SINGLE TRIBE Growth of Single Households 1 SINGLE

SINGLE TRIBE Growth of Single Households 1

SINGLE TRIBE Growth of Single Households and Changes in Consumption Growth of Single Households The portion of single households in Korea reached 23. 9 percent in 2010, more than double the 9. 0 percent in the 1990 s and the most rapid increase in the 34 n ation Organization for Economic Cooperation and Development. MINI 벽걸이형 드럼세탁기 6 Reasons You Might Still Be Single 개인주의 심화 혼인율 감소 초혼 연령 상승 자기 경쟁력 강화 고령 독거가구 증가 생활 편의성 증가 2

어떻게 하면 매출을 올릴 수 있을까? Growth of Single Households and Changes in Consumption 객단가 올리기 매출액은 취급 품목의 평균 단가 * 판매수량 * 주문수량으로 결정된다. 평균 단가 판매 수량 주문 수량 판매수량 늘리기 The portion of single households in Korea reached 23. 9 percent in 2010, more than double the 9. 0 percent in the 1990 s and the most rapid increase in the 34 n ation Organization for Economic Cooperation and Development.

Brand Strategy 3 Things to Think Before You Build Your Personal Brand

Brand Strategy 3 Things to Think Before You Build Your Personal Brand Growth of Single Households The portion of single households in Korea reached 23. 9 percent in 2010, more than double the 9. 0 percent in the 1990 s and the most rapid increase in the 34 n ation Organization for Economic Cooperation and Development. CASHFLOW PROBLEMS Financial constraints on the company Cash flow problems 5

Key Success Factors Evaluation The Campaign Competitor Branding • Lack of brand awareness. • Not enough resources to generate much needed brand recognition. 6

Brand Strategy 3 Things to Think Before You Build Your Personal Brand 전체 가구 중 1/3 싱글족 7

Key Success Factors Evaluation The Campaign CASHFLOW PROBLEMS Financial constraints on the company Cash flow problems 32. 9 23. 9 9. 0 8

SNS VIRAL Mktg. The analysis of SNS website's viral marketing Growth of Single Households LIKE 2000 TWITT 100 The portion of single households in Korea reache d 23. 9 percent in 2010, more than double the 9. 0 percent in the 1990 s and the most rapid increase in the 34 n ation Organization for Economic Cooperation and Development. VIEW 150, 000 9

Brand Strategy 3 Things to Think Before You Build Your Personal Brand Name of your brand Logo design Colorways Design variations Trend Market Research your brand BRAND Inspiration Competition Image selection Image manipulation Research other brands Visual representation of your brand Image with logo Multiple images blended Framing of image 10

Brand Strategy 3 Things to Think Before You Build Your Personal Brand Hue Selected hue Master image Hue saturation Selected hue Master image Color adjustments Replace color Lightness Selected hue Master image Selected color Image manipulation Manipulation with filters Artistic filters Other filters Blending 11

Customer Profile Evaluation The Campaign 1 CASHFLOW PROBLEMS 2 CASHFLOW PROBLEMS 3 MINI Financial constraints on the company Cash flow problems CASHFLOW PROBLEMS Financial constraints on the company Cash flow problems MINI 1 CASHFLOW PROBLEMS 2 CASHFLOW PROBLEMS 3 CASHFLOW PROBLEMS Financial constraints on the company Cash flow problems CASHFLOW PROBLEMS Financial constraints on the company Cash flow problems 12

SWOT ANALYSIS Our Business Analysis Diagram STRENGTH 85% WEAKNESS OPPORTUNIES THREAT 50% 75% 65% INTERNAL EXTERNAL List your business: • Advantages • Unique and low cost resources • Factors that “you can get the sale” • Disadvantages, limitations • What could you improve • Factors you loose sales • Chances to improve performance • Good opportunities you can spot • External trouble for the Business • Obstacles do you face • What your competitors are doing 13

CASHFLOW PROBLEMS Financial constraints on the company Cash flow problems CASHFLOW PROBLEMS Financial constraints on the company Cash flow problems 14

SWOT ANALYSIS Our Internal Strategic Analysis OUR STRENGTH • Advantages • Unique and low cost resources • Factors that “you can get the sale” 15

SWOT ANALYSIS Our Internal Strategic Analysis Branding Marketing Budget Outdated Technology • Lack of brand awareness. • Not enough resources to generate much needed brand recognition. • Too concern on the manual promotion which costs a lot. • Too many sample products offered to customers. • Uses a desktop publishing program that most printers don’t use any more. OUR WEAKNESS • Advantages • Unique and low cost resources • Factors that “you can get the sale” 16

SWOT ANALYSIS Our External Strategic Analysis OPPORTUNIES • Advantages • Unique and low cost resources • Factors that “you can get the sale” 17

SWOT ANALYSIS Our External Strategic Analysis THREAT COMPETITORS MARKET TRENDS New market entrants Change in customer tastes or needs Demographic change Consolidation among buyers New regulations Increased government regulation Economic downturns Negative press coverage CASHFLOW PROBLEMS Financial constraints on the company Cash flow problems THREAT • Advantages • Unique and low cost resources • Factors that “you can get the sale” 18

SWOT ANALYSIS Our External Strategic Analysis COMPETITORS THREAT New market entrants Change in customer tastes or needs Demographic change Consolidation among buyers New regulations MARKET TRENDS Increased government regulation Economic downturns Negative press coverage THREAT • Advantages • Unique and low cost resources • Factors that “you can get the sale” CASHFLOW PROBLEMS Financial constraints on the company Cash flow problems 19

SWOT ANALYSIS Our External Strategic Analysis COMPETITORS THREAT New market entrants Change in customer tastes or needs Demographic change Consolidation among buyers New regulations MARKET TRENDS Increased government regulation Economic downturns Negative press coverage THREAT • Advantages • Unique and low cost resources • Factors that “you can get the sale” CASHFLOW PROBLEMS Financial constraints on the company Cash flow problems 20

ICON SET This is a set of icons that using this Power. Point file TEXT 22