Simplify Saa S Integration Harish Gaur Sr Director

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Simplify Saa. S Integration Harish Gaur Sr. Director, Product Management Fusion Middleware John Hutchison

Simplify Saa. S Integration Harish Gaur Sr. Director, Product Management Fusion Middleware John Hutchison Alliance Strategy Director Commercial Technology Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 1

Digital Disruption: Customer View Business Innovation IT Modernization Application Integration Application Upgrades CIO Dilemma

Digital Disruption: Customer View Business Innovation IT Modernization Application Integration Application Upgrades CIO Dilemma Cloud’s Maturity Rise of Mobility Data Explosion Social is Business How to Accomplish Both? Systems Performance Enterprise Security Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 2

The Value of Pace Layered Enterprise Systems Example • Decouples applications that need to

The Value of Pace Layered Enterprise Systems Example • Decouples applications that need to change frequently from those that do not. • Allows for optimal investment choices for each unit within the enterprise • Enables the tight alignment of IT and Lines of Business For More Information Gartner “Don’t Ignore the Effects of Pace Layering on Your Applications Integration Strategy” November, 2013 Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 3

Oracle’s Pace Layered Framework: App. Advantage Explore new business models through Saa. S Integration

Oracle’s Pace Layered Framework: App. Advantage Explore new business models through Saa. S Integration Enhance interactions with Multi-Channel Enablement Oracle Apps Enterprise Apps Unlock potential and achieve efficiencies with Platform Optimization and Consolidation Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 4

Challenges with Cloud Integration 1 in 2 Abandoned a cloud app in last 3

Challenges with Cloud Integration 1 in 2 Abandoned a cloud app in last 3 years due to integration problems 42% Have seen a data security breach in their department directly associated with cloud applications 54% Half Of businesses have missed project deadlines in last 6 months due to cloud integration problems Of cloud adopters have tried and failed at cloud integration Source: Dynamic Markets – Cloud for Business Managers: the Good, the Bad, the Ugly, 2013 Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

New Requirements Lead To Increased Complexity Platform: Mobile Integration Platform: Cloud Integration 73° Platform:

New Requirements Lead To Increased Complexity Platform: Mobile Integration Platform: Cloud Integration 73° Platform: Internet of Things Integration Platform: On-premise Integration Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

Simplify Integration: Oracle SOA Suite 12 c 73° Oracle SOA Suite 12 c Copyright

Simplify Integration: Oracle SOA Suite 12 c 73° Oracle SOA Suite 12 c Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

Accidental Cloud Architecture Bypass On-premise IT Before: Point-to-point connectivity Saa. S Logistics Paa. S

Accidental Cloud Architecture Bypass On-premise IT Before: Point-to-point connectivity Saa. S Logistics Paa. S Saa. S CRM Iaa. S Sales Marketing Shipping Saa. S HR HR Legacy ERP Copyright © 2014 Oracle and/or its affiliates. All rights reserved. R&D Mainframe 8

Modern Cloud: Connected PROCESS, SERVICE, DATA, IDENTITY INTEGRATION Seamless Integration of processes, services, data

Modern Cloud: Connected PROCESS, SERVICE, DATA, IDENTITY INTEGRATION Seamless Integration of processes, services, data and identity across cloud, onpremise, mobile and 3 rd party MAINFRAME, CUSTOM APPS Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

Examples of Saa. S Integration Complexity • Upgrades expose brittle integrations • Addition of

Examples of Saa. S Integration Complexity • Upgrades expose brittle integrations • Addition of more ERP applications Account Sync Opportunity Contacts Leads Create. Opportunity Update. Order. Details Accounts Opportunity Quotes Orders • Semantic Data Mapping Differences • Functional Configuration Differences • Choice of Sync vs Async Processes • Authentication and Authorization • Customizations and Extensions • Securing On-Premise Assets • Data Privacy and Regulatory Concerns Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

Considerations for Different Saa. S API Styles, Protocols and Restrictions API Characteristics Oracle Fusion

Considerations for Different Saa. S API Styles, Protocols and Restrictions API Characteristics Oracle Fusion Applications Oracle Right. Now Salesforce. com “Polymorphic” operations No – Simple WS Yes - RNObject Yes - s. Object Session headers X-Tenant-Name Client. Info. Header session. ID Authentication mechanisms Username token over HTTP or SAML Username token over HTTP Login call returns Session ID and service endpoint Object query approach Java Style (ADF-BC) SQL Style (ROQL) SQL Style (SOQL) API optimizations No – Simple WS Single request has multiple operations (Batch) No – Simple WS API limitations # of records Configurable 1 K Inbound, 10 K Outbound 200 Inbound Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

The Oracle Advantage with Cloud Adapters Simplify and Accelerate Connectivity to any Application from

