SIMIOTICS A picture is worth a thousand words

SIMIOTICS "A picture is worth a thousand words" This is an analyses of 3 photos(signification) to identify the Denotation(Signifier), Connotation(signified). The meaning and arbitrary, the relation between syntagms and paradigms or the coding and decoding of the photos. THINK OF BOTH SIDE, WWF, got milk? ,

Technical, theoretical and narrative analysis are as follows: Denotation(Icon, symbol and index) Connotation(syntagma and paradigm) Genre Narrative (story and plot) Relay and anchorage A picture is worth a thousand words.

THINK OF BOTH SIDES https: //www. pinterest. c o. uk/pin/522628731742 926257/

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Denotation/Connotation Denotation Connotation • Two couples/husband wife and the young daughter in the back • The photo is layered with meanings. • The man is driving a nice car, the woman looking at him with eyes on his eyes • • The couple and daughter indicating a family. Young girl with school uniform and a bag, crossing in front of the car • Half of the girl’s face covered with half face the daughter in the back with the mirror • The man with a mobile close to his ears, the woman holding a map that covers her front vision • The girl outside and the woman both with open hand but different in size. • The mouth of the girl outside is wide open • The girl distance toward the screen is too close. • The hand of the woman pointing toward the watch in the man’s hand also toward the girl outside. • The dominant colour is light blue/ grey • The focus of the photo is the middle(The two faces in one) • The light are more on the girl outside, (highlighted), however, the daughter face with the same degree of light. • The daughter eyes with the horizon line. • The daughter’s eyes looking straight toward us but with a twist as she is looking at the girl outside. • The area outside is houses and trees • The headline are in the golden ratio. /clear to read • The headline with two colours grey and red • No special effects in photo • The message at the bottom in small letters and logo on the far end of the bottom hand right • The other side of the story, the outside world, the sadness/happiness , etc • The man and the woman are at the bottom half of the photo and the two girls on the top half. • The mobile is the key to all this drama. • The photo is divided to four sections • The car is the object that establish this kind of relationship • With the map in the woman hand suggest they are on unknown destination. • The woman is smiling and all focus on her man representing total focus on her family and the smile give feel of happiness. • The family represent completeness. • On the other hand the girl outside screaming by the hit or about to be hit. • The half face exchange the scenario to see the daughter in this position. • The technical used in the photo give strong feeling and shocking scene. A few second before the accident. Feel of realism and drama. • The 4 section of the photo give the a story telling type and the top and bottom half of the photo gave the contrast to many meanings in this story. • The technical used in the photo highlighted to show the flow inn the story telling. • The message in the photo is very clear. The two colours give highlight to the words. (Think)/(both sides).

Genre and narrative Genre • Hybridity or intertextuality is the best to describe this photo • The drama, storytelling, socialism, realism, lifestyle. Narrative • The photo take you straight to the climax of this story. The scene of the accident. • The second stage, you start analysing the other character in this story, the time, the place, the images, etc. • Once you are in the photo, you will read the written message and connected with the characters and images going. • Everyone will build a plot in his head or trying to decode the plot as he see it. • Talk about this experience to friends and family with you coding or decoding of what you got.

Relay and anchorage “A picture is worth a thousand words” Relay and anchorage • Its an expression to describe the effect of this message. • Relay is for the continuous of the message and what will happen with this message and who will carry it and in which way we are going to deal with it. • Anchorage is to highlight or the main idea or listen from the message in the photo. • The main message her in my opinion is; the road should have a priority over even your family to save others’ families. • Mobile and other distraction should be avoided. • Few seconds can decide someone’s life. • The relay, can be the action taking to spread this messages and other message that can be read from this photo. • This photo is covering a wide areas of decoding and encoding the message to create the write effect. I believe it’s a successful one. • It is covering more than what I have mentioned and it’s imbedded with layer and layer of codes and symbols, whether this was intentional or not. It’s an outstanding photo.

WWF campaigns and got milk? • The reason for choosing this is the contrast in presenting and genre and story telling in total different economical prospective. • The WWF is a none profit organisation, and got milk? Is purely to sell more milk the existing user. • Both photo are part of a campaign but for total different audience. • The message in both are clear and widely accepted. • In both photos the use of famous symbols( the earth or water, etc and on the other hand a famous person or a celebrity) • The genre and storytelling is with the repeat of the message.

WWF https: //inhabitat. com/world-wildlife-federation-super-smart-eco-ad-campaigns/

Denotation and connotation Denotation • • • 3 white tissues holders Green papers in it The paper is pulled by a hand Three different stages to emptiness Pulling the paper down The brand of WWF is clear on each box or holder The empty shape represent the earth. No effect or extra montaging Basic clear green and white. Connotation • The tissues box or holder represent the earth. • The paper inside represent the trees that making this paper. • The hand is the human. • The three boxes is different stages showing what will happen next. (storytelling) • The plot is when everything finish • So the Anchorage is to stop and reduce this • The relay is to pass the message. • The message is clear and the more we think the more we can see the seriousness behind this and the climax in the story of earth.

got milk? How such a boring product got such a classic advertising campaign. https: //www. linkedin. com/pulse/bestmarketing-ad-campaigns-4 -california-milkprocessor-ruben-das

Do you want strong bones, bub? I may have adamantium fused to my bones, but I still need the calcium in milk to keep my bones strong to support all of that metal.

Denotation and connotation Denotation Connotation • Hugh Jackman • Famous and strong as an actor and person • Wolverine • • White line on the mostache Got milk? Give a lot of meaning, as if the one asking is hungry or angry or in need for the milk as an addiction, etc • The mostache is aligned with the eye to interact and switch the eye back and forth. • If you are a fan follow me, as an image and life style • The golden ration is applied • It’s a code of behaviour/ strong and famous follow me and be like me. • The logo is clear • The white mostache is the trade mark of this campaign which is more that 20 years now. • The message in the top with a humor. • Its not related to man as anyone could have this mostache. • The one at the bottom is to encourage drinking milk. • Its fun, humor and famous people do it. • More than third of the photo filled with clear and bold face of the actor. • • Code of behaviour and image. I’m going to wait for my celebrity to have this white mostache or I could be myself doing this and making people around me laugh. • The message is milk is good for me and I should drink more. • Everybody doing it. Especially my favourite celebrity, if you have one. • Nothing special about the milk but it is a social movement ad it involve famous people. • Why you don’t be one?