SIM Brand Audit Survey 2010 Summary prepared by

SIM Brand Audit Survey 2010 Summary prepared by Peter Schay for the SIM Chapter Marketing Committee October 25, 2010

SIM Brand Audit Survey 2010 • Designed by SIM Chapter Marketing Committee working closely with SIMI staff • Conducted using Survey. Monkey. com September 2 – 20, 2010 • 438 responses received

How did you hear about SIM? • Professional networking, both outside of and at work, is by far the way most SIM members heard about SIM Through professional network At work Internet/Search engine Industry event Other (please specify)

Why did you join SIM? • Professional/Personal Development and Networking are by far the two most important reasons people join Why did you join SIM? Select all that apply. Professional/Per sonal Educational Development Content Networking Independent IT Encouraged by Research (APC) Management/C olleagues Job Search Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Rate your familiarity with each of the following SIM programs • Chapter events, SIMposium and RLF are well known to the membership; other programs are not Rate your familiarity with each of the following SIM programs: (1 - not at all familiar; 5 - very familiar) 1 Monthly Chapter Meetings Chapter CIO Forum Other Chapter Events SIMposium Annual Event Regional Leadership Forum (RLF) Advanced Practices Council (APC) ICIS Academic Workshop Partner Program and benefits IT Procurement Architecture Working Group SIM Women 2 3 4 5

Rate your participation in each of the following SIM programs • Participation in other than monthly chapter meetings is significantly lower than awareness Rate your participation in each of the following SIM programs: (1 - never attend; 5 - always attend) 1 2 3 Monthly Chapter Meetings Chapter CIO Forum Other Chapter Events SIMposium Annual Event Regional Leadership Forum (RLF) Advanced Practices Council (APC) ICIS Academic Workshop Partner Program and benefits IT Procurement Architecture Working Group SIM Women* *No adjustment made for ratio of women’s participation in survey 4 5

What information do you access through simnet. org or chapter web sites? • Most use of SIM web sites is for “administrative” purposes (event registration, membership) • There’s significant untapped potential in the social networking use of SIM web sites What information do you access through simnet. org or Chapter Web sites? Select all that apply. 0% Events Membership Social Networking Research 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

How can SIM improve its branding practices? • Enhancing public relations and developing partnerships with other organizations are viewed as most valuable Branding is a focus of SIM’s Chapter Leaders in 2010. How can SIM improve its branding practices? Select all that apply. Develop Enhance public partnership relations arrangements with similarly Increase the focused number of press professional Increase releases issued organizations coverage in national/major Increase Build Internet media in coverage presence (in local media addition to simnet. org and Chapter Web sites) 0% 10% 20% 30% 40% 50% 60%

In what other organizations do you hold membership or are an active participant? • Members are involved in several memberships; Advisory Boards and the CIO Executive Council tops the list In what other organizations do you hold membership or are an active participant? Select all that apply. 0% 10% 20% 30% 40% 50% Conference Board Advisory Board CIO Executive Council Academic Clubs Research Board 60%

Do you plan to renew your membership in 2011? • Plans to renew membership are satisfyingly high Yes No Not Sure

What makes SIM unique/valuable to you? (open-ended) • Peer networking is by far the dominant theme, followed by professional/personal development and educational content (both presentations and solution sharing) • Limited vendor presence viewed very positively (“a sales free zone”) • “RLF program is the hidden jewel of SIM” • Members that participate in SIMposium and APC find them valuable • CIO round tables viewed positively in those chapters that have them • Local chapters viewed as more valuable than SIMI

What additional SIM products and services would add value to you in today’s environment? (open-ended) • • • Transition assistance (job boards, coaching, etc. ) No-cost mentoring programs Web discussion boards “as user friendly as Linked. In” (or just use Linked. In, etc. ) Internet access to all event presentations Regional (cross-chapter) events “CIO Body of Knowledge” document analogous to PMBOK Benchmarking Conflicting opinions on CIO-only vs. any level of IT management Conflicting opinions on whether chapter program contents are too much or not enough about technology

What SIM chapter do you hold membership in? • Survey participation was reasonably well balanced relative to chapter size 0 Alabama Arizona Atlanta Boston Capital Area Central California Central Connecticut Central Florida Charlotte Region Chicago Colorado Dallas-Fort Worth Detroit Fairfield/Westchester Houston Indianapolis Memphis Minnesota New Jersey New York Metro North Carolina Northeast Ohio Philadelphia Portland Research Triangle Park San Francisco Bay Area Seattle Area South Florida Southern California St. Louis Toronto Utah Wisconsin Member at Large 5 10 15 20 25 30 35 40 45 50 55