SIMPLY CLEVER Ploha 1 ukzka pedlohy konceptu pro

SIMPLY CLEVER Příloha 1 - ukázka předlohy konceptu pro prezentaci představenstvu Škoda Auto a koncernovému představenstvu 78. International Auto Salon Geneva 2008 STAND CONCEPT Press 04. – 05. March 2008 Public 06. – 16. March 2008

SIMPLY CLEVER 78. International Auto Salon Geneva 2008. Allocation of Area. Skoda Neu 2

SIMPLY CLEVER Škoda International Auto Salon Geneva 2008. Floor Plan UF. Press Days. 1 Octavia Scout - Highland green/leather, Alcantara 2 Octavia RS - Race blue/RS 3 Roomster Cycling - Brilliant silver+stickers/cycling 1 2 4 Fabia Sport Hatch - Corrida red/white roof/Pulse 5 5 Fabia Com. Green. Line Amb. - Candy white/Rexo blau 6 3 6 Superb Elegance - Rosso Brunello/leather, Ivory 12 11 7 Superb Green. Line Comfort - Candy w. /RAY 8 Superb Ambition - Platinum grey/leather black 9 4 10 7 8 13 9 Superb Elegance - Mocca brown/Felicity ivory 10 Superb Elegance - Cappuccino b. /Satin black 11 Superb Ambition - Storm Blue/Ambition Active grey 12 Superb Elegance - Black Magic/Alcantara Ivory 13 Superb Elegance - Briliiant silver/Emory black 3

SIMPLY CLEVER Škoda International Auto Salon Geneva 2008. Floor Plan. Press days. 4

SIMPLY CLEVER Škoda International Auto Salon Geneva 2008. Press Conference. - NO PRESS CONFERENCE AT THE STAND ON 4. 3. CANCELED BY CONCERN. PC WILL BE ON 3. 3. DURING CONCERN EVENING. - NO IMPORTER'S EVENING • During pressdays 4. and 5. March 2008 will take place interviews with members of the board at the stand 5

SIMPLY CLEVER VW – Konzernabend Autosalon Genf DRAFT NEED TO BE DISCUSSED WITHIN THE GROUP Präsentation Highlight: „Vorstellung des neuen Modells Superb“ Static display: 1 x Škoda Superb + 1 x Škoda Superb Greenline Unterlagen für Journalisten: Pressemappe (wird noch während des Abends aktiv verteilt) Live Camera Entwurf des Szenarios der Präsentation: Der erste TWINBACK: ein eleganter Stufenheck. Fünftürer. Gleichzeitig elegant und praktisch. T: 0: 00 Einleitungsworte / Begrüßung (M. Lauer) Überleitung auf Hr. Jung T: 0: 01 Škoda Auto im Jahre 2007, Pläne für 2008 – Weltpremiere des neuen Modells Superb Positionierung + Betonung auf die Bedeutung des Modells für die Marke Škoda (Hr. Jung) Hr. Jung lädt Dr. Scholz auf die Bühne – Überleitung. T: 0: 04 Enthüllung / Inszenierung des Fahrzeuges in Form einer kurzen Konzeptshow, die „Dualität des all New Superb widerspiegelt –„Emotionalität und Praktikabilität“. Dies geschieht durch des Konterpart der Klassischen- gegen die E-Geige unter Einbindung von Tänzern. Schnelle, dynamische Passagen wechseln sich mit langsam, emotionalen ab. Die Musik mit ihrer Zweisichtigkeit als Spannungsbogen, bleibt während der gesamten Show bis zum finalen Höhepunkt der Enthüllung durch Hr. Jung und Dr. Scholz erhalten. Überleitung auf Detailpräsentation durch Dr. Scholz. T: 0: 07 Vorstellung des neuen Superb – „dynamische“ Vorstellung der interessantesten Lösungen direkt am Wagen Betonung auf die TWINDOOR, auf das Raumangebot, auf clevere Lösungen. . . (Dr. Scholz) T: 0: 13 Abschluss – Superb Moodfilm (Die Frau komponiert einen neuen Song und der Mann entwickelt ein Designkunststück: den „All New Superb“). 6

