Packaged foods must be date marked with an expiration or “best before” date

Production n 90% of all Peanuts grown in Australia come from the Queensland Region

Production n Types of peanuts grown in Australia • Virginia • Runner • Spanish • Hi Oleic Genetically altered peanuts

Production n n Peanut Company of Australia sells shelled and processed peanuts to manufacturers of peanut butter Paradise Foods makes the peanut butter for Dick Smith foods, a major Australian producer Barton Addison & Sons PTYL Ltd. produce peanut butter Kraft Foods Intl. produces their own brand

Transportation n Unilever has established distribution channels throughout Australia already • Have manufacturing centers for other products in Sydney, Eppin, Melbourne, and Tatura • Unilever ships primarily by road in Australia n 314, 090 km of paved road • 18, 619 km of that are expressways

Australian Highways

Transportation by Train n n Rail Gauges are not standardized across the country so not always efficient Freight. Corp National Rail Australian Railroad Group is Australia’s largest private railroad company • Tracks totaling over 10, 795 kilometers

Retailers n n n 75% of sales in supermarkets come from Woolworths and Coles Myer 36, 000 food retailers country wide Major food retailers in Australia • Woolworths • Coles Myer • Foodland Associated Limited

Promotion n n English language and western style culture This means that promotional material will have to change very little Ads can be standardized without fear of misunderstanding 69% of total population lives in the 5 largest cities in Australia

Population Distribution n Sidney • 4, 085, 600 n Melbourne • 3, 466, 000 n Brisbane • 1, 626, 900 n Adelaide • 1, 096, 100

Media Availability n n Television – 104 stations Radio – 345 FM stations and 262 AM stations Internet – 2, 847, 763 hosts and 9. 472 million users Internet advertising spending is growing at 450%