Site Executive Web Writing Tips Salma WarshannaSparklin Communications
Site Executive & Web Writing Tips Salma Warshanna-Sparklin Communications and Marketing Team Office of External Affairs Johns Hopkins Bloomberg School of Public Health
The Workflow Process
It’s All About Quality Control • 10 departments • 11 offices • 80+ centers and institutes • ~400 page editors ©© 2015, 2014, Johns. Hopkins. University. Allrightsreserved.
Why do all these people receive my request, but only 1 person publishes? ©© 2015, 2014, Johns. Hopkins. University. Allrightsreserved.
Behind the Curtain • 1 Regular Content Reviewer • Back-Up Reviewer: Jackie Frank <jfrank 26@jhu. edu> • Turn-around Time = 24 hours, Monday-Friday • Emergency requests via email are accepted ©© 2015, 2014, Johns. Hopkins. University. Allrightsreserved.
© 2015, Johns Hopkins University. All rights reserved.
Getting Published
#1 Create the Page Correctly ©© 2015, 2014, Johns. Hopkins. University. Allrightsreserved.
Page Name: friday-night-at-the-er. html Page Title: Friday Night at the ER Browser Title: Friday Night at the ER – 2015 – Stories – News – Johns Hopkins Bloomberg School of Public Health Summary: Students experience the rush of hospital management during the craziest 24 -hours. © 2015, Johns Hopkins University. All rights reserved.
© 2015, Johns Hopkins University. All rights reserved.
#1 #2 #3 © 2015, Johns Hopkins University. All rights reserved.
© 2015, Johns Hopkins University. All rights reserved.
#2 Always Hyperlink INCORRECT: To learn more, please visit http: //www. jhsph. edu/news/stories/ CORRECT: To learn more, please visit the 2015 Stories Archive. ©© 2015, 2014, Johns. Hopkins. University. Allrightsreserved.
#3 Use the Toolbar ©© 2015, 2014, Johns. Hopkins. University. Allrightsreserved.
#4 Don’t Add Extra Spaces ©© 2015, 2014, Johns. Hopkins. University. Allrightsreserved.
#5 Format Tables and Images Correctly ©© 2015, 2014, Johns. Hopkins. University. Allrightsreserved.
© 2015, Johns Hopkins University. All rights reserved.
© 2015, Johns Hopkins University. All rights reserved.
INCORRECT VS. © 2015, Johns Hopkins University. All rights reserved.
#6 Be Consistent ©© 2015, 2014, Johns. Hopkins. University. Allrightsreserved.
#7 Submit A Page Well in Advance ©© 2015, 2014, Johns. Hopkins. University. Allrightsreserved.
#8 Only Click Submit Once ©© 2015, 2014, Johns. Hopkins. University. Allrightsreserved.
#9 Read the Disapproval Email or Workflow History ©© 2015, 2014, Johns. Hopkins. University. Allrightsreserved.
© 2015, Johns Hopkins University. All rights reserved.
#10 Follow the Style Guide http: //www. jhsph. edu/offices-and-services/marketing-and-communications/se/style-guide/ ©© 2015, 2014, Johns. Hopkins. University. Allrightsreserved.
Web Writing Tips
1. Make your content scannable. • • Headings Keywords Lists FAQs 2. Start with the conclusion. • Avoid “fluff” and get to the point. 3. Be concise. • Say what needs to be said with as few words as possible. Avoid jargon. ©© 2015, 2014, Johns. Hopkins. University. Allrightsreserved.
4. Hyperlinked text should be descriptive. • Avoid posting PDFs unless absolutely necessary. 5. Pictures should be more than decoration. • Only add images that are directly related to and enhance the content. • Follow the Style Guide. 6. Use Social Media. • Pages get traffic if there are external sources linking to them. ©© 2015, 2014, Johns. Hopkins. University. Allrightsreserved.
Questions? swarsha 3@jhu. edu
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