SIMPLY CLEVER Škoda International Auto Salon Geneva 2008. Floor Plan UF. Publicdays. 1 Octavia Scout - Highland green/leather, Alcantara 2 Octavia RS - Race blue/RS 3 Roomster Cycling - Brilliant silver+stickers/cycling 4 Fabia Sport Hatch - Corrida red/white roof/Pulse 5 Fabia Com. Green. Line Amb. – Can. white/Rexoblau 6 Superb Elegance - Rosso Brunello/leather, Ivory 1 7 Superb Green. Line Comfort - Candy w. /RAY 8 Superb Ambition - Platinum grey/leather black 2 5 9 Superb Elegance - Mocca brown/Felicity ivory 10 Superb Elegance - Cappuccino b. /Satin black 6 3 14 16 15 11 Fabia Elegance - Tangerine/Chic night 17 12 Fabia Combi Sport - Satin Grey/Magic Onyx 13 Octavia Combi RS - Black Magic /RS 4 7 14 Octavia Combi 4 x 4 - Cappuchino b. /Adventure Onyx 8 13 9 12 11 10 15 Roomster Comfort - Ocean Blue/Chic Ivory 16 Roomster Scout - Corrida red/Floss grey-black 17 Fabia Ambiente - Black Magic+white roof/Pulse silver-black 7

SIMPLY CLEVER Škoda International Auto Salon Geneva 2008. Floor Plan. Public days. 8

SIMPLY CLEVER Škoda International Auto Salon Geneva 2008. Salon Car List. Model Engine Commission Colour 1. Superb NF Elegance 4 x 4 3, 6 VR 6 / 191 k. W AG 505663 X 7 X 7 Rosso Brunello 2. Superb NF Comfort Green line 1, 9 TDI PD / 77 k. W DPF 512920 9 P 9 P Candy White 3. Superb NF Elegance 1, 8 / 118 k. W 517507 6 Q 6 Q Mocca Brown 4. Superb NF Elegance 1, 8 / 118 k. W AG 517512 4 K 4 K Cappuccino Beige 5. Superb NF Ambition 2, 0 TDI CR / 125 k. W AG 517514 2 G 2 G Platinum Grey 6. Superb NF Elegance 2, 0 TDI PD / 103 k. W DPF 517508 1 Z 1 Z Black Magic 7. Superb NF Ambition 1, 8 / 118 k. W AG 520896 8 D 8 D Storm Blue 8. Superb NF Elegance 2, 0 TDI CR / 125 k. W 520898 8 E 8 E Brilliant Silver 9. Octavia RS 2, 0 TDI CR / 125 k. W AG 509498 8 X 8 X Race Blue 10. Octavia Combi RS 2, 0 TDI CR / 125 k. W AG 513997 1 Z 1 Z Black Magic 11. Octavia Combi 4 x 4 1, 9 TDI / 77 k. W DPF 518808 4 K 4 K Cappuccino Beige 12. Octavia Combi Scout 4 x 4 2, 0 TDI / 103 k. W 518807 7 A 7 A Highland Green 13. Roomster Cycling 1, 6 / 77 k. W 511926 8 E 8 E Brilliant Silver 14. Roomster Comfort 1, 6 / 77 k. W 518791 T 8 T 8 Ocean Blue 15. Roomster Scout 1, 9 TDI / 77 k. W DPF 518795 8 T 8 T Corrida Red 16. Fabia Combi Ambiente Green Line 1, 4 TDI PD / 59 k. W 514481 9 P 9 P Candy White 17. Fabia Combi Sport 1, 6 / 77 k. W 518801 5 T 5 T Satin Grey 18. Fabia Ambiente 1, 4 / 63 k. W 518796 1 Z 7 T Black Magic / White Roof 19. Fabia Elegance 1, 6 / 77 k. W AG 518800 M 2 M 2 Tangerine Orange 20. Fabia Sport 1, 9 TDI / 77 k. W DPF 518799 8 T 7 T Corrida Red / White Roof 9