The Oracle Advantage with Cloud Adapters Simplify and Accelerate Connectivity to any Application from Anywhere üSimplified Integration with Applications üRich and Intuitive Designer Wizard üBrowse, Search and Discover ✓ üBusiness-centric view of the API Interface üAutomatic Discovery of Application Assets üBusiness Objects, Services, Events üSupport for Standard and Custom Objects üPlug and Play ü Runs on-premise and in the Cloud üPoint and click to start using new adapters üBuild your own or Buy at the Marketplace üEasily Rollout Adapters on your own using a simple SDK ✓ Roadmap üCommunity Forums to discuss and support Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

Is Cloud Integration Only About the Connection? A First Step Saa. S Sales Marketing

Is Cloud Integration Only About the Connection? A First Step Saa. S Sales Marketing Connection … Additional Considerations q Security q Exception management q End-to-end transaction visibility q Data enrichment q Service lifecycle management q Incorporating into enterprise processes q Quality of service q… Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

Saa. S Integration • Pre-built adapters and APIs for cloud, on-premise, 3 rd party

Saa. S Integration • Pre-built adapters and APIs for cloud, on-premise, 3 rd party apps and data APPLICATION INTEGRATION BUSINESS PROCESS MANAGEMENT APPLICATION INFRASTRUCTURE & TOOLS IDENTITY AND ACCESS MANAGEMENT • Point and click connectivity between different Oracle Cloud services • Templates and accelerators to compose and optimize your own process flows • Federated single-sign on for onpremise, cloud apps • Proven open standards & tools for all integrations MAINFRAME/ CUSTOM/OTHER APPS • Choice of deployment options ranging 1 from On Premise to Paa. S 4 Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

Demo Scenario - Service Delivery at Acme. Co Customer Files incident on mobile phone

Demo Scenario - Service Delivery at Acme. Co Customer Files incident on mobile phone LOG INCIDENT Customer Service Rep Assigns task to Technician REVIEW INCIDENTS Field Service Technician Updates service request on mobile phone PERFORM SERVICE Copyright © 2014 Oracle and/or its affiliates. All rights reserved. COMPLETE WORK ORDER

Demo - Behind the Scenes Saa. S to On-Premise Integration at Acme. Co Create/Update

Demo - Behind the Scenes Saa. S to On-Premise Integration at Acme. Co Create/Update Incident View Knowledge Base Create Incident Track Incident REST to SOAP Oracle Service Cloud Adapter SOAP Services Security Message Enrichment, Transformation and Routing Oracle EBS Adapter Update Incident REST API Create Service Request Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

App. Advantage in Action Ricoh Adopts a Flexible Integration Architecture Technology Used: • Web.

App. Advantage in Action Ricoh Adopts a Flexible Integration Architecture Technology Used: • Web. Logic Server • Oracle SOA Suite Integrating: • • Oracle E-Business Suite Release 12 Oracle Warehouse Management Oracle Transportation Management Oracle Field Service Share. Point Saleforce. com Right. Now Business Results: • Reduced time to market for new innovation by 50%-70% and reduced development costs by 50% “We use cloud technology to deliver new functionality to the business faster. To fully utilize cloud functionality we have built a flexible architecture that integrates on premise and cloud applications in a consistent way”. • Mobility enabled customer and partner engagement (My. Ricoh) integrated with cloud and on premise applications with a penetration rate exceeding 35% within the customer base. • An end to end sales automation process spanning Salesforce. com, EBusiness Suite and Oracle Transportation Management providing online pricing, configuration and delivery commitments Balaji Rangaswamy, CIO, Ricoh Americas Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

Land O’ Lakes Unified Integration of JD Edwards & E 2 Open Streamline order

Land O’ Lakes Unified Integration of JD Edwards & E 2 Open Streamline order management § Solution: Cloud Integration using Oracle SOA to connect five JDE ERPs with E 2 Open (cloud based EDI/ trading partner management solution) – Oracle SOA Suite, BPM Suite, ODI, OSR/OER § Result: – § Provide consistent integration approaches across Enterprise. One versions § $3 B in orders being booked over a three-week period Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

The Cloud Platform for Digital Business Web Mobile Internet of Things Social BUSINESS PROCESS

The Cloud Platform for Digital Business Web Mobile Internet of Things Social BUSINESS PROCESS MANAGEMENT CONTENT & COLLABORATION BUSINESS ANALYTICS APPLICATION & DATA INTEGRATION APPLICATION INFRASTRUCTURE & TOOLS On-Premise Cloud Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | SYSTEMS MANAGEMENT IDENTITY MANAGEMENT DIGITAL ENGAGEMENT

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

Needed: A Different Approach to Enterprise Systems A hybrid applications platform of ERP and

Needed: A Different Approach to Enterprise Systems A hybrid applications platform of ERP and Best of Breed, modeled around the Business and interoperating in real time • Leverages Existing ERP Footprint • Standardizes and Simplifies ERP Footprint • Flexes with the Business • Embraces Business Innovation • Provides a Path to the Future Copyright © 2014 Oracle and/or its affiliates. All rights reserved.