siriusdecisions siriusdecisions Persona Overview Buyer Persona Name the
@siriusdecisions
@siriusdecisions
Persona Overview Buyer Persona Name the buyer persona on the basis of job role Solution Include the offering(s) that meet the persona’s need Buyer Need Include the primary buyer persona need developed in Messaging Nautilus Arc 2 Buyer Role From Messaging Nautilus Arc 2 Buying Scenario From Messaging Nautilus Arc 3 Repeat the messaging strategy statement that was developed in Messaging Nautilus Arc 3 Demand Type From Messaging Nautilus Arc 3 Messaging Strategy Statement Value Proposition Five words: Repeat the five-word value proposition developed in Messaging Nautilus Arc 4 10 words: Repeat the 10 -word value proposition developed in Messaging Nautilus Arc 4 15 words: Repeat the 15 -word value proposition developed in Messaging Nautilus Arc 4 Usage: Include sample tactics for five-to-15 -word value propositions 25 words: Repeat the 25 -word value proposition developed in Messaging Nautilus Arc 4 50 words: Repeat the full value proposition developed in Messaging Nautilus Arc 4 Usage: Include sample tactics for 25 -word value propositions Usage: Include sample tactics for 50 -word value propositions Messaging Components Buying Phases Buying Stages Knowledge Inflection Points Narrative Elements Preferred Interactions Preferred Content Asset Types Preferred Delivery Channels Related Assets From Messaging Nautilus Arc 7 From Messaging Nautilus Arc 5 From Messaging Nautilus Arc 6 From Messaging Nautilus Arc 7 Link to existing assets related to buyer questions @siriusdecisions
Buying Group Overview Buying Group Name the buying group Solution Include the offering(s) that meet the buying group’s need Buying Group’s Needs Include the primary and secondary buyer group needs developed in Messaging Nautilus Arc 4 Buying Scenario From Messaging Nautilus Arc 3 Demand Type From Messaging Nautilus Arc 3 Messaging Strategy Statement Repeat the messaging strategy statement that was developed in Messaging Nautilus Arc 3 From Messaging Nautilus Arc 1 Value Proposition Persona Name Persona Name Champion Decision-maker Influencer Ratifier @siriusdecisions Persona Name User Usage: Include sample tactics for five-to-15 -word value propositions Five Words Repeat the five-word value proposition developed in Messaging Nautilus Arc 4 10 Words Repeat the 10 -word value proposition developed in Messaging Nautilus Arc 4 15 Words Repeat the 15 -word value proposition developed in Messaging Nautilus Arc 4 Usage: Include sample tactics for 25 -word value propositions 25 Words Repeat the 25 -word value proposition developed in Messaging Nautilus Arc 4 Usage: Include sample tactics for 50 -word value propositions 50 Words Repeat the full value proposition developed in Messaging Nautilus Arc 4 Usage: Include sample tactics for 100 -word value propositions 100 Words Repeat the full value proposition developed in Messaging Nautilus Arc 4
@siriusdecisions
@siriusdecisions
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