SIMPLY CLEVER Škoda International Auto Salon Geneva 2008. Backup. 10

SIMPLY CLEVER Škoda International Auto Salon Geneva 2008. Layout wall first floor. Fabia Sport Roomster Cycling Octavia RS CR Octavia Scout Fabia Combi Greenline 11

SIMPLY CLEVER Škoda International Auto Salon Geneva 2008. Superb room. 12

SIMPLY CLEVER Škoda International Auto Salon Geneva 2008. Superb room. Engine power/ C 02 sample Leg area sample + colour range (12) Luggage trunk sample Dynamic sample 13

SIMPLY CLEVER Škoda International Auto Salon Geneva 2008. Shell presentation. Shell showcase (double-sided) Shell moodfilm on LED Shell graphics 14

SIMPLY CLEVER Škoda International Auto Salon Geneva 2008. Greenline. - Car stickers Ver. 1 Ver. 2 - GL moodfilm - POI info - press release - graphics - give-aways 15

SIMPLY CLEVER Škoda International Auto Salon Geneva 2008. Greenline – POI text. Even before the beginning of the discussions about climate, Škoda Auto had committed itself to environmental compatibility. Economically operating engines with low emission figures, material usage which makes best use of resources and manufacturing processes with the optimized use of energy are the cornerstones for a harmonious relationship between automobile and nature, something which the company is attempting to achieve. The next step on this path is that involving lower CO 2 emissions versions which, under the name of Green. Line, will form a family of their own in the program of environment friendly models. Superb Green. Line respect nature without compromise to room and mobility with CO 2 emission values less then 140 g/km. Here, aerodynamic measures carried out on the bodywork are taking effect together with an engine control device with altered characteristic curves will be implemented and the transmission of the gears is extended. Reduction in weight and fitting out with smooth running tires also help to save fuel and to protect the environment. The Superb Green. Line will be powered by a 1. 9 TDI PD engine which produces 77 k. W (105 HP) and fulfill EU 4. Connecting room competence and ecology; transport of family and goods with respect to nature without compromise to space and mobility; CO 2 -emission values less then 140 g/km; lower fuel consumption Fabia Green. Line Combi with CO 2 emission values less than 109 g/km and 1460 cubic liters of boot space respect environment and fits life well. Fabia Combi Green. Line is powered by a 1. 4 TDI PD engine with produces 59 k. W (80 HP). The Octavia Flex. Fuel is powered by a 1. 6 MPI engine which produces 75 k. W (102 HP). Petrol and ethanol are mixed with one another as fuel, whereby the fuel produced from wood residue or other plant substances can count for up to 85% of the ratio mixture. A car driven with this mixture has an almost balanced CO 2 value, the exhaust gases created by the combustion are cancelled out by photosynthesis during the plant growth. Škoda Auto export an Octavia Flex. Fuel fitted out for operation with ethanol to Sweden as, in this country, the infrastructure for the supply of ethanol is already well developed. 16

SIMPLY CLEVER Škoda International Auto Salon Geneva 2008. Accessories. Styling kit: Accessories: Showcases: Ruhesitze: Superb (Storm blue) Roomster Cycling 1 x showcase – acc. 4 x showcase Superb(Cap. beige) Fabia hatchback Roomster Oc. blue 3 x alloy rims - Superb collection (Corrida red+white roof) Fabia combi - Fabia collection - Shell showcase - whole range models Press days Public days 17

SIMPLY CLEVER Škoda International Auto Salon Geneva 2008. Catering area. - opened, no restrictions, no time reservations - access based on business cards (survey) 18

SIMPLY CLEVER Škoda International Auto Salon Geneva 2008. Offices. 4 x meetingroom 8 x office 19

SIMPLY CLEVER Škoda International Auto Salon Geneva 2008. List - Superb NF (SK 461). 20

SIMPLY CLEVER Budget Geneva 2008 Concern standard calculation Concern presentation figures Costs in thsd. € Paris 2006 Geneva 2007 Shanghai 2007 IAA 2007 Geneva 2008 Stand building X, XXX X, XXX Stand running XXX XXX XXX Space rental XXX XXX XXX Transportation costs Total X, XXX X, XXX Costs per sqm X. XXX Space GF 1, 635 sqm 1, 155 sqm 1, 030 sqm 1, 772 sqm 1, 285 sqm Space UF 380 sqm 672 sqm 200 sqm 535 sqm 827 sqm 2, 015 sqm 1, 827 sqm 1, 230 sqm 2, 307 sqm 2, 112 sqm Space Total Geneva 2008 with new area in GF + Superb room, + arena + fabric slats 21

SIMPLY CLEVER Budget Geneva 2008 Concern standard calculation Concern figures excl. transportation costs / all Costs in thsd. € Paris 2006 Geneva 2007 Shanghai 2007 IAA 2007 Geneva 2008 Stand building X, XXX X, XXX Stand running XXX XXX XXX Space rental XXX XXX XXX Total X, XXX X, XXX Costs per sqm X. XXX XXX XXX Space GF 1, 635 sqm 1155 sqm 1, 030 sqm 1, 772 sqm 1, 285 sqm Space UF 380 sqm 672 sqm 200 sqm 535 sqm 827 sqm 2, 015 sqm 1, 827 sqm 1, 230 sqm 2, 307 sqm 2, 112 sqm NEW Transportation costs Space Total Transportation costs separatley Geneva 2008 with New area in GF + Superb room, + arena + fabric slats 22

SIMPLY CLEVER Budget Geneva 2008 incl. upper floor calculation and Transportation Skoda VS presentation figures real Costs in thsd. € Paris 2006 Stand building Special building site X, XXX * * Geneva 2007 X, XXX Shanghai 2007 IAA 2007 Geneva 2008 X, XXX XXX Stand running XXX XXX XXX Space rental XXX XXX by AMAG XX Communication * XXX old budget system / communication was subdivided into the other parts XXX XXX XXX Total X, XXX X, XXX Costs per sqm X. XXX Transportation cost NEW -XXX Costs payed by AMAG XXthds. € / and GP aprox. XXthsd. incl. catering (based on 2007 budget) Total budget for PMK X, XXX Transportation cars XX XXX Production exhib. cars Space GF 1, 635 sqm 1155 sqm 1, 030 sqm 1, 772 sqm 1, 285 sqm Space UF 380 sqm 672 sqm 200 sqm 535 sqm 827 sqm 1, 230 sqm 2, 307 sqm 2, 112 sqm Space Total 2, 015 sqm *New budget detail concept for concern presentation * * New area in GF + Superb room, + arena + fabric slats 23

SIMPLY CLEVER Budget calculation for board presentations Update 15. 06. 2007 Detailed plan for budget sheet (calculation for board presentations VW concern) Stand building: planning costs (incl. all architecture and basic agency fees for planning) assembly light/audio/video-technique software content (e. g. films) technical exhibits logistics travel costs of external personal Stand running: all personal costs incl. travelling and accommodation catering (press people) special activities (press conference / press shows/hostesses etc. ) all consumptions (electricity, water, etc. ) foto cards / literature / flyer / specials (give-aways) security cleaning Stand rental: basic – ground floor / net footpoint NEW: Communication: all agency communication basics concept / creative / design / text / artwork handling / graphic and production adjustment / coordination personal and travelling costs (without special host- hostess costs) communication translations trailer / video adaption’s for LED and plasmas show activity for new products and highlights (as the case arises) support service ongoing servicing 24

SIMPLY CLEVER Process monitoring 25

SIMPLY CLEVER Process monitoring